{"id":18705,"date":"2022-01-19T15:00:52","date_gmt":"2022-01-19T20:00:52","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=18705"},"modified":"2022-05-10T12:50:32","modified_gmt":"2022-05-10T16:50:32","slug":"podcast-episode-11-how-to-develop-and-effective-strategy-for-a-new-website","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/strategy\/podcast-episode-11-how-to-develop-and-effective-strategy-for-a-new-website\/","title":{"rendered":"Podcast Episode 11 \u2013 How to develop an effective strategy for a new website"},"content":{"rendered":"\n<iframe src=\"https:\/\/anchor.fm\/academy-podcast\/embed\/episodes\/11---How-to-develop-an-effective-strategy-for-a-new-website-e1d61c3\" height=\"102px\" width=\"610px\" frameborder=\"0\" scrolling=\"no\"><\/iframe>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/anchor.fm\/academy-podcast\" target=\"_blank\" rel=\"noreferrer noopener\">SUBSCRIBE TO OUR PODCAST<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Today we\u2019re talking about designing a new website. For many people, <a href=\"https:\/\/www.sanctuarymg.com\/web-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">web design<\/a> means hiring an actual designer. Someone that will help them to decide how their website is going to look. They\u2019ll go through the process and create multiple color schemes and layouts. They\u2019ll debate about the right shade of blue, and explore all the different font styles, sizes and weights that are presented. There will be discussions about whether they need headshots and bios for everyone in the company. And there will certainly be discussions about whether the most important information on the homepage is \u201cabove the fold\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is how it\u2019s done. Right?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wrong.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About Chris Auman<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chris Auman is a veteran digital marketer with over 25 years of experience in the trenches. As Sanctuary\u2019s founder and Managing Partner, Chris has successfully guided online marketing efforts for companies large and small. Through his extensive and wide-ranging experience with design, development and marketing, Chris is able to come to the table and solve problems from all angles, continually delivering profitable results for our clients. Learn more about&nbsp;<a href=\"https:\/\/www.sanctuarymg.com\/why-sanctuary\/team\/chris-auman\/\" rel=\"noreferrer noopener\" target=\"_blank\">Chris Auman<\/a>&nbsp;and connect with him here.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About Sanctuary<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Do you need a partner to help you with your PPC and SEO? The Academy is a service of Sanctuary and we can help you with all your digital marketing needs. We&#8217;d love to chat with you about how we can help you grow your business. Learn more about our&nbsp;<a href=\"https:\/\/www.sanctuarymg.com\/\" rel=\"noreferrer noopener\" target=\"_blank\">digital marketing services here<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sanctuary, a digital marketing agency based in North Canton, Ohio, helps companies grow their businesses by developing and executing end-to-end marketing strategies. We believe in partnering with purpose to create and execute powerful marketing strategies accountable to measurable results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We partner with you to build custom websites and use marketing tactics such as search marketing, <a href=\"https:\/\/www.sanctuarymg.com\/digital-marketing\/social-media\/\">social media<\/a> and email to drive leads and sales for your business. Our team comprises highly experienced and creative specialists in a range of digital marketing disciplines, from marketing strategy and execution, writing, visual design and development to social marketing, user experience design, analytics and more.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019ve been guiding passionate, thriving businesses like yours that serve owners, employees and communities since 2006.&nbsp;<a href=\"https:\/\/www.sanctuarymg.com\/why-sanctuary\/\" rel=\"noreferrer noopener\" target=\"_blank\">Learn more<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SUBSCRIBE TO OUR PODCAST Today we\u2019re talking about designing a new website. For many people, web design means hiring an actual designer. Someone that will help them to decide how their website is going to look. They\u2019ll go through the process and create multiple color schemes and layouts. They\u2019ll debate about the right shade of [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":18708,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[286],"tags":[],"type-category":[290],"class_list":["post-18705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","type-category-podcasts"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Podcast Episode 11 \u2013 How to develop an effective strategy for a new website - The Academy<\/title>\n<meta name=\"description\" content=\"Today we\u2019re talking about designing a new website.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/strategy\/podcast-episode-11-how-to-develop-and-effective-strategy-for-a-new-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podcast Episode 11 \u2013 How to develop an effective strategy for a new website - 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