{"id":17982,"date":"2021-08-13T15:32:15","date_gmt":"2021-08-13T15:32:15","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/news\/news-tips-11-21-21-copy\/"},"modified":"2023-09-19T11:00:40","modified_gmt":"2023-09-19T15:00:40","slug":"news-tips-8-13-21","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/news\/news-tips-8-13-21\/","title":{"rendered":"News &#038; Tips 8-13-21"},"content":{"rendered":"\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Happy Friday!&nbsp;We love to see companies &#8216;think&#8217; and &#8216;grow&#8217; in creative ways all while staying true to their core mission. Today we present&nbsp;<a href=\"https:\/\/nerdist.com\/article\/busch-dog-brew-beer-bone-broth\/?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-9G0kh7i38meQ_JrQirJb2uXcV9RaIzQw0fNF9YHsbYJGz75RLbVq5LOoEw0U9rWfKmV3wP\" rel=\"noreferrer noopener\" target=\"_blank\">Dog Beer<\/a>. You can now enjoy a nice cold one with your bestie, while Busch adds millions to the bottom line of their beverage business.<br>&nbsp;<br>What can you do to think outside the box and grow while still focusing on your core business and products?<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" style=\"color:#ff9902;font-size:21px\">NEWS AND TIPS<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">What you need to know:<\/h2>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.theverge.com\/2021\/7\/27\/22596530\/instagram-reels-60-seconds-time-extension?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-9G0kh7i38meQ_JrQirJb2uXcV9RaIzQw0fNF9YHsbYJGz75RLbVq5LOoEw0U9rWfKmV3wP\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Instagram&nbsp;Reels<\/strong><\/a>&nbsp;can now be 60 seconds long.<\/li>\n\n\n\n<li>Learn about the new marketing buzzword \u201c<a href=\"https:\/\/www.forbes.com\/sites\/forbesbusinesscouncil\/2021\/08\/12\/integrating-shopatainment-into-your-marketing-strategy\/?sh=7ddb33b04482&amp;utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-9G0kh7i38meQ_JrQirJb2uXcV9RaIzQw0fNF9YHsbYJGz75RLbVq5LOoEw0U9rWfKmV3wP\" rel=\"noreferrer noopener\" target=\"_blank\">shopatainment.<\/a>\u201d<\/li>\n\n\n\n<li><a href=\"https:\/\/www.marketingdive.com\/news\/facebook-tightens-ad-targeting-to-protect-privacy-of-young-users\/604076\/?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-9G0kh7i38meQ_JrQirJb2uXcV9RaIzQw0fNF9YHsbYJGz75RLbVq5LOoEw0U9rWfKmV3wP\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Facebook<\/strong><\/a>&nbsp;tightens ad targeting to protect the privacy of young users.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.socialmediatoday.com\/news\/pinterest-loses-24-million-users-as-lockdowns-ease-and-physical-stores-re-o\/604192\/?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-9G0kh7i38meQ_JrQirJb2uXcV9RaIzQw0fNF9YHsbYJGz75RLbVq5LOoEw0U9rWfKmV3wP\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Pinterest<\/strong><\/a>&nbsp;has lost 24 million users in Q2 after 11 quarters of growth.<\/li>\n\n\n\n<li><a href=\"https:\/\/blog.google\/products\/search\/learn-more-and-get-more-from-search\/?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-9G0kh7i38meQ_JrQirJb2uXcV9RaIzQw0fNF9YHsbYJGz75RLbVq5LOoEw0U9rWfKmV3wP\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Google<\/strong><\/a>&nbsp;will be adding ranking factor information directly into SERPs.<\/li>\n\n\n\n<li>Enjoy this free guide to optimizing&nbsp;<a href=\"https:\/\/www.brightlocal.com\/learn\/google-my-business-products-and-services-guide\/?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-9G0kh7i38meQ_JrQirJb2uXcV9RaIzQw0fNF9YHsbYJGz75RLbVq5LOoEw0U9rWfKmV3wP\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Google MyBusiness<\/strong><\/a>.<\/li>\n\n\n\n<li>What you need to know about using&nbsp;<a href=\"https:\/\/www.socialmediatoday.com\/news\/instagram-provides-new-overview-of-how-its-reels-algorithm-works\/604418\/?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-9G0kh7i38meQ_JrQirJb2uXcV9RaIzQw0fNF9YHsbYJGz75RLbVq5LOoEw0U9rWfKmV3wP\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Instagram Reels<\/strong><\/a>.<\/li>\n\n\n\n<li>The best time to post on&nbsp;<a href=\"https:\/\/later.com\/blog\/best-time-to-post-on-instagram\/?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-9G0kh7i38meQ_JrQirJb2uXcV9RaIzQw0fNF9YHsbYJGz75RLbVq5LOoEw0U9rWfKmV3wP\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Instagram<\/strong><\/a>&nbsp;based on 35 million people.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.adweek.com\/convergent-tv\/nielsen-plan-cookieless-measurement\/?