{"id":20066,"date":"2022-06-21T11:55:48","date_gmt":"2022-06-21T15:55:48","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=20066"},"modified":"2022-11-01T16:18:42","modified_gmt":"2022-11-01T20:18:42","slug":"podcast-episode-32-email-marketing-best-practices","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/email\/podcast-episode-32-email-marketing-best-practices\/","title":{"rendered":"Podcast Episode 32 \u2013 Email marketing best practices"},"content":{"rendered":"\n<iframe src=\"https:\/\/anchor.fm\/academy-podcast\/embed\/episodes\/32---Email-Marketing-Best-Practices-e1k79cf\" height=\"102px\" width=\"610px\" frameborder=\"0\" scrolling=\"no\"><\/iframe>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/anchor.fm\/academy-podcast\" target=\"_blank\" rel=\"noreferrer noopener\">SUBSCRIBE TO OUR PODCAST<\/a><\/p>\n\n\n\n<p>Today on the Academy we\u2019re going to be talking about email. No, not how to send an email to your friends and family. We all know how to do that. But as marketers and business owners, we need to use email to create and strengthen relationships with our business friends that we call customers and clients.<\/p>\n\n\n\n<p>We&#8217;ll start by explaining why email marketing might not be quite as obvious as you might think and how you go about doing it. Then we&#8217;ll work to share some specific, and actionable best practices that will help you immediately get started on the right foot.<\/p>\n\n\n\n<p>I believe in the power of email marketing if it\u2019s used properly. That includes everything from creating an effective strategy to encourage and grow subscribers, to effectively delivering content that actually drives engagement and retention of our subscribers.<\/p>\n\n\n\n<p>Our company provides email marketing services and consulting that helps our clients maximize the potential of email marketing to grow their business. So in the spirt of that mission I\u2019d like to offer up suggestions on how to get started and to improve your results. This is not a \u201cbest of\u201d list or the final word on email marketing tactics. But it&#8217;s a great list of core, best practices to jump-start your campaigns and get you headed in the right direction.<\/p>\n\n\n\n<p><strong>About Sanctuary:<\/strong><\/p>\n\n\n\n<p>Do you need a partner to help you with your <a href=\"https:\/\/www.sanctuarymg.com\/digital-marketing\/email-marketing\/\">email marketing<\/a>? The Academy is a service of Sanctuary and we can help you with all your digital marketing needs. We&#8217;d love to chat with you about how we can help you grow your business. Learn more about our <a href=\"https:\/\/www.sanctuarymg.com\/\">digital marketing services here<\/a>.<\/p>\n\n\n\n<p>Sanctuary, a digital marketing agency based in North Canton, Ohio, helps companies grow their businesses by developing and executing end-to-end marketing strategies. We believe in partnering with purpose to create and execute powerful marketing strategies accountable to measurable results.<\/p>\n\n\n\n<p>We partner with you to build custom websites and use marketing tactics such as search marketing, social media and email to drive leads and sales for your business. Our team comprises highly experienced and creative specialists in a range of digital marketing disciplines, from marketing strategy and execution, writing, visual design and development to social marketing, user experience design, analytics and more.<\/p>\n\n\n\n<p>We\u2019ve been guiding passionate, thriving businesses like yours that serve owners, employees and communities since 2006. <a href=\"https:\/\/www.sanctuarymg.com\/why-sanctuary\/\">Learn more<\/a>.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SUBSCRIBE TO OUR PODCAST Today on the Academy we\u2019re going to be talking about email. No, not how to send an email to your friends and family. We all know how to do that. But as marketers and business owners, we need to use email to create and strengthen relationships with our business friends that [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":20068,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[279],"tags":[],"type-category":[290],"class_list":["post-20066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email","type-category-podcasts"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Podcast Episode 32 \u2013 Email marketing best practices - The Academy<\/title>\n<meta name=\"description\" content=\"In this episode, we&#039;ll give you a great list of core, best practices to jump-start your email campaigns and get you headed in the right direction.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/email\/podcast-episode-32-email-marketing-best-practices\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podcast Episode 32 \u2013 Email marketing best practices - The Academy\" \/>\n<meta property=\"og:description\" content=\"In this episode, we&#039;ll give you a great list of core, best practices to jump-start your email campaigns and get you headed in the right direction.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sanctuarymg.com\/academy\/email\/podcast-episode-32-email-marketing-best-practices\/\" \/>\n<meta property=\"og:site_name\" content=\"The Academy\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-21T15:55:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-01T20:18:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/06\/32-large.