{"id":19262,"date":"2022-04-25T14:59:57","date_gmt":"2022-04-25T18:59:57","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=19262"},"modified":"2022-11-01T16:23:21","modified_gmt":"2022-11-01T20:23:21","slug":"podcast-episode-25-seo-for-local-businesses-part-2-google-my-business-basics","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/seo\/podcast-episode-25-seo-for-local-businesses-part-2-google-my-business-basics\/","title":{"rendered":"Podcast Episode 25 \u2013 SEO for local businesses (Part 2) Google My Business Basics"},"content":{"rendered":"\n<iframe src=\"https:\/\/anchor.fm\/academy-podcast\/embed\/episodes\/25---SEO-for-local-businesses-Part-2-Google-My-Business-Basics-e1hladl\" height=\"102px\" width=\"610px\" frameborder=\"0\" scrolling=\"no\"><\/iframe>\n\n\n\n<p>Today on the Academy we\u2019re rolling out episode 2 of our series on SEO for local businesses. Are you in charge of marketing a business that serves a specific town, city, or local region? Would you like to be found online when local people search for what you do? Then this podcast series is for you.<\/p>\n\n\n\n<p>Getting found online if you&#8217;re a local business is extremely important. It doesn&#8217;t happen automatically. Google is smart, but if you don&#8217;t do all the right things, they&#8217;re not going to know that you exist.<\/p>\n\n\n\n<p>In this episode you\u2019ll learn about a free service called Google My Business. I\u2019ll walk you through the basics of GMB, why it\u2019s important, how to claim and optimize your listing, and ultimately help you get the most out of this critical opportunity to promote your local business online.<\/p>\n\n\n\n<p><strong>So what is Google My Business?<\/strong><\/p>\n\n\n\n<p>GMB is a free service that helps small businesses establish a local business listing on Google. GMB (for short) allows you to optimize your listing with all the information that a customer, and Google, might need to know about your services, including contact information, your address, as well as what you do and sell. You can even add specific products, specials, links and photos that all help customers to decide if you\u2019re going to be the best provider for their needs.<\/p>\n\n\n\n<p><strong>Related episodes in this series<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/seo\/podcast-episode-24-seo-for-local-businesses-part-1\/\">Episode 24 &#8211; SEO for local businesses (Part 1) The Foundation<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/seo\/podcast-episode-26-seo-for-local-businesses-part-3-google-my-business-advanced-recommendations\/\">Episode 26 &#8211; SEO for local businesses (Part 3) Google Business Listing Advanced Recommendations<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/seo\/podcast-episode-27-seo-for-local-businesses-part-4-onsite-local-seo-optimization\/\">Episode 27 &#8211; SEO for local businesses (Part 4) Onsite Local Optimization Techniques<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/seo\/podcast-episode-28-seo-for-local-businesses-part-5-onsite-local-seo-optimization\/\">Episode 28 &#8211; SEO for local businesses (Part 5) Offsite Local Optimization Techniques<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/anchor.fm\/academy-podcast\" target=\"_blank\" rel=\"noreferrer noopener\">SUBSCRIBE TO OUR PODCAST<\/a><\/p>\n\n\n\n<p><strong>About Sanctuary<\/strong><\/p>\n\n\n\n<p>Do you need a partner to help you grow your business? The Academy is a service of Sanctuary and we can help you with all your digital marketing needs. We&#8217;d love to chat with you about how we can help you grow your business. Learn more about our <a href=\"https:\/\/www.sanctuarymg.com\/digital-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital marketing<\/a><a href=\"https:\/\/www.sanctuarymg.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"> services here<\/a>.<\/p>\n\n\n\n<p>Sanctuary, a digital marketing agency based in North Canton, Ohio, helps companies grow their businesses by developing and executing end-to-end marketing strategies. We believe in partnering with purpose to create and execute powerful marketing strategies accountable to measurable results.<\/p>\n\n\n\n<p>We partner with you to build custom websites and use marketing tactics such as search marketing, social media and email to drive leads and sales for your business. Our team comprises highly experienced and creative specialists in a range of digital marketing disciplines, from marketing strategy and execution, writing, visual design and development to social marketing, user experience design, analytics and more.<\/p>\n\n\n\n<p>We\u2019ve been guiding passionate, thriving businesses like yours that serve owners, employees and communities since 2006.&nbsp;<a href=\"https:\/\/www.sanctuarymg.com\/why-sanctuary\/\" rel=\"noreferrer noopener\" target=\"_blank\">Learn more<\/a>.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today on the Academy we\u2019re rolling out episode 2 of our series on SEO for local businesses. Are you in charge of marketing a business that serves a specific town, city, or local region? Would you like to be found online when local people search for what you do? Then this podcast series is for [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":19266,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[282],"tags":[],"type-category":[290],"class_list":["post-19262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","type-category-podcasts"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Podcast Episode 25 \u2013 SEO for local businesses (Part 2) Google My Business Basics - The Academy<\/title>\n<meta name=\"description\" content=\"In this episode you\u2019ll learn about a free service called Google My Business. 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