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-9G0kh7i38meQ_JrQirJb2uXcV9RaIzQw0fNF9YHsbYJGz75RLbVq5LOoEw0U9rWfKmV3wP\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Nielsen\u2019s<\/strong><\/a>&nbsp;post-cookie measurement solution.<\/li>\n\n\n\n<li>Why buyers are having a&nbsp;<a href=\"https:\/\/www.fastcompany.com\/90665413\/want-to-stop-buying-junk-understand-the-psychology-behind-this-marketing-tactic?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-9G0kh7i38meQ_JrQirJb2uXcV9RaIzQw0fNF9YHsbYJGz75RLbVq5LOoEw0U9rWfKmV3wP\" rel=\"noreferrer noopener\" target=\"_blank\">higher need for groundedness<\/a>.<\/li>\n\n\n\n<li>You heard it here first.&nbsp;<a href=\"https:\/\/futurism.com\/the-byte\/spacex-billboard-ads-space?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-9G0kh7i38meQ_JrQirJb2uXcV9RaIzQw0fNF9YHsbYJGz75RLbVq5LOoEw0U9rWfKmV3wP\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>SpaceX<\/strong><\/a>&nbsp;is partnering to display ads in space.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" style=\"color:#ff9902;font-size:21px\"><strong>SOCIAL MEDIA<\/strong><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Intro to social media for business<\/strong><\/strong><\/h2>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/11\/Social-Media-Business-1-1024x683.jpeg\" alt=\"\" class=\"wp-image-17987\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/11\/Social-Media-Business-1-1024x683.jpeg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/11\/Social-Media-Business-1-300x200.jpeg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/11\/Social-Media-Business-1-768x512.jpeg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/11\/Social-Media-Business-1-350x233.jpeg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/11\/Social-Media-Business-1.jpeg 1116w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>As a business owner who is relatively inexperienced with new digital marketing tactics, it\u2019s easy to feel overwhelmed with the idea of creating and building up a social media presence for your company. Where do you start? What\u2019s the goal? How will you get there? While these questions do clearly depend on the type of business you are running, the benefits of amplified traffic to your website are undeniable.<br><br>If your goals are to increase sales, improve customer conversations, grow your brand presence or define your brand\u2019s social identity, then social media is a great place to start. Let\u2019s review how you can take advantage of some of the world-popular social media platforms and grow your business in order to reach your long-term goals for growth and success.<br><br><strong>The Very Basics<\/strong><br><br>The great thing about social media is that it\u2019s free and easy to get started. Most businesses will opt to begin by setting their business up on the four main platforms (Facebook, Instagram, Twitter and LinkedIn) and expand from there once a reliable social media strategy is in place (perhaps onto Pinterest or YouTube). If you already have accounts set up, you can still benefit from what\u2019s to come and potentially optimize what you\u2019re doing already!<br>Here are some quick tips for establishing your business across social media platforms:<br><br><strong>Usernames Are Important<\/strong>&nbsp;&#8211; Your first step should be to create accounts across the platforms under usernames that are very similar, whether they be your company\u2019s exact name or a minor but recognizable deviation that is available across all of the platforms. The reason for doing this is so that when a potential customer types your brand into Google, all of your social media will show up in the same place. It also just helps reduce confusion for people so they can be sure they\u2019re following the right company.<br><br><strong>The Look of Your Profiles Matters<\/strong>&nbsp;&#8211; The next step you should take is establishing a visual branding strategy across social media platforms, from profile pictures to about us statements, mission statements, connections and more. You should also consider the types of content you\u2019re posting on each platform and how it will make your page look overall when someone first discovers you. This is especially important on Instagram where all your images are displayed in a grid format on your profile page.<br><br><strong>Breathe Some Life Into Your Accounts<\/strong>&nbsp;&#8211; Setting up a social media calendar that lays out the types of posts you\u2019ll create and when you\u2019ll post them helps keep you on track with organic social posting. It\u2019s important to post on a regular basis at least a few times a week so that your profiles look lively and relevant. Content types include blog post shares, images, videos, customer reviews and more.