{"id":18493,"date":"2022-01-10T15:49:49","date_gmt":"2022-01-10T15:49:49","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/news\/news-tips-12-19-21-copy\/"},"modified":"2023-09-19T04:09:41","modified_gmt":"2023-09-19T08:09:41","slug":"news-tips-1-9-22","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/news\/news-tips-1-9-22\/","title":{"rendered":"2022 Marketing Predictions &#8211; News &#038; Tips 1-9-22"},"content":{"rendered":"\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong><strong><strong><strong>Good Morning and Happy New Year!&nbsp;<\/strong><\/strong><\/strong><\/strong>It&#8217;s time to get back down to business and the best way we know how to do that is to inform and inspire! So, without further ado, here is a quick summary of some trend predictions that you&#8217;ll want to explore this year as you work through your marketing plan for 2022. <strong><strong><strong>(<a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-gb\/consumer-insights\/consumer-trends\/latest-digital-marketing-trends-2022\/?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-_rLK0GYD11mQJ7V-mKLpmWPECTV7mcKgD2QzOw3AbsxY2mvVU73O7ToIxgMuama3_2t5Q0\" rel=\"noreferrer noopener\" target=\"_blank\">Source<\/a>)<\/strong><\/strong><\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Identity:<\/strong>&nbsp;Brands now need a nuanced approach to diversity, equity, and inclusion. People&#8217;s identities are now intersectional. Research what identity means in your market. Incorporate these learnings into every stage of the creative process.<\/li>\n\n\n\n<li><strong>Privacy:<\/strong>&nbsp;Build a data protection strategy that is customer-first. Customers need to feel like they&#8217;re in control and able to manage the data they share.<\/li>\n\n\n\n<li><strong>Measurement:<\/strong>&nbsp;Marketing must demonstrate a clear line to value. End-to-end measurement should be your goal. This can be complicated and will be evolving.<\/li>\n\n\n\n<li><strong>Relevance:<\/strong>&nbsp;To cut through the noise, brands need to be more intentional about communicating their value and authentic purpose. Know what you stand for and communicate this consistently across all touch points.<\/li>\n\n\n\n<li><strong>Eco-friendliness:<\/strong>&nbsp;Sustainability is now top of mind with consumers. Brands need to lead the way and clearly demonstrate how their business is solving the problems that people care about.&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" style=\"color:#ff9902;font-size:21px\">MARKETING AND GROWTH NEWS<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">What you need to know:<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p><a href=\"https:\/\/tinuiti.com\/blog\/paid-search\/experts-share-google-predictions-for-2022\/?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-_rLK0GYD11mQJ7V-mKLpmWPECTV7mcKgD2QzOw3AbsxY2mvVU73O7ToIxgMuama3_2t5Q0\" rel=\"noreferrer noopener\" target=\"_blank\">Google<\/a>&nbsp;predictions for 2022.<\/p>\n\n\n\n<p><a href=\"https:\/\/business.pinterest.com\/en\/pinterest-predicts\/?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-_rLK0GYD11mQJ7V-mKLpmWPECTV7mcKgD2QzOw3AbsxY2mvVU73O7ToIxgMuama3_2t5Q0\" rel=\"noreferrer noopener\" target=\"_blank\">Pinterest<\/a>&nbsp;predictions for 2022.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2021\/12\/28\/marketing-in-the-metaverse-detailed-predictions-for-business-musts-in-2022\/?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-_rLK0GYD11mQJ7V-mKLpmWPECTV7mcKgD2QzOw3AbsxY2mvVU73O7ToIxgMuama3_2t5Q0\" rel=\"noreferrer noopener\" target=\"_blank\">Meta<\/a>&nbsp;predictions for 2022.<\/p>\n\n\n\n<p>Social media&nbsp;predictions for 2022.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.theedigital.com\/blog\/inbound-marketing-predictions?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-_rLK0GYD11mQJ7V-mKLpmWPECTV7mcKgD2QzOw3AbsxY2mvVU73O7ToIxgMuama3_2t5Q0\" rel=\"noreferrer noopener\" target=\"_blank\">Inbound marketing<\/a>&nbsp;predictions for 2022.<\/p>\n\n\n\n<p><a href=\"https:\/\/about.instagram.com\/blog\/announcements\/instagram-trends-2022?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-_rLK0GYD11mQJ7V-mKLpmWPECTV7mcKgD2QzOw3AbsxY2mvVU73O7ToIxgMuama3_2t5Q0\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>&nbsp;trends for 2022.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.cnbc.com\/2021\/12\/14\/instagram-surpasses-2-billion-monthly-users.html?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-_rLK0GYD11mQJ7V-mKLpmWPECTV7mcKgD2QzOw3AbsxY2mvVU73O7ToIxgMuama3_2t5Q0\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>&nbsp;surpassed 2 billion users in 2021.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.axios.com\/tiktok-surpassed-google-traffic-2021-05bdbe31-b559-4479-b7c8-6df560d2c00e.html?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-_rLK0GYD11mQJ7V-mKLpmWPECTV7mcKgD2QzOw3AbsxY2mvVU73O7ToIxgMuama3_2t5Q0\" rel=\"noreferrer noopener\" target=\"_blank\">TikTok<\/a>&nbsp;was the most popular site on the internet in 2021.