{"id":17905,"date":"2021-08-29T19:41:44","date_gmt":"2021-08-29T19:41:44","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/news\/marketing-news-tips-9-10-21-copy\/"},"modified":"2023-09-19T10:58:35","modified_gmt":"2023-09-19T14:58:35","slug":"marketing-news-tips-8-29-21","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/news\/marketing-news-tips-8-29-21\/","title":{"rendered":"News &#038; Tips 8-29-21"},"content":{"rendered":"\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Happy Sunday!<\/strong>&nbsp;We&#8217;re here to brighten your morning with a dose of marketing goodness and news. While we&#8217;re at it, we&#8217;d like to encourage you to have some laughs this week!&nbsp;<a href=\"https:\/\/www.theatlantic.com\/family\/archive\/2021\/08\/humor-happiness\/619704\/?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz--SFuSwoUo6v5X6EwsFizlEOU2fpri9uajq6TyvdwzXKrhbczxiL76FGaaLxPfAtcJUFt9j\" rel=\"noreferrer noopener\" target=\"_blank\">Humor brings joy<\/a>.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span style=\"color:#ff9902\" class=\"has-inline-color\">NEWS AND TIPS<\/span><\/strong><br>What you need to know:<\/h2>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.sterlingsky.ca\/gmb-listing-updates\/?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz--SFuSwoUo6v5X6EwsFizlEOU2fpri9uajq6TyvdwzXKrhbczxiL76FGaaLxPfAtcJUFt9j\" rel=\"noreferrer noopener\" target=\"_blank\">Your Google Business Listing Category<\/a>: The primary category listed on your company&#8217;s Google profile carries more weight than any other category, so when it&#8217;s changed, it can have a large impact on rankings. Learn more about updates to your Google profile.&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.coywolf.news\/seo\/apples-search-engine-is-spotlight\/?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz--SFuSwoUo6v5X6EwsFizlEOU2fpri9uajq6TyvdwzXKrhbczxiL76FGaaLxPfAtcJUFt9j\" rel=\"noreferrer noopener\" target=\"_blank\">Apple&#8217;s Spotlight<\/a>&nbsp;is poised to take market share away from Google Search because searches bypass Google&#8217;s search engine entirely.<\/li>\n\n\n\n<li><a href=\"https:\/\/asia.nikkei.com\/Business\/Technology\/TikTok-overtakes-Facebook-as-world-s-most-downloaded-app?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz--SFuSwoUo6v5X6EwsFizlEOU2fpri9uajq6TyvdwzXKrhbczxiL76FGaaLxPfAtcJUFt9j\" rel=\"noreferrer noopener\" target=\"_blank\">TikTok<\/a>&nbsp;overtook Facebook as the most downloaded app in the world last year, also beating WhatsApp, Insta, and Messenger, according to App Annie.<\/li>\n\n\n\n<li><a href=\"https:\/\/redditblog.com\/2021\/08\/12\/reddit-secures-funding-to-continue-growth-plans?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz--SFuSwoUo6v5X6EwsFizlEOU2fpri9uajq6TyvdwzXKrhbczxiL76FGaaLxPfAtcJUFt9j\" rel=\"noreferrer noopener\" target=\"_blank\">Reddit<\/a>&nbsp;announced last week that in Q2, it earned&nbsp;$100 million&nbsp;in quarterly ad revenue for the first time. That\u2019s small potatoes compared to Facebook\u2019s $28+ billion.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.nytimes.com\/2021\/08\/17\/technology\/amazon-walmart.html?&amp;utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz--SFuSwoUo6v5X6EwsFizlEOU2fpri9uajq6TyvdwzXKrhbczxiL76FGaaLxPfAtcJUFt9j\" rel=\"noreferrer noopener\" target=\"_blank\">Amazon<\/a>&nbsp;has surpassed Walmart as the largest retailer outside China.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.bbc.com\/news\/technology-58232131?&amp;utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz--SFuSwoUo6v5X6EwsFizlEOU2fpri9uajq6TyvdwzXKrhbczxiL76FGaaLxPfAtcJUFt9j\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>&nbsp;is adjusting its redesign and custom font for better accessibility after user complaints.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.morningbrew.com\/marketing\/stories\/2021\/08\/18\/snap-introduces-tool-let-marketers-gauge-topics-popularity?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz--SFuSwoUo6v5X6EwsFizlEOU2fpri9uajq6TyvdwzXKrhbczxiL76FGaaLxPfAtcJUFt9j\" rel=\"noreferrer noopener\" target=\"_blank\">Snap<\/a>&nbsp;debuted a tool on Tuesday that allows marketers to gauge the popularity of a given keyword or topic on its app. It\u2019s called Snapchat Trends.<\/li>\n\n\n\n<li><a href=\"https:\/\/techcrunch.com\/2019\/11\/06\/uber-ad-platform\/?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz--SFuSwoUo6v5X6EwsFizlEOU2fpri9uajq6TyvdwzXKrhbczxiL76FGaaLxPfAtcJUFt9j\" rel=\"noreferrer noopener\" target=\"_blank\">Uber<\/a>&nbsp;is entering the ads business.<\/li>\n\n\n\n<li><a href=\"https:\/\/adage.com\/article\/digital-marketing-ad-tech-news\/tiktok-partners-shopify-app-shopping\/2360326?