{"id":1971,"date":"2009-10-02T08:01:48","date_gmt":"2009-10-02T08:01:48","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=551"},"modified":"2024-08-15T17:46:51","modified_gmt":"2024-08-15T21:46:51","slug":"seo-friendly-design","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/seo\/seo-friendly-design\/","title":{"rendered":"SEO Friendly Design"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignright size-full wp-image-552\" title=\"2093298_low\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2009\/10\/2093298_low.gif\" alt=\"2093298_low\" width=\"200\" height=\"284\" \/><a href=\"https:\/\/www.sanctuarymg.com\/seo\/\">Search Engine Optimization<\/a> is not all about links and keywords as some people might think. This is obviously a very important part of the puzzle though (as are many other elements). What a lot of people overlook when optimizing their site is the need to properly &#8220;design&#8221; their site for SEO and that includes such strange and bizarre concepts as an organization before you put mouse to pixel, consistency and attention to the code behind the scenes visitors never see.<\/p>\n<p>I&#8217;ve been doing this for many years and I&#8217;ve learned a few things. Some of them are important and some are not so important. But one thing I have learned is that SEO has a lot more to do with design than people usually admit. I even forget this rule myself sometimes&#8211;or&#8211;maybe it&#8217;s so ingrained in the way that I work that things just happen automatically during the process.<\/p>\n<p>In this six-part series of posts, I&#8217;d like to take a look at a few of the design considerations you should make when you&#8217;re learning <strong>seo-friendly design concepts<\/strong>. I hope we can touch on at least a couple of nuggets that you haven&#8217;t thought of before.<!--more--><\/p>\n<p>Part 1) <a href=\"https:\/\/www.sanctuarymg.com\/academy\/seo\/seo-friendly-design-part-1-crawlability-and-cross-linking\/\" rel=\"noopener noreferrer\">Crawlability and cross-linking<\/a><\/p>\n<p>Part 2) <a href=\"https:\/\/www.sanctuarymg.com\/academy\/seo\/seo-friendly-design-part-2-organization-and-research\/\">Organization and research<\/a><\/p>\n<p>Part 3) <a href=\"https:\/\/www.sanctuarymg.com\/academy\/seo\/seo-friendly-design-part-3-navigation\/\">Navigation<\/a><\/p>\n<p>Part 4) <a href=\"https:\/\/www.sanctuarymg.com\/academy\/seo\/seo-friendly-design-part-4-text-design-and-page-elements\/\" target=\"_blank\" rel=\"noopener noreferrer\">Text design and Page Elements<\/a><\/p>\n<p>Part 5) <a href=\"https:\/\/www.sanctuarymg.com\/academy\/seo\/seo-friendly-design-part-5-readability-coding-2\/\">Readability and coding issues<\/a><\/p>\n<p>Part 6) <a href=\"https:\/\/www.sanctuarymg.com\/academy\/seo\/seo-friendly-design-goals-and-consistency\/\">Your goals and consistency<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Search Engine Optimization is not all about links and keywords as some people might think. This is obviously a very important part of the puzzle though (as are many other elements). What a lot of people overlook when optimizing their site is the need to properly &#8220;design&#8221; their site for SEO and that includes such [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[282],"tags":[],"type-category":[288],"class_list":["post-1971","post","type-post","status-publish","format-standard","hentry","category-seo","type-category-articles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO friendly design<\/title>\n<meta name=\"description\" content=\"There\u2019s more to SEO than keywords and links. Site design is just as essential, and our SEO-friendly design guide will tell you more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/seo\/seo-friendly-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO friendly design\" \/>\n<meta property=\"og:description\" content=\"There\u2019s more to SEO than keywords and links. Site design is just as essential, and our SEO-friendly design guide will tell you more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sanctuarymg.com\/academy\/seo\/seo-friendly-design\/\" \/>\n<meta property=\"og:site_name\" content=\"The Academy\" \/>\n<meta property=\"article:published_time\" content=\"2009-10-02T08:01:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-15T21:46:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2009\/10\/2093298_low.gif\" \/>\n<meta name=\"author\" content=\"Chris