<\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" style=\"color:#ff9902;font-size:21px\">WHERE WE&#8217;VE BEEN<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">13 important marketing stats to take into 2022:<\/h2>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>70% of marketers are actively investing in content marketing. (<a href=\"https:\/\/www.hubspot.com\/state-of-marketing?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-_rLK0GYD11mQJ7V-mKLpmWPECTV7mcKgD2QzOw3AbsxY2mvVU73O7ToIxgMuama3_2t5Q0\" target=\"_blank\" rel=\"noreferrer noopener\">HubSpot<\/a>)<\/li>\n\n\n\n<li>The COVID-19 crisis has largely created more work and communication for creative teams. Over 50% of surveyed marketing leaders said they were busier than ever following the COVID-19 crisis in March 2020. (<a href=\"https:\/\/www.ziflow.com\/blog\/digital-marketing-statistics?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-_rLK0GYD11mQJ7V-mKLpmWPECTV7mcKgD2QzOw3AbsxY2mvVU73O7ToIxgMuama3_2t5Q0\" target=\"_blank\" rel=\"noreferrer noopener\">Ziflow<\/a>)<\/li>\n\n\n\n<li>87% of businesses use video as a marketing tool. (<a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-_rLK0GYD11mQJ7V-mKLpmWPECTV7mcKgD2QzOw3AbsxY2mvVU73O7ToIxgMuama3_2t5Q0\" target=\"_blank\" rel=\"noreferrer noopener\">Wyzowl<\/a>)<\/li>\n\n\n\n<li>92.96% of global traffic comes from Google search, Google Images, and Google Maps. (<a href=\"https:\/\/sparktoro.com\/blog\/2018-search-market-share-myths-vs-realities-of-google-bing-amazon-facebook-duckduckgo-more\/?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-_rLK0GYD11mQJ7V-mKLpmWPECTV7mcKgD2QzOw3AbsxY2mvVU73O7ToIxgMuama3_2t5Q0\" target=\"_blank\" rel=\"noreferrer noopener\">Sparktoro<\/a>)<\/li>\n\n\n\n<li>87 percent of marketers use email marketing to disseminate their content (<a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2019\/10\/2020_B2B_Research_Final.pdf?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-_rLK0GYD11mQJ7V-mKLpmWPECTV7mcKgD2QzOw3AbsxY2mvVU73O7ToIxgMuama3_2t5Q0\" target=\"_blank\" rel=\"noreferrer noopener\">Content Marketing Institute<\/a>)<\/li>\n\n\n\n<li>Advertisers are expected to spend $99.22 billion on search in 2024. (<a href=\"https:\/\/www.emarketer.com\/chart\/240419\/how-our-forecast-search-ad-spending-us-has-changed-this-year-2019-2024-billions?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-_rLK0GYD11mQJ7V-mKLpmWPECTV7mcKgD2QzOw3AbsxY2mvVU73O7ToIxgMuama3_2t5Q0\" target=\"_blank\" rel=\"noreferrer noopener\">eMarketer<\/a>)<\/li>\n\n\n\n<li>The highest average conversion rate by traffic source is paid search (2.9%). (<a href=\"https:\/\/www.smartinsights.com\/ecommerce\/ecommerce-analytics\/ecommerce-conversion-rates\/?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-_rLK0GYD11mQJ7V-mKLpmWPECTV7mcKgD2QzOw3AbsxY2mvVU73O7ToIxgMuama3_2t5Q0\" target=\"_blank\" rel=\"noreferrer noopener\">Smart Insights<\/a>, 2021)<\/li>\n\n\n\n<li>Facebook is the primary content distribution channel for marketers today. (<a href=\"https:\/\/www.hubspot.com\/state-of-marketing?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-_rLK0GYD11mQJ7V-mKLpmWPECTV7mcKgD2QzOw3AbsxY2mvVU73O7ToIxgMuama3_2t5Q0\" target=\"_blank\" rel=\"noreferrer noopener\">HubSpot<\/a>, 2020)<\/li>\n\n\n\n<li>Google owns 96% of mobile search traffic. Ericsson Mobility Report predicting a 25% increase in mobile traffic by 2025. (Ericsson, 2020)<\/li>\n\n\n\n<li>Up to 70% of shoppers abandon online shopping carts. (<a href=\"https:\/\/www.statista.com\/statistics\/477804\/online-shopping-cart-abandonment-rate-worldwide\/?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-_rLK0GYD11mQJ7V-mKLpmWPECTV7mcKgD2QzOw3AbsxY2mvVU73O7ToIxgMuama3_2t5Q0\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a>, 2019)<\/li>\n\n\n\n<li>B2B buyers read a reported 13 pieces of content before making a buying decision. (<a href=\"https:\/\/www.marketingcharts.com\/industries\/business-to-business-112579?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-_rLK0GYD11mQJ7V-mKLpmWPECTV7mcKgD2QzOw3AbsxY2mvVU73O7ToIxgMuama3_2t5Q0\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Charts<\/a>, 2020)<\/li>\n\n\n\n<li>Lead generation is considered the top goal of marketing automation. Automation is the fourth most prioritized investment area for businesses. (<a href=\"https:\/\/www.statista.com\/statistics\/1183752\/important-tech-investments-by-area\/?