{"id":20084,"date":"2022-06-12T14:57:00","date_gmt":"2022-06-12T18:57:00","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=20084"},"modified":"2023-09-19T07:52:47","modified_gmt":"2023-09-19T11:52:47","slug":"business-growth-and-digital-marketing-news-tips-6-12-22","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-6-12-22\/","title":{"rendered":"Business Growth and Digital Marketing News &#038; Tips 6-12-22"},"content":{"rendered":"\n<p>Success with digital marketing lies in the ability to target your efforts toward very specific audiences.&nbsp;<\/p>\n\n\n\n<p>Let that sink in a little. You are targeting your efforts toward specific people\u2026 people who need your products or services. You are providing a solution to a problem. You are not just blasting messages out into the world hoping that the right person will see or hear it. This is the idea that the Inbound Methodology is built on\u2014helping people! Enter Facebook Ads to help you do the job\u2026<\/p>\n\n\n\n<p><br>Since Facebook has such a wealth of information about its users, you can leverage that data to pick out just the right people to see your ads. Missing out on effective targeting would be missing out on what makes Facebook advertising such a great opportunity for so many businesses.\u00a0<strong><a href=\"https:\/\/www.sanctuarymg.com\/academy\/social-media\/facebook-ads-strategy-to-reach-right-customers\/\">Keep reading<\/a>.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.sanctuarymg.com\/academy\/social-media\/facebook-ads-strategy-to-reach-right-customers\/\"><img decoding=\"async\" width=\"556\" height=\"556\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/06\/SMG-June12-Newsletter-Quote.jpg\" alt=\"You can't just expect to throw random ads up on the web and find success. Instead, you'll need a detailed strategy that targets the right people at just the right time to get them to take action.\" class=\"wp-image-20085\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/06\/SMG-June12-Newsletter-Quote.jpg 556w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/06\/SMG-June12-Newsletter-Quote-300x300.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/06\/SMG-June12-Newsletter-Quote-150x150.jpg 150w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/06\/SMG-June12-Newsletter-Quote-350x350.jpg 350w\" sizes=\"(max-width: 556px) 100vw, 556px\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"marketing-and-growth-news\" style=\"color:#ff9902;font-size:21px\">MARKETING AND GROWTH NEWS<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-you-need-to-know\">What you need to know:<\/h2>\n\n\n\n<p><strong><a href=\"http:\/\/forbes.com\/sites\/forbestechcouncil\/2022\/05\/23\/rethinking-virality-creative-ways-b2b-brands-can-benefit-from-the-power-of-video\/\" target=\"_blank\" rel=\"noreferrer noopener\">B2B brands<\/a><\/strong>&nbsp;can benefit from video (and hopefully go viral!).<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/blog.hootsuite.com\/tiktok-analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Success on TikTok<\/a><\/strong>&nbsp;can be measured. Here\u2019s your guide!<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.entrepreneur.com\/article\/425294\" target=\"_blank\" rel=\"noreferrer noopener\">Avoid \u201ctactic disconnect\u201d<\/a><\/strong>, and four other common marketing mistakes.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/searchengineland.com\/twitter-search-subscribe-385576\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a><\/strong>&nbsp;may scratch your itch of wanting to know when and what people are tweeting about your business\u2019 key search terms.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.searchenginejournal.com\/machine-learning-examples\/451881\/\" target=\"_blank\" rel=\"noreferrer noopener\">Machine learning<\/a><\/strong>&nbsp;is all the rage. But what does it look like in action?<br><br><strong><a href=\"https:\/\/www.facebook.com\/creators\/new-reels-features-for-facebook-and-instagram\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook and Instagram Updates<\/a><\/strong>: The most notable is that they are extending the length of Instagram Reels up to 90 seconds.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">More business &amp; economy news:<\/h2>\n\n\n\n<p><strong><a href=\"http:\/\/www.newsnationnow.com\/business\/your-money\/inflation-still-high-but-has-first-slowdown-since-2020\" target=\"_blank\" rel=\"noreferrer noopener\">US consumer prices<\/a><\/strong>&nbsp;in April were up 6.3% over last year, but inflation is slowing down for the first time since 2020.<\/p>\n\n\n\n<p><strong><a href=\"http:\/\/www.newsnationnow.com\/business\/your-money\/inflation-still-high-but-has-first-slowdown-since-2020\" target=\"_blank\" rel=\"noreferrer noopener\">Supply chains<\/a><\/strong>&nbsp;may be further disrupted due to Russia\u2019s war against Ukraine and COVID-19-related lockdowns in China, sending prices accelerating again.<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">SEO<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\"><strong><strong><strong><strong><strong><strong>Use Blogging to Expand Topic Clusters<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.sanctuarymg.com\/academy\/content\/use-blogging-to-expand-topic-clusters\/\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"20087\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/06\/image3-1024x576.png\" alt=\"Core Knowledge Topic Clusters\" class=\"wp-image-20087\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/06\/image3-1024x576.png 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/06\/image3-300x169.png 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/06\/image3-768x432.png 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/06\/image3-1536x864.png 1536w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/06\/image3-1500x844.png 1500w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/06\/image3-350x197.png 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/06\/image3.