{"id":18363,"date":"2021-12-05T15:25:00","date_gmt":"2021-12-05T15:25:00","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/news\/news-tips-11-21-21-copy\/"},"modified":"2022-07-26T15:00:45","modified_gmt":"2022-07-26T19:00:45","slug":"news-tips-12-5-21","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/news\/news-tips-12-5-21\/","title":{"rendered":"News &#038; Tips 12-5-21"},"content":{"rendered":"\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong><strong>Happy Sunday!&nbsp;<\/strong><\/strong>We&#8217;re into the homestretch of the year and can now officially enjoy our Christmas lights and peppermint mochas without feeling guilty that we still have pumpkins on our porch. By the way&#8230; you have 18 days to accomplish your yearly business goals and to lose those last 10 pounds. Go!<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-color wp-block-heading\" style=\"color:#ff9902;font-size:21px\">MARKETING AND GROWTH NEWS<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">What you need to know:<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p><a href=\"https:\/\/www.socialmediatoday.com\/news\/snapchat-launches-new-ar-shopping-showcase-as-part-of-its-holiday-season-pu\/610414\/?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-9ZaBUl1x1iU0p8Ddo8LH7iBRTzCyCKttLCNKYcOVdIBC-Gxky7S_TXmLQMZegmZhPSGVku\" rel=\"noreferrer noopener\" target=\"_blank\">Snapchat<\/a>&nbsp;used augmented reality to host virtual stores for brands like Walmart and Coca-Cola on Black Friday.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.bbc.com\/news\/technology-59465747?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-9ZaBUl1x1iU0p8Ddo8LH7iBRTzCyCKttLCNKYcOVdIBC-Gxky7S_TXmLQMZegmZhPSGVku\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>&nbsp;co-founder Jack Dorsey is stepping down as chief executive from the company.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketwatch.com\/story\/u-s-consumer-confidence-sinks-to-9-month-low-on-inflation-and-covid-worries-11638284801?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-9ZaBUl1x1iU0p8Ddo8LH7iBRTzCyCKttLCNKYcOVdIBC-Gxky7S_TXmLQMZegmZhPSGVku\" rel=\"noreferrer noopener\" target=\"_blank\">Economy<\/a>: consumer confidence hit a 9-month low in November.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/techcrunch.com\/2021\/11\/30\/faecbook-giphy-cma-order\/?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-9ZaBUl1x1iU0p8Ddo8LH7iBRTzCyCKttLCNKYcOVdIBC-Gxky7S_TXmLQMZegmZhPSGVku\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>&nbsp;parent Meta needs to sell Giphy.<\/p>\n\n\n\n<p><a href=\"https:\/\/seo-pr.com\/good-loops-digital-advertising-platform-provides-a-new-way-for-brands-to-start-doing-well-by-doing-good\/?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-9ZaBUl1x1iU0p8Ddo8LH7iBRTzCyCKttLCNKYcOVdIBC-Gxky7S_TXmLQMZegmZhPSGVku\" rel=\"noreferrer noopener\" target=\"_blank\">Good-Loop<\/a>&nbsp;is creating tools to make ad tech more ethical\u2014and sustainable.<br><br><a href=\"https:\/\/www.businessinsider.com\/black-friday-2021-sales-stats-performance-online-in-store-2021-11?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-9ZaBUl1x1iU0p8Ddo8LH7iBRTzCyCKttLCNKYcOVdIBC-Gxky7S_TXmLQMZegmZhPSGVku\" rel=\"noreferrer noopener\" target=\"_blank\">Black Friday<\/a>&nbsp;reports show a drop in online sales, as in-store traffic rebounds.<\/p>\n\n\n\n<p><a href=\"https:\/\/searchengineland.com\/google-advice-on-improving-your-sites-ranking-for-future-core-ranking-update-320184?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-9ZaBUl1x1iU0p8Ddo8LH7iBRTzCyCKttLCNKYcOVdIBC-Gxky7S_TXmLQMZegmZhPSGVku\" rel=\"noreferrer noopener\" target=\"_blank\">Google<\/a>&nbsp;offers advice about what you can do if you&#8217;re negatively affected by one of its core updates. We&#8217;re on it!<\/p>\n\n\n\n<p><a href=\"https:\/\/www.amsivedigital.com\/insights\/seo\/google-november-2021-core-update-winners-losers-analysis\/?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-9ZaBUl1x1iU0p8Ddo8LH7iBRTzCyCKttLCNKYcOVdIBC-Gxky7S_TXmLQMZegmZhPSGVku\" rel=\"noreferrer noopener\" target=\"_blank\">Google<\/a>&nbsp;November 2021 core update winners and losers.