Auman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/seo\\\/seo-friendly-design\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/seo\\\/seo-friendly-design\\\/\"},\"author\":{\"name\":\"Chris Auman\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/6084f9ffc9fcbabcc50301f2e497e182\"},\"headline\":\"SEO Friendly Design\",\"datePublished\":\"2009-10-02T08:01:48+00:00\",\"dateModified\":\"2024-08-15T21:46:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/seo\\\/seo-friendly-design\\\/\"},\"wordCount\":230,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/seo\\\/seo-friendly-design\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/wp-content\\\/uploads\\\/2009\\\/10\\\/2093298_low.gif\",\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/seo\\\/seo-friendly-design\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/seo\\\/seo-friendly-design\\\/\",\"url\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/seo\\\/seo-friendly-design\\\/\",\"name\":\"SEO friendly design\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/seo\\\/seo-friendly-design\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/seo\\\/seo-friendly-design\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/wp-content\\\/uploads\\\/2009\\\/10\\\/2093298_low.gif\",\"datePublished\":\"2009-10-02T08:01:48+00:00\",\"dateModified\":\"2024-08-15T21:46:51+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/6084f9ffc9fcbabcc50301f2e497e182\"},\"description\":\"There\u2019s more to SEO than keywords and links. Site design is just as essential, and our SEO-friendly design guide will tell you more.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/seo\\\/seo-friendly-design\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/seo\\\/seo-friendly-design\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/seo\\\/seo-friendly-design\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/wp-content\\\/uploads\\\/2009\\\/10\\\/2093298_low.gif\",\"contentUrl\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/wp-content\\\/uploads\\\/2009\\\/10\\\/2093298_low.gif\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/seo\\\/seo-friendly-design\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"The Academy\",\"item\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Articles\",\"item\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/types\\\/articles\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"SEO Friendly Design\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#website\",\"url\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/\",\"name\":\"The Academy\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/6084f9ffc9fcbabcc50301f2e497e182\",\"name\":\"Chris Auman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e91d7d4f0878e073f89a8386e0a15c0ff3e55aa4d149664e1c718ca79cad5776?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e91d7d4f0878e073f89a8386e0a15c0ff3e55aa4d149664e1c718ca79cad5776?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e91d7d4f0878e073f89a8386e0a15c0ff3e55aa4d149664e1c718ca79cad5776?s=96&d=mm&r=g\",\"caption\":\"Chris Auman\"},\"description\":\"Chris Auman is a veteran digital marketer with over 30 years of experience in the trenches. As Sanctuary\u2019s founder and President, Chris has successfully guided online marketing efforts for companies large and small.\",\"sameAs\":[\"https:\\\/\\\/www.sanctuarymg.com\\\/why-sanctuary\\\/team\\\/chris-auman\\\/\"],\"url\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/author\\\/chrisauman\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SEO friendly design","description":"There\u2019s more to SEO than keywords and links. Site design is just as essential, and our SEO-friendly design guide will tell you more.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sanctuarymg.com\/academy\/seo\/seo-friendly-design\/","og_locale":"en_US","og_type":"article","og_title":"SEO friendly design","og_description":"There\u2019s more to SEO than keywords and links. Site design is just as essential, and our SEO-friendly design guide will tell you more.","og_url":"https:\/\/www.sanctuarymg.com\/academy\/seo\/seo-friendly-design\/","og_site_name":"The Academy","article_published_time":"2009-10-02T08:01:48+00:00","article_modified_time":"2024-08-15T21:46:51+00:00","og_image":[{"url":"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2009\/10\/2093298_low.gif","type":"","width":"","height":""}],"author":"Chris Auman","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.sanctuarymg.com\/academy\/seo\/seo-friendly-design\/#article","isPartOf":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/seo\/seo-friendly-design\/"},"author":{"name":"Chris