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chris Auman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/email\\\/podcast-episode-32-email-marketing-best-practices\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/email\\\/podcast-episode-32-email-marketing-best-practices\\\/\"},\"author\":{\"name\":\"Chris Auman\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/6084f9ffc9fcbabcc50301f2e497e182\"},\"headline\":\"Podcast Episode 32 \u2013 Email marketing best practices\",\"datePublished\":\"2022-06-21T15:55:48+00:00\",\"dateModified\":\"2022-11-01T20:18:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/email\\\/podcast-episode-32-email-marketing-best-practices\\\/\"},\"wordCount\":412,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/email\\\/podcast-episode-32-email-marketing-best-practices\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/32-large.jpg\",\"articleSection\":[\"Email\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/email\\\/podcast-episode-32-email-marketing-best-practices\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/email\\\/podcast-episode-32-email-marketing-best-practices\\\/\",\"url\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/email\\\/podcast-episode-32-email-marketing-best-practices\\\/\",\"name\":\"Podcast Episode 32 \u2013 Email marketing best practices - The Academy\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/email\\\/podcast-episode-32-email-marketing-best-practices\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/email\\\/podcast-episode-32-email-marketing-best-practices\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/32-large.jpg\",\"datePublished\":\"2022-06-21T15:55:48+00:00\",\"dateModified\":\"2022-11-01T20:18:42+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/6084f9ffc9fcbabcc50301f2e497e182\"},\"description\":\"In this episode, we'll give you a great list of core, best practices to jump-start your email campaigns and get you headed in the right direction.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/email\\\/podcast-episode-32-email-marketing-best-practices\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/email\\\/podcast-episode-32-email-marketing-best-practices\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/email\\\/podcast-episode-32-email-marketing-best-practices\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/32-large.jpg\",\"contentUrl\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/32-large.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"Email marketing best practices podcast\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/email\\\/podcast-episode-32-email-marketing-best-practices\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"The Academy\",\"item\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Podcasts\",\"item\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/types\\\/podcasts\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Podcast Episode 32 \u2013 Email marketing best practices\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#website\",\"url\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/\",\"name\":\"The Academy\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/6084f9ffc9fcbabcc50301f2e497e182\",\"name\":\"Chris Auman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e91d7d4f0878e073f89a8386e0a15c0ff3e55aa4d149664e1c718ca79cad5776?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e91d7d4f0878e073f89a8386e0a15c0ff3e55aa4d149664e1c718ca79cad5776?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e91d7d4f0878e073f89a8386e0a15c0ff3e55aa4d149664e1c718ca79cad5776?s=96&d=mm&r=g\",\"caption\":\"Chris Auman\"},\"description\":\"Chris Auman is a veteran digital marketer with over 30 years of experience in the trenches. As Sanctuary\u2019s founder and President, Chris has successfully guided online marketing efforts for companies large and small.\",\"sameAs\":[\"https:\\\/\\\/www.sanctuarymg.com\\\/why-sanctuary\\\/team\\\/chris-auman\\\/\"],\"url\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/author\\\/chrisauman\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Podcast Episode 32 \u2013 Email marketing best practices - The Academy","description":"In this episode, we'll give you a great list of core, best practices to jump-start your email campaigns and get you headed in the right direction.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sanctuarymg.com\/academy\/email\/podcast-episode-32-email-marketing-best-practices\/","og_locale":"en_US","og_type":"article","og_title":"Podcast Episode 32 \u2013 Email marketing best practices - The Academy","og_description":"In this episode, we'll give you a great list of core, best practices to jump-start your email campaigns and get you headed in the right direction.","og_url":"https:\/\/www.sanctuarymg.com\/academy\/email\/podcast-episode-32-email-marketing-best-practices\/","og_site_name":"The Academy","article_published_time":"2022-06-21T15:55:48+00:00","article_modified_time":"2022-11-01T20:18:42+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/06\/32-large.jpg","type":"image\/jpeg"}],"author":"Chris