{"id":19011,"date":"2022-03-22T09:13:37","date_gmt":"2022-03-22T13:13:37","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=19011"},"modified":"2022-07-26T14:57:04","modified_gmt":"2022-07-26T18:57:04","slug":"business-growth-and-marketing-news-tips-3-20-22","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-marketing-news-tips-3-20-22\/","title":{"rendered":"Business Growth and Marketing News & Tips 3-20-22"},"content":{"rendered":"\n

Let’s briefly talk about edutainment. (Edu-whaaat?)<\/p>\n\n\n\n

The word is a combination of education and entertainment and it was supposedly named in 1973 by a smart guy named Bob Heyman. But, we’d like to go back even further to a hero of ours, Walt Disney who did an amazing job entertaining us, while also selling<\/em> to us during his weekly Disneyland shows starting in 1954.<\/p>\n\n\n\n

When Uncle Walt spoke, his first goal was to entertain his viewers. But at the same time, he was actively selling. He sold people on his movies. He sold people on his products. He sold people on completely new concepts like Disneyland which were foreign concepts to people at the time. To sell something so unique, he had to resort to a unique way of selling!<\/p>\n\n\n\n

As marketers and business owners, we can follow Walt’s lead, because people are tired of being marketed to. Even in 1954, Walt knew that it would be hard to “sell” Disneyland. He needed to entertain first. Then he educated and endeared himself to his target audience. He needed this approach to help people understand the value of his product and how it would ultimately give families something new, fun, and unique to do together. But he couldn’t use a traditional sales approach. Through edutainment, he was able to sell without actually selling. And it worked like a charm.<\/p>\n\n\n\n

How can you use edutainment? We’ll talk more about this in the future. Regardless of your content format, here are some angles to get you started!<\/p>\n\n\n\n