<br><br><a href=\"https:\/\/www.sanctuarymg.com\/academy\/social-media\/intro-to-social-media-for-businesses\/?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-9G0kh7i38meQ_JrQirJb2uXcV9RaIzQw0fNF9YHsbYJGz75RLbVq5LOoEw0U9rWfKmV3wP\">Learn more about social media for business<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:59px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" style=\"color:#ff9902;font-size:21px\"><strong>SEARCH ENGINE OPTIMIZATION<\/strong><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Where does your website rank?<\/strong><\/strong><\/h2>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"707\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/11\/ranking-report-1024x707.jpeg\" alt=\"ranking-report\" class=\"wp-image-17744\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/11\/ranking-report-1024x707.jpeg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/11\/ranking-report-300x207.jpeg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/11\/ranking-report-768x530.jpeg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/11\/ranking-report-350x241.jpeg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/11\/ranking-report.jpeg 1116w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>You can start attracting potential customers and drive them to contact you with SEO! But first, let\u2019s see where your website ranks and come up with a plan for optimization. Visit the link below to learn more about SEO and optimizing your website for keywords that drive leads and grow your business.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/digital-marketing\/seo\/?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-9G0kh7i38meQ_JrQirJb2uXcV9RaIzQw0fNF9YHsbYJGz75RLbVq5LOoEw0U9rWfKmV3wP\" target=\"_blank\" rel=\"noreferrer noopener\">Get started with a FREE ranking report today!<\/a><\/p>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" style=\"color:#ff9902;font-size:21px\"><strong>INSPIRATION<\/strong><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Quoteable Quotes<\/strong><\/strong><\/h2>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/11\/brading-markteing-quotes-1.png\" alt=\"\" class=\"wp-image-17990\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/11\/brading-markteing-quotes-1.png 600w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/11\/brading-markteing-quotes-1-300x200.png 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/11\/brading-markteing-quotes-1-350x233.png 350w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Get our newsletter in your inbox<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Viewing this online? Sign-up to receive all this great information and free content in your inbox. <a href=\"https:\/\/www.sanctuarymg.com\/academy\/newsletter\/\">Sign-up here!<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Happy Friday!&nbsp;We love to see companies &#8216;think&#8217; and &#8216;grow&#8217; in creative ways all while staying true to their core mission. Today we present&nbsp;Dog Beer. You can now enjoy a nice cold one with your bestie, while Busch adds millions to the bottom line of their beverage business.&nbsp;What can you do to think outside the box [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":17997,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[297],"tags":[],"type-category":[291],"class_list":["post-17982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","type-category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News &amp; Tips 8-13-21 - The Academy<\/title>\n<meta name=\"description\" content=\"We&#039;re here for you again this week with the latest marketing news and business growth tips to inspire!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/news\/news-tips-8-13-21\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News &amp; Tips 8-13-21 - The Academy\" \/>\n<meta property=\"og:description\" content=\"We&#039;re here for you again this week with the latest marketing news and business growth tips to inspire!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sanctuarymg.com\/academy\/news\/news-tips-8-13-21\/\" \/>\n<meta property=\"og:site_name\" content=\"The Academy\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-13T15:32:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-19T15:00:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/08\/The-Academy-Newsletter8.