Auman","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.sanctuarymg.com\/academy\/email\/podcast-episode-32-email-marketing-best-practices\/#article","isPartOf":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/email\/podcast-episode-32-email-marketing-best-practices\/"},"author":{"name":"Chris Auman","@id":"https:\/\/www.sanctuarymg.com\/academy\/#\/schema\/person\/6084f9ffc9fcbabcc50301f2e497e182"},"headline":"Podcast Episode 32 \u2013 Email marketing best practices","datePublished":"2022-06-21T15:55:48+00:00","dateModified":"2022-11-01T20:18:42+00:00","mainEntityOfPage":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/email\/podcast-episode-32-email-marketing-best-practices\/"},"wordCount":412,"commentCount":0,"image":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/email\/podcast-episode-32-email-marketing-best-practices\/#primaryimage"},"thumbnailUrl":"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/06\/32-large.jpg","articleSection":["Email"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.sanctuarymg.com\/academy\/email\/podcast-episode-32-email-marketing-best-practices\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.sanctuarymg.com\/academy\/email\/podcast-episode-32-email-marketing-best-practices\/","url":"https:\/\/www.sanctuarymg.com\/academy\/email\/podcast-episode-32-email-marketing-best-practices\/","name":"Podcast Episode 32 \u2013 Email marketing best practices - The Academy","isPartOf":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/email\/podcast-episode-32-email-marketing-best-practices\/#primaryimage"},"image":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/email\/podcast-episode-32-email-marketing-best-practices\/#primaryimage"},"thumbnailUrl":"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/06\/32-large.jpg","datePublished":"2022-06-21T15:55:48+00:00","dateModified":"2022-11-01T20:18:42+00:00","author":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/#\/schema\/person\/6084f9ffc9fcbabcc50301f2e497e182"},"description":"In this episode, we'll give you a great list of core, best practices to jump-start your email campaigns and get you headed in the right direction.","breadcrumb":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/email\/podcast-episode-32-email-marketing-best-practices\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sanctuarymg.com\/academy\/email\/podcast-episode-32-email-marketing-best-practices\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.sanctuarymg.com\/academy\/email\/podcast-episode-32-email-marketing-best-practices\/#primaryimage","url":"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/06\/32-large.jpg","contentUrl":"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/06\/32-large.jpg","width":1920,"height":1080,"caption":"Email marketing best practices podcast"},{"@type":"BreadcrumbList","@id":"https:\/\/www.sanctuarymg.com\/academy\/email\/podcast-episode-32-email-marketing-best-practices\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"The Academy","item":"https:\/\/www.sanctuarymg.com\/academy\/"},{"@type":"ListItem","position":2,"name":"Podcasts","item":"https:\/\/www.sanctuarymg.com\/academy\/types\/podcasts\/"},{"@type":"ListItem","position":3,"name":"Podcast Episode 32 \u2013 Email marketing best practices"}]},{"@type":"WebSite","@id":"https:\/\/www.sanctuarymg.com\/academy\/#website","url":"https:\/\/www.sanctuarymg.com\/academy\/","name":"The Academy","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sanctuarymg.com\/academy\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.sanctuarymg.com\/academy\/#\/schema\/person\/6084f9ffc9fcbabcc50301f2e497e182","name":"Chris Auman","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e91d7d4f0878e073f89a8386e0a15c0ff3e55aa4d149664e1c718ca79cad5776?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e91d7d4f0878e073f89a8386e0a15c0ff3e55aa4d149664e1c718ca79cad5776?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e91d7d4f0878e073f89a8386e0a15c0ff3e55aa4d149664e1c718ca79cad5776?s=96&d=mm&r=g","caption":"Chris Auman"},"description":"Chris Auman is a veteran digital marketer with over 30 years of experience in the trenches. As Sanctuary\u2019s founder and President, Chris has successfully guided online marketing efforts for companies large and small.","sameAs":["https:\/\/www.sanctuarymg.com\/why-sanctuary\/team\/chris-auman\/"],"url":"https:\/\/www.sanctuarymg.com\/academy\/author\/chrisauman\/"}]}},"fimg_url":"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/06\/32-large-350x197.jpg","a_url":"https:\/\/www.sanctuarymg.com\/academy\/author\/chrisauman\/","_links":{"self":[{"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/posts\/20066","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/comments?post=20066"}],"version-history":[{"count":4,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/posts\/20066\/revisions"}],"predecessor-version":[{"id":20168,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/posts\/20066\/revisions\/20168"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/media\/20068"}],"wp:attachment":[{"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/media?parent=20066"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/categories?post=20066"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/tags?post=20066"},{"taxonomy":"type-category","embeddable":true,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/type-category?post=20066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}