Before we dive into some basic must-haves, it\u2019s important to understand how to categorize different content marketing<\/a> tactics\u2014either inbound or outbound. HubSpot<\/a> does a great job of distinguishing the two, and the platform actually focuses solely on inbound digital marketing<\/a> efforts.<\/p>\n\n\n\n Outbound marketing includes any tactics in which you\u2019re essentially \u201cblasting\u201d a message to a large audience and hoping for a response. Think of more traditional marketing tactics like newspaper ads or billboards that aren\u2019t targeting any specific audience. In contrast, inbound marketing focuses largely on content creation and distribution that draws your audience in naturally and presents them with a solution to their problems and pain points.<\/p>\n\n\n\n