{"id":18389,"date":"2021-12-10T18:09:04","date_gmt":"2021-12-10T23:09:04","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/strategy\/podcast-episode-7-how-to-get-started-promoting-local-business-online-copy\/"},"modified":"2023-07-26T15:01:02","modified_gmt":"2023-07-26T19:01:02","slug":"podcast-episode-8-a-summary-22-immutable-laws-of-marketing","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/strategy\/podcast-episode-8-a-summary-22-immutable-laws-of-marketing\/","title":{"rendered":"Podcast Episode 8 \u2013 A summary of the 22 Immutable Laws of Marketing"},"content":{"rendered":"\n<iframe src=\"https:\/\/anchor.fm\/academy-podcast\/embed\/episodes\/08---A-summary-of-the-22-Immutable-Laws-of-Marketing-e1bhf3r\" height=\"102px\" width=\"610px\" frameborder=\"0\" scrolling=\"no\"><\/iframe>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/anchor.fm\/academy-podcast\" target=\"_blank\" rel=\"noreferrer noopener\">SUBSCRIBE TO OUR PODCAST<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is not a book review and I am not going to fully endorse this book, nor am I going to say that it\u2019s a waste of your time. This is just a summary of some of the points that the authors cover in the book which I found to be interesting and thought-provoking. Maybe you\u2019ll gain a little nugget of information that will help you expand your marketing ideas and strategies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The premise behind this book is that in order for marketing strategies to work, they must be in tune with some quintessential force in the marketplace. Just as the laws of physics define the workings of the universe, so do successful marketing programs conform to the &#8220;22 Laws.\u201dThis book presents each law with illustrations of how it works based on actual companies and their marketing strategies. For example, the &#8220;Law of Focus&#8221; states that the most powerful concept in marketing is &#8220;owning&#8221; a word in the prospect&#8217;s mind, such as Crest&#8217;s owning cavities and Nordstrom&#8217;s owning service.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When it comes down to it, I don\u2019t entirely agree that any of the \u201claws\u201d in this book are actually immutable. This book was written several decades ago at this point, so take all of this with a grain of salt. But it\u2019s an interesting exploration and I thought it would be worthwhile to share a summary of each law. I\u2019m sure you\u2019ll come away from this with an important nugget or idea that you can use in the future.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Show Notes:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The 22 Immutable Laws of Marketing<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.amazon.com\/Al-Ries\/e\/B000APEU4W\/ref=dp_byline_cont_pop_book_1\" target=\"_blank\" rel=\"noreferrer noopener\">Al Ries on Amazon<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.amazon.com\/Jack-Trout\/e\/B000APXYKS\/ref=dp_byline_cont_pop_book_2\">Jack Trout on Ama<\/a><a href=\"https:\/\/www.amazon.com\/Jack-Trout\/e\/B000APXYKS\/ref=dp_byline_cont_pop_book_2\" target=\"_blank\" rel=\"noreferrer noopener\">zon<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/en.wikipedia.org\/wiki\/Al_Ries\" target=\"_blank\" rel=\"noreferrer noopener\">More about Al Ries<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/en.wikipedia.org\/wiki\/Jack_Trout\" target=\"_blank\" rel=\"noreferrer noopener\">More about Jack Trout<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About Chris Auman<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chris Auman is a veteran digital marketer with over 25 years of experience in the trenches. As Sanctuary\u2019s founder and Managing Partner, Chris has successfully guided online marketing efforts for companies large and small. Through his extensive and wide-ranging experience with design, development and marketing, Chris is able to come to the table and solve problems from all angles, continually delivering profitable results for our clients. Learn more about&nbsp;<a href=\"https:\/\/www.sanctuarymg.com\/why-sanctuary\/team\/chris-auman\/\" rel=\"noreferrer noopener\" target=\"_blank\">Chris Auman<\/a>&nbsp;and connect with him here.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About Sanctuary<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Do you need a partner to help you with your PPC and SEO? The Academy is a service of Sanctuary and we can help you with all your digital marketing needs. We&#8217;d love to chat with you about how we can help you grow your business. Learn more about our&nbsp;<a href=\"https:\/\/www.sanctuarymg.com\/digital-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital marketing services here<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sanctuary, a digital marketing agency based in North Canton, Ohio, helps companies grow their businesses by developing and executing end-to-end marketing strategies. We believe in partnering with purpose to create and execute powerful marketing strategies accountable to measurable results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We partner with you to build custom websites and use marketing tactics such as search marketing, social media and email to drive leads and sales for your business. Our team comprises highly experienced and creative specialists in a range of digital marketing disciplines, from marketing strategy and execution, writing, visual design and development to social marketing, user experience design, analytics and more.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019ve been guiding passionate, thriving businesses like yours that serve owners, employees and communities since 2006.&nbsp;<a href=\"https:\/\/www.sanctuarymg.com\/why-sanctuary\/\" rel=\"noreferrer noopener\" target=\"_blank\">Learn more<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For those of you that are interested in learning about basic marketing principles and strategy, I\u2019d like to recommend The 22 Immutable laws of marketing by Al Ries and Jack Trout. <\/p>\n","protected":false},"author":4,"featured_media":18394,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[286],"tags":[],"type-category":[290],"class_list":["post-18389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","type-category-podcasts"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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