{"id":18641,"date":"2021-12-14T18:37:00","date_gmt":"2021-12-14T23:37:00","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=18641"},"modified":"2022-07-29T11:50:13","modified_gmt":"2022-07-29T15:50:13","slug":"encouraging-visitors-to-take-action","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/websites\/encouraging-visitors-to-take-action\/","title":{"rendered":"Encouraging Visitors to Take Action on Your Website"},"content":{"rendered":"\n

Why does your business have a website? While that question might seem silly at this point in the 21st<\/sup> century, it\u2019s worth thinking about carefully. For most businesses, a website is a lead generation tool, meant to engage with new customers but also serve current customers. If that is the case for your business, everything about the development and web design<\/a> process of your website should be tailored toward optimizing conversions\u2014and that will be the topic we dive into here!<\/p>\n\n\n\n

While there are plenty of different ways to create a website, some of the key elements that contribute to lead generation are the same across the board. We are going to get into what those pieces are, why they are important and how they can be put in place. Let\u2019s get started!<\/p>\n\n\n\n

The Big Picture of Lead Generation<\/h2>\n\n\n\n

Generating new leads is critical for nearly every business. Retaining customers or clients to get repeat business is great, too, but that will only take you so far. To sustain revenue, and to grow into the future, you\u2019ll need to track down new sources of income. <\/p>\n\n\n\n

In the modern age, your website is the virtual front door for your business, and everything on that site should be considered a piece of the lead generation puzzle. A new prospect isn\u2019t going to land on your site without forming some kind of opinion about the business and what it offers. Will they be impressed and compelled to learn more? Or will they quickly leave, not having had their expectations met? Throughout the website development and design process, it\u2019s essential to constantly view the site through the eyes of a potential customer.<\/p>\n\n\n\n

Once you take this view toward your site, you will quickly see that even the smallest details are important. When you think about lead generation, you might first think about things like sales copy, calls to action, bright \u201cBUY\u201d buttons, and more. And those elements can be important, but they are just the start. When you see the big picture, you\u2019ll see that the whole website is what matters, and taking the time to dial in every last detail is worthwhile. <\/p>\n\n\n\n

To help you wrap your mind around the various ways your site can be tuned to perform better on lead generation, we\u2019ve divided up the rest of this article into five sections. Each of these sections will identify an element or area of your site that should be optimized to make sure leads aren\u2019t slipping through the cracks. <\/p>\n\n\n\n

1. Simple Site Navigation<\/h2>\n\n\n\n

It\u2019s easy to make a website too complicated. Given the countless design options and various functions that can be added to a modern site, you can get lost in the woods and wind up with something that is hard to use and creates a frustrating experience for the visitor. A frustrating site is not one that will convert at a high rate. <\/p>\n\n\n\n

Simplicity is the name of the game when laying out the structure of your site, and it may be in your best interest to start with a site map. A site map is essentially what it sounds like\u2014a map of all the different pages on your website and the path to get to them. As a general rule of thumb, you want every page on your site to be available within just three clicks or taps from any other page. Ideally, every single page is accessible from the main navigation or the footer. That might not always be possible, but it\u2019s a good goal to keep in mind for the overall structure of the site. If it\u2019s easy to find every page on your site, visitors will not struggle to find the information they need about your products or services.\u00a0<\/p>\n\n\n\n

Here are some other key points to keep in mind relating to site navigation:<\/p>\n\n\n\n