<\/p>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-color wp-block-heading\" style=\"color:#ff9902;font-size:21px\">METRICS<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">Social media marketing facts and figures:<\/h2>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>(Source: All data courtesy of Sprout Social.)<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Facebook&#8217;s largest age group is 25-34 (26.3%) and the most popular gender is male. (56%)<\/li><li>Facebook&nbsp;<em>still&nbsp;<\/em>remains the most-used and engaged-with social platform in 2021.&nbsp;<\/li><li>Facebook (Meta) owned Instagram is the second largest network after Facebook.<\/li><li>TikTok (29%) recently surpassed Instagram (25%) as U.S. teens\u2019 preferred social platform.<\/li><li>80% of Twitter tweets come from 10% of the platform\u2019s most active accounts, signaling the prominence of influencers and \u201cpower users\u201d on Twitter.<\/li><li>63% of LinkedIn users access the network monthly, and 22% weekly.<\/li><li>Over 70% of LinkedIn users live outside of the U.S., presenting opportunities for businesses and brands looking to grow their international audience. Gender usage is pretty much split. (51% male, 49% female)<\/li><li>78% of Pinterest users are females. This highlights one of the most significant splits in social media demographics when it comes to gender. The platform\u2019s core userbase continues to be dedicated and isn\u2019t going anywhere.<\/li><li>Only 18% of YouTube users claim to use YouTube to discover brands and products. Brands still have a lot of work to do on the platform, finding a balance between entertainment and advertising. YouTube is still a sort of land of opportunity advertising-wise according to many marketers. It&#8217;s a place to put ad dollars in the future.<\/li><li>TikTok isn&#8217;t just a fad. TikTok\u2019s 100+ million monthly active users prove that the platform is here to stay. Expect emerging ad features in 2021 (and beyond) as the network grows.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"872\" height=\"486\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/12\/TikTok-demographics.png\" alt=\"\" class=\"wp-image-18366\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/12\/TikTok-demographics.png 872w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/12\/TikTok-demographics-300x167.png 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/12\/TikTok-demographics-768x428.png 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/12\/TikTok-demographics-350x195.png 350w\" sizes=\"(max-width: 872px) 100vw, 872px\" \/><\/figure>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Get our newsletter in your inbox<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Viewing this online? Sign-up to receive all this great information and free content in your inbox. <a href=\"https:\/\/www.sanctuarymg.com\/academy\/newsletter\/\">Sign-up here!<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Happy Sunday!&nbsp;We&#8217;re into the homestretch of the year and can now officially enjoy our Christmas lights and peppermint mochas without feeling guilty that we still have pumpkins on our porch. By the way&#8230; you have 18 days to accomplish your yearly business goals and to lose those last 10 pounds. Go! MARKETING AND GROWTH NEWS [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":18370,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[297],"tags":[],"type-category":[291],"class_list":["post-18363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","type-category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News &amp; Tips 12-5-21 - The Academy<\/title>\n<meta name=\"description\" content=\"We&#039;re here for you again this week with the latest marketing news and business growth tips to inspire!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/news\/news-tips-12-5-21\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News &amp; 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