{"id":20093,"date":"2022-06-27T15:12:00","date_gmt":"2022-06-27T19:12:00","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=20093"},"modified":"2023-09-20T03:50:50","modified_gmt":"2023-09-20T07:50:50","slug":"business-growth-and-digital-marketing-news-tips-6-26-22","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-6-26-22\/","title":{"rendered":"Business Growth and Digital Marketing News &#038; Tips 6-26-22"},"content":{"rendered":"\n<p>Looking to increase conversions and leads on your website?<\/p>\n\n\n\n<p>To a certain extent, it all depends on how well your landing pages are written, designed and developed. You can use all the paid advertising you want to drive traffic to your website, but if you direct someone to a poorly planned landing page, they\u2019ll be quick to find the exit button. The ad is the hook and line, you just need to make sure your landing page is a sinker.<\/p>\n\n\n\n<p>The key here is to deliver value from the start and make it clear how your product or service is going to solve a problem.\u00a0<a href=\"https:\/\/www.sanctuarymg.com\/academy\/strategy\/increase-conversions-on-landing-pages\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Keep reading.<\/strong><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"556\" height=\"556\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/06\/SMG-June26-Newsletter-Quote.jpg\" alt=\"A great landing page is nearly a license to print money-you just supply it with a stream of traffic via digital advertising and the landing page does the rest (if it's written and designed well).\" class=\"wp-image-20095\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/06\/SMG-June26-Newsletter-Quote.jpg 556w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/06\/SMG-June26-Newsletter-Quote-300x300.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/06\/SMG-June26-Newsletter-Quote-150x150.jpg 150w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/06\/SMG-June26-Newsletter-Quote-350x350.jpg 350w\" sizes=\"(max-width: 556px) 100vw, 556px\" \/><\/figure>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"marketing-and-growth-news\" style=\"color:#ff9902;font-size:21px\">MARKETING AND GROWTH NEWS<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-you-need-to-know\">What you need to know:<\/h2>\n\n\n\n<p><a href=\"https:\/\/forbusiness.snapchat.com\/blog\/5-ways-that-ar-enhances-the-purchase-journey\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>AR on SnapChat<\/strong><\/a>&nbsp;can boost engagement, ad recall and purchases. Here\u2019s how.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.forrester.com\/what-it-means\/ep272-b2b-customer-obsession\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Customer obsession<\/strong><\/a>&nbsp;is a balancing act for B2B companies.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.ecommercebytes.com\/2022\/06\/20\/facebook-launches-new-feedback-policy-for-buyers-and-sellers\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Facebook<\/strong><\/a>&nbsp;cracks down on fake reviews.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/a738312?utm_campaign=mkb&amp;utm_medium=newsletter&amp;utm_source=morning_brew\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn Events<\/strong><\/a>&nbsp;now facilitate comments. Invite people to the conversation!<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketingbrew.com\/stories\/2022\/06\/13\/media-agencies-have-trimmed-their-growth-forecasts-but-still-expect-the-advertising-industry-to-grow-this-year\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>The advertising industry<\/strong><\/a>&nbsp;is still expected to grow; Advertisers don\u2019t want to miss revenue targets by cutting budgets.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.searchenginejournal.com\/instagrams-main-feed-is-going-full-screen\/#close\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Instagram is going full-screen<\/strong><\/a>&nbsp;and is expected to look more like TikTok.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">More business &amp; economy news:<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.bnnbloomberg.ca\/goldman-warns-us-recession-risk-now-higher-and-more-front-loaded-1.1781515\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Risk of recession<\/strong><\/a>&nbsp;is now higher and more front-loaded, say economists.<\/p>\n\n\n\n<p><a href=\"https:\/\/apnews.com\/article\/fed-interest-rates-inflation-be1b698e48327d3a33847be25aba3e3d\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Interest rates<\/strong><\/a>&nbsp;get the biggest bump up since 1994.<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">EMAIL MARKETING<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\"><strong><strong><strong><strong><strong><strong>Podcast Episode 32: Email Marketing Best Practices<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.sanctuarymg.com\/academy\/email\/podcast-episode-32-email-marketing-best-practices\/\"><img decoding=\"async\" width=\"800\" height=\"450\" data-id=\"20097\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/06\/32-large-1.jpg\" alt=\"\" class=\"wp-image-20097\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/06\/32-large-1.jpg 800w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/06\/32-large-1-300x169.