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chris Auman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/news-tips-8-13-21\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/news-tips-8-13-21\\\/\"},\"author\":{\"name\":\"Chris Auman\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/6084f9ffc9fcbabcc50301f2e497e182\"},\"headline\":\"News &#038; Tips 8-13-21\",\"datePublished\":\"2021-08-13T15:32:15+00:00\",\"dateModified\":\"2023-09-19T15:00:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/news-tips-8-13-21\\\/\"},\"wordCount\":787,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/news-tips-8-13-21\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/The-Academy-Newsletter8.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/news-tips-8-13-21\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/news-tips-8-13-21\\\/\",\"url\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/news-tips-8-13-21\\\/\",\"name\":\"News & Tips 8-13-21 - The Academy\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/news-tips-8-13-21\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/news-tips-8-13-21\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/The-Academy-Newsletter8.jpg\",\"datePublished\":\"2021-08-13T15:32:15+00:00\",\"dateModified\":\"2023-09-19T15:00:40+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/6084f9ffc9fcbabcc50301f2e497e182\"},\"description\":\"We're here for you again this week with the latest marketing news and business growth tips to inspire!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/news-tips-8-13-21\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/news-tips-8-13-21\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/news-tips-8-13-21\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/The-Academy-Newsletter8.jpg\",\"contentUrl\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/The-Academy-Newsletter8.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"The Academy - Newsletter8\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/news-tips-8-13-21\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"The Academy\",\"item\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/types\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"News &#038; Tips 8-13-21\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#website\",\"url\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/\",\"name\":\"The Academy\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/6084f9ffc9fcbabcc50301f2e497e182\",\"name\":\"Chris Auman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e91d7d4f0878e073f89a8386e0a15c0ff3e55aa4d149664e1c718ca79cad5776?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e91d7d4f0878e073f89a8386e0a15c0ff3e55aa4d149664e1c718ca79cad5776?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e91d7d4f0878e073f89a8386e0a15c0ff3e55aa4d149664e1c718ca79cad5776?s=96&d=mm&r=g\",\"caption\":\"Chris Auman\"},\"description\":\"Chris Auman is a veteran digital marketer with over 30 years of experience in the trenches. As Sanctuary\u2019s founder and President, Chris has successfully guided online marketing efforts for companies large and small.\",\"sameAs\":[\"https:\\\/\\\/www.sanctuarymg.com\\\/why-sanctuary\\\/team\\\/chris-auman\\\/\"],\"url\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/author\\\/chrisauman\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"News & Tips 8-13-21 - The Academy","description":"We're here for you again this week with the latest marketing news and business growth tips to inspire!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sanctuarymg.com\/academy\/news\/news-tips-8-13-21\/","og_locale":"en_US","og_type":"article","og_title":"News & Tips 8-13-21 - The Academy","og_description":"We're here for you again this week with the latest marketing news and business growth tips to inspire!","og_url":"https:\/\/www.sanctuarymg.com\/academy\/news\/news-tips-8-13-21\/","og_site_name":"The Academy","article_published_time":"2021-08-13T15:32:15+00:00","article_modified_time":"2023-09-19T15:00:40+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/08\/The-Academy-Newsletter8.jpg","type":"image\/jpeg"}],"author":"Chris Auman","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.sanctuarymg.com\/academy\/news\/news-tips-8-13-21\/#article","isPartOf":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/news\/news-tips-8-13-21\/"},"author":{"name":"Chris Auman","@id":"https:\/\/www.sanctuarymg.com\/academy\/#\/schema\/person\/6084f9ffc9fcbabcc50301f2e497e182"},"headline":"News &#038; Tips 