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">INBOUND-four-principles<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p>For many businesses, a blog has served as a standalone solution\u2014a place to publish SEO-focused pieces that bring in traffic to the site. However, these days, you may want to think about using your blog as a place to target longtail key phrases that connect to content clusters or pillars you\u2019ve built on other pages.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/content\/use-blogging-to-expand-topic-clusters\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">AUTOMATION<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\"><strong><strong><strong><strong><strong><strong>Optimize Your Time with B2B Marketing Automation<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.sanctuarymg.com\/academy\/email\/b2b-marketing-automation\/\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"20086\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/06\/image1-1024x683.png\" alt=\"Automation - The Academy\" class=\"wp-image-20086\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/06\/image1-1024x683.png 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/06\/image1-300x200.png 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/06\/image1-768x512.png 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/06\/image1-350x233.png 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/06\/image1.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">INBOUND-four-principles<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p>The most valuable resource your organization has available is time. You can\u2019t expand your supply of this critical resource, so you need to be persistent about getting as much out of each day as possible.&nbsp;<\/p>\n\n\n\n<p>Through marketing automation, you can essentially regain time that had previously been lost to repetitive, ongoing tasks. When used properly, automation allows specific functions to continue with no loss of quality while you redirect the time of your team members in other directions.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.sanctuarymg.com\/academy\/email\/b2b-marketing-automation\/\">Read More<\/a><\/strong><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"special-offer\" style=\"color:#ff9902;font-size:21px\">KEEPING UP<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\"><strong><strong><strong><strong>News Archive<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Have you missed our email and need to catch up on recent marketing and business news? We have a <a href=\"https:\/\/www.sanctuarymg.com\/academy\/types\/news\/\">complete archive here<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"get-our-newsletter-in-your-inbox\"><strong>Get our newsletter in your inbox<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Viewing this online? Sign-up to receive all this great information and free content in your inbox. <a href=\"https:\/\/www.sanctuarymg.com\/academy\/newsletter\/\">Sign-up here!<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Success with digital marketing lies in the ability to target your efforts toward very specific audiences.&nbsp; Let that sink in a little. You are targeting your efforts toward specific people\u2026 people who need your products or services. You are providing a solution to a problem. You are not just blasting messages out into the world [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":18008,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[297],"tags":[],"type-category":[291],"class_list":["post-20084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","type-category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Business Growth and Digital Marketing News &amp; Tips 6-12-22 - The Academy<\/title>\n<meta name=\"description\" content=\"We&#039;re here for you again this week with the latest marketing news and business growth tips to inspire!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-6-12-22\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business Growth and Digital Marketing News &amp; Tips 6-12-22 - The Academy\" \/>\n<meta property=\"og:description\" content=\"We&#039;re here for you again this week with the latest marketing news and business growth tips to inspire!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-6-12-22\/\" \/>\n<meta property=\"og:site_name\" content=\"The Academy\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-12T18:57:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-19T11:52:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/07\/The-Academy-Newsletter9.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chris Auman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-6-12-22\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-6-12-22\\\/\"},\"author\":{\"name\":\"Chris Auman\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/6084f9ffc9fcbabcc50301f2e497e182\"},\"headline\":\"Business Growth and Digital Marketing News &#038; 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