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/06\/32-large-1-768x432.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/06\/32-large-1-350x197.jpg 350w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><figcaption class=\"wp-element-caption\">INBOUND-four-principles<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p>As marketers and business owners, we need to use email to create and strengthen relationships with our business friends that we call customers and clients. Email marketing is incredibly effective if used correctly. That includes everything from creating an effective strategy to encourage and grow subscribers, to delivering content that actually drives engagement and retention of our subscribers.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/email\/podcast-episode-32-email-marketing-best-practices\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Listen In<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">SOCIAL MEDIA<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\"><strong><strong><strong><strong><strong><strong>Using Social Media as a Shopping Platform<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.sanctuarymg.com\/academy\/social-media\/social-media-as-a-shopping-platform\/\"><img decoding=\"async\" width=\"800\" height=\"533\" data-id=\"20098\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/06\/SMG-Social-Media-Shopping-1-1.jpg\" alt=\"\" class=\"wp-image-20098\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/06\/SMG-Social-Media-Shopping-1-1.jpg 800w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/06\/SMG-Social-Media-Shopping-1-1-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/06\/SMG-Social-Media-Shopping-1-1-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/06\/SMG-Social-Media-Shopping-1-1-350x233.jpg 350w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><figcaption class=\"wp-element-caption\">INBOUND-four-principles<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p>As the name suggests, social commerce is a blend of social media and e-commerce, and it offers the user a shopping experience directly inside of their favorite social media platforms. Keep reading for an introduction to the concept of social commerce, explain a bit about how it works, and talk about why you should be interested in using this opportunity to drive your small business forward.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/social-media\/social-media-as-a-shopping-platform\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"special-offer\" style=\"color:#ff9902;font-size:21px\">KEEPING UP<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\"><strong><strong><strong><strong>News Archive<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Have you missed our email and need to catch up on recent marketing and business news? We have a <a href=\"https:\/\/www.sanctuarymg.com\/academy\/types\/news\/\">complete archive here<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"get-our-newsletter-in-your-inbox\"><strong>Get our newsletter in your inbox<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Viewing this online? Sign-up to receive all this great information and free content in your inbox. <a href=\"https:\/\/www.sanctuarymg.com\/academy\/newsletter\/\">Sign-up here!<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Looking to increase conversions and leads on your website? To a certain extent, it all depends on how well your landing pages are written, designed and developed. You can use all the paid advertising you want to drive traffic to your website, but if you direct someone to a poorly planned landing page, they\u2019ll be [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":17925,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[297],"tags":[],"type-category":[291],"class_list":["post-20093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","type-category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Business Growth and Digital Marketing News &amp; Tips 6-26-22 - The Academy<\/title>\n<meta name=\"description\" content=\"We&#039;re here for you again this week with the latest marketing news and business growth tips to inspire!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-6-26-22\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business Growth and Digital Marketing News &amp; Tips 6-26-22 - The Academy\" \/>\n<meta property=\"og:description\" content=\"We&#039;re here for you again this week with the latest marketing news and business growth tips to inspire!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-6-26-22\/\" \/>\n<meta property=\"og:site_name\" content=\"The Academy\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-27T19:12:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-20T07:50:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/10\/The-Academy-Newsletter5.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chris Auman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-6-26-22\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-6-26-22\\\/\"},\"author\":{\"name\":\"Chris Auman\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/6084f9ffc9fcbabcc50301f2e497e182\"},\"headline\":\"Business Growth and Digital Marketing News &#038; 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