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-_rLK0GYD11mQJ7V-mKLpmWPECTV7mcKgD2QzOw3AbsxY2mvVU73O7ToIxgMuama3_2t5Q0\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a>)<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"922\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/01\/Artboard-1024x922.jpeg\" alt=\"\" class=\"wp-image-18496\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/01\/Artboard-1024x922.jpeg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/01\/Artboard-300x270.jpeg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/01\/Artboard-768x692.jpeg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/01\/Artboard-350x315.jpeg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/01\/Artboard.jpeg 1115w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" style=\"color:#ff9902;font-size:21px\">SPECIAL OFFER<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Schedule a no-obligation chat with us!<\/strong><\/h2>\n\n\n\n<p>Let us show you where you stand\u2014and where you can go in 2022. We can help you identify where you need to focus and invest so you&#8217;re working on the right things that move the needle.<\/p>\n\n\n\n<p><a href=\"https:\/\/meetings.hubspot.com\/tom816?__hstc=124980437.ccd22c84cfe9403a14b2940cd918d99c.1634056032259.1635789125774.1635948495990.21&amp;__hssc=124980437.4.1635948495990&amp;__hsfp=808620198&amp;utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-_rLK0GYD11mQJ7V-mKLpmWPECTV7mcKgD2QzOw3AbsxY2mvVU73O7ToIxgMuama3_2t5Q0\" rel=\"noreferrer noopener\" target=\"_blank\">Click here to schedule a time to chat with Tom<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.sanctuarymg.com\/digital-marketing\/seo\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/01\/Ranking-report-1200x628-1-1024x536.jpeg\" alt=\"\" class=\"wp-image-18497\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/01\/Ranking-report-1200x628-1-1024x536.jpeg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/01\/Ranking-report-1200x628-1-300x157.jpeg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/01\/Ranking-report-1200x628-1-768x402.jpeg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/01\/Ranking-report-1200x628-1-350x183.jpeg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/01\/Ranking-report-1200x628-1.jpeg 1116w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" style=\"color:#ff9902;font-size:21px\">PERFORMANCE<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Metrics you need to track in 2022<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/01\/Digital-Marketing-Success-1024x683.jpeg\" alt=\"\" class=\"wp-image-18500\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/01\/Digital-Marketing-Success-1024x683.jpeg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/01\/Digital-Marketing-Success-300x200.jpeg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/01\/Digital-Marketing-Success-768x512.jpeg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/01\/Digital-Marketing-Success-350x233.jpeg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/01\/Digital-Marketing-Success.jpeg 1116w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Digital marketing provides an exciting way to reach a large audience\u2014measurably and cost-effectively. With digital marketing, you can reach far more customers than you can with traditional marketing efforts. You can also get to know your customers better, which can help you to build long-lasting brand loyalty. But the critical element here is measurement. How can you be sure if your results are good or bad if you\u2019re not measuring anything?<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/performance\/metrics-you-should-be-tracking-to-measure-success-with-digital-marketing\/?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-_rLK0GYD11mQJ7V-mKLpmWPECTV7mcKgD2QzOw3AbsxY2mvVU73O7ToIxgMuama3_2t5Q0\">Learn more<\/a><\/p>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Get our newsletter in your inbox<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Viewing this online? Sign-up to receive all this great information and free content in your inbox. <a href=\"https:\/\/www.sanctuarymg.com\/academy\/newsletter\/\">Sign-up here!<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Good Morning and Happy New Year!&nbsp;It&#8217;s time to get back down to business and the best way we know how to do that is to inform and inspire! So, without further ado, here is a quick summary of some trend predictions that you&#8217;ll want to explore this year as you work through your marketing plan [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":18513,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[297],"tags":[],"type-category":[291],"class_list":["post-18493","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","type-category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2022 Marketing Predictions - News &amp; Tips 1-9-22 - The Academy<\/title>\n<meta name=\"description\" content=\"We&#039;re here for you again this week with the latest marketing news and business growth tips to inspire!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/news\/news-tips-1-9-22\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2022 Marketing Predictions - News &amp; 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