Auman","@id":"https:\/\/www.sanctuarymg.com\/academy\/#\/schema\/person\/6084f9ffc9fcbabcc50301f2e497e182"},"headline":"SEO Friendly Design","datePublished":"2009-10-02T08:01:48+00:00","dateModified":"2024-08-15T21:46:51+00:00","mainEntityOfPage":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/seo\/seo-friendly-design\/"},"wordCount":230,"commentCount":0,"image":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/seo\/seo-friendly-design\/#primaryimage"},"thumbnailUrl":"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2009\/10\/2093298_low.gif","articleSection":["SEO"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.sanctuarymg.com\/academy\/seo\/seo-friendly-design\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.sanctuarymg.com\/academy\/seo\/seo-friendly-design\/","url":"https:\/\/www.sanctuarymg.com\/academy\/seo\/seo-friendly-design\/","name":"SEO friendly design","isPartOf":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/seo\/seo-friendly-design\/#primaryimage"},"image":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/seo\/seo-friendly-design\/#primaryimage"},"thumbnailUrl":"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2009\/10\/2093298_low.gif","datePublished":"2009-10-02T08:01:48+00:00","dateModified":"2024-08-15T21:46:51+00:00","author":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/#\/schema\/person\/6084f9ffc9fcbabcc50301f2e497e182"},"description":"There\u2019s more to SEO than keywords and links. Site design is just as essential, and our SEO-friendly design guide will tell you more.","breadcrumb":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/seo\/seo-friendly-design\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sanctuarymg.com\/academy\/seo\/seo-friendly-design\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.sanctuarymg.com\/academy\/seo\/seo-friendly-design\/#primaryimage","url":"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2009\/10\/2093298_low.gif","contentUrl":"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2009\/10\/2093298_low.gif"},{"@type":"BreadcrumbList","@id":"https:\/\/www.sanctuarymg.com\/academy\/seo\/seo-friendly-design\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"The Academy","item":"https:\/\/www.sanctuarymg.com\/academy\/"},{"@type":"ListItem","position":2,"name":"Articles","item":"https:\/\/www.sanctuarymg.com\/academy\/types\/articles\/"},{"@type":"ListItem","position":3,"name":"SEO Friendly Design"}]},{"@type":"WebSite","@id":"https:\/\/www.sanctuarymg.com\/academy\/#website","url":"https:\/\/www.sanctuarymg.com\/academy\/","name":"The Academy","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sanctuarymg.com\/academy\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.sanctuarymg.com\/academy\/#\/schema\/person\/6084f9ffc9fcbabcc50301f2e497e182","name":"Chris Auman","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e91d7d4f0878e073f89a8386e0a15c0ff3e55aa4d149664e1c718ca79cad5776?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e91d7d4f0878e073f89a8386e0a15c0ff3e55aa4d149664e1c718ca79cad5776?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e91d7d4f0878e073f89a8386e0a15c0ff3e55aa4d149664e1c718ca79cad5776?s=96&d=mm&r=g","caption":"Chris Auman"},"description":"Chris Auman is a veteran digital marketer with over 30 years of experience in the trenches. As Sanctuary\u2019s founder and President, Chris has successfully guided online marketing efforts for companies large and small.","sameAs":["https:\/\/www.sanctuarymg.com\/why-sanctuary\/team\/chris-auman\/"],"url":"https:\/\/www.sanctuarymg.com\/academy\/author\/chrisauman\/"}]}},"fimg_url":false,"a_url":"https:\/\/www.sanctuarymg.com\/academy\/author\/chrisauman\/","_links":{"self":[{"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/posts\/1971","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/comments?post=1971"}],"version-history":[{"count":4,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/posts\/1971\/revisions"}],"predecessor-version":[{"id":19944,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/posts\/1971\/revisions\/19944"}],"wp:attachment":[{"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/media?parent=1971"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/categories?post=1971"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/tags?post=1971"},{"taxonomy":"type-category","embeddable":true,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/type-category?post=1971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}