8-13-21","datePublished":"2021-08-13T15:32:15+00:00","dateModified":"2023-09-19T15:00:40+00:00","mainEntityOfPage":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/news\/news-tips-8-13-21\/"},"wordCount":787,"commentCount":0,"image":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/news\/news-tips-8-13-21\/#primaryimage"},"thumbnailUrl":"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/08\/The-Academy-Newsletter8.jpg","articleSection":["News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.sanctuarymg.com\/academy\/news\/news-tips-8-13-21\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.sanctuarymg.com\/academy\/news\/news-tips-8-13-21\/","url":"https:\/\/www.sanctuarymg.com\/academy\/news\/news-tips-8-13-21\/","name":"News & Tips 8-13-21 - The Academy","isPartOf":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/news\/news-tips-8-13-21\/#primaryimage"},"image":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/news\/news-tips-8-13-21\/#primaryimage"},"thumbnailUrl":"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/08\/The-Academy-Newsletter8.jpg","datePublished":"2021-08-13T15:32:15+00:00","dateModified":"2023-09-19T15:00:40+00:00","author":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/#\/schema\/person\/6084f9ffc9fcbabcc50301f2e497e182"},"description":"We're here for you again this week with the latest marketing news and business growth tips to inspire!","breadcrumb":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/news\/news-tips-8-13-21\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sanctuarymg.com\/academy\/news\/news-tips-8-13-21\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.sanctuarymg.com\/academy\/news\/news-tips-8-13-21\/#primaryimage","url":"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/08\/The-Academy-Newsletter8.jpg","contentUrl":"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/08\/The-Academy-Newsletter8.jpg","width":1920,"height":1080,"caption":"The Academy - Newsletter8"},{"@type":"BreadcrumbList","@id":"https:\/\/www.sanctuarymg.com\/academy\/news\/news-tips-8-13-21\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"The Academy","item":"https:\/\/www.sanctuarymg.com\/academy\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/www.sanctuarymg.com\/academy\/types\/news\/"},{"@type":"ListItem","position":3,"name":"News &#038; Tips 8-13-21"}]},{"@type":"WebSite","@id":"https:\/\/www.sanctuarymg.com\/academy\/#website","url":"https:\/\/www.sanctuarymg.com\/academy\/","name":"The Academy","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sanctuarymg.com\/academy\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.sanctuarymg.com\/academy\/#\/schema\/person\/6084f9ffc9fcbabcc50301f2e497e182","name":"Chris Auman","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e91d7d4f0878e073f89a8386e0a15c0ff3e55aa4d149664e1c718ca79cad5776?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e91d7d4f0878e073f89a8386e0a15c0ff3e55aa4d149664e1c718ca79cad5776?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e91d7d4f0878e073f89a8386e0a15c0ff3e55aa4d149664e1c718ca79cad5776?s=96&d=mm&r=g","caption":"Chris Auman"},"description":"Chris Auman is a veteran digital marketer with over 30 years of experience in the trenches. As Sanctuary\u2019s founder and President, Chris has successfully guided online marketing efforts for companies large and small.","sameAs":["https:\/\/www.sanctuarymg.com\/why-sanctuary\/team\/chris-auman\/"],"url":"https:\/\/www.sanctuarymg.com\/academy\/author\/chrisauman\/"}]}},"fimg_url":"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/08\/The-Academy-Newsletter8-350x197.jpg","a_url":"https:\/\/www.sanctuarymg.com\/academy\/author\/chrisauman\/","_links":{"self":[{"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/posts\/17982","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/comments?post=17982"}],"version-history":[{"count":10,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/posts\/17982\/revisions"}],"predecessor-version":[{"id":21934,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/posts\/17982\/revisions\/21934"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/media\/17997"}],"wp:attachment":[{"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/media?parent=17982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/categories?post=17982"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/tags?post=17982"},{"taxonomy":"type-category","embeddable":true,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/type-category?post=17982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}