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz--SFuSwoUo6v5X6EwsFizlEOU2fpri9uajq6TyvdwzXKrhbczxiL76FGaaLxPfAtcJUFt9j\" rel=\"noreferrer noopener\" target=\"_blank\">Shopify<\/a>&nbsp;said it&#8217;s partnering with TikTok to add a tab for in-app shopping. The partnership reflects a new era of &#8220;social commerce.\u201d<\/li>\n\n\n\n<li><a href=\"https:\/\/link.morningbrew.com\/click\/24785231.542101\/aHR0cHM6Ly93d3cuZ2lybHNjb3V0cy5vcmcvYWR2ZW50dXJlZnVscz91dG1fc291cmNlPW1vcm5pbmdfYnJldw\/5cd2c88bbf008117947a18c8B8d283036?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz--SFuSwoUo6v5X6EwsFizlEOU2fpri9uajq6TyvdwzXKrhbczxiL76FGaaLxPfAtcJUFt9j\" target=\"_blank\" rel=\"noreferrer noopener\">New Girl Scout<\/a>&nbsp;cookie just dropped: Adventurefuls. Why should you care? They look delicious and The Girl Scouts are masters of marketing. They say that the new cookie is an adventure for your tastebuds.&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span style=\"color:#ff9902\" class=\"has-inline-color\">SEARCH ENGINE OPTIMIZATION<\/span><\/strong><br>Where does your website rank?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"707\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/11\/ranking-report-1024x707.jpeg\" alt=\"ranking-report\" class=\"wp-image-17744\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/11\/ranking-report-1024x707.jpeg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/11\/ranking-report-300x207.jpeg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/11\/ranking-report-768x530.jpeg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/11\/ranking-report-350x241.jpeg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/11\/ranking-report.jpeg 1116w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>You can start attracting potential customers and drive them to contact you with SEO. But first, let\u2019s see where your website ranks and come up with a plan for optimization. Visit the link below to learn more about SEO and optimizing your website for keywords that drive leads and grow your business.<br>\u00a0<br><a href=\"https:\/\/www.sanctuarymg.com\/digital-marketing\/seo\/?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz--SFuSwoUo6v5X6EwsFizlEOU2fpri9uajq6TyvdwzXKrhbczxiL76FGaaLxPfAtcJUFt9j\" target=\"_blank\" rel=\"noreferrer noopener\">Get started with a FREE ranking report today!<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:46px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span style=\"color:#ff9902\" class=\"has-inline-color\">CONTENT MARKETING<\/span><\/strong><br>Psychology Behind Bonus Content<\/h2>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"706\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/11\/Monitor-Download-1024x706.jpeg\" alt=\"Monitor-Download\" class=\"wp-image-17743\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/11\/Monitor-Download-1024x706.jpeg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/11\/Monitor-Download-300x207.jpeg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/11\/Monitor-Download-768x529.jpeg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/11\/Monitor-Download-350x241.jpeg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/11\/Monitor-Download.jpeg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>White paper or ebook downloads are nothing new, but it\u2019s how you frame them that could make a big difference.&nbsp;<a href=\"https:\/\/contentmarketinginstitute.com\/2020\/02\/content-upgrade-higher-conversions\/?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz--SFuSwoUo6v5X6EwsFizlEOU2fpri9uajq6TyvdwzXKrhbczxiL76FGaaLxPfAtcJUFt9j\" target=\"_blank\" rel=\"noreferrer noopener\">Content Marketing Institute<\/a>&nbsp;has an interesting article on what they call a \u201ccontent upgrade,\u201d which is a piece of gated content or some kind of resource that users can access as an upgrade or bonus that accompanies the content of the page that they\u2019re on.<\/p>\n\n\n\n<p>The idea of offering bonus content is that if you present people with resources on topics they\u2019re actively reading about, you can position yourself as a vital resource and knowledge center while seeing conversion rates on key landing pages and blog posts climb!<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/content\/blog-bonus-content\/?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz--SFuSwoUo6v5X6EwsFizlEOU2fpri9uajq6TyvdwzXKrhbczxiL76FGaaLxPfAtcJUFt9j\">Learn more<\/a><\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Wisdom<\/h2>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"640\" height=\"623\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/11\/img_2484.png\" alt=\"\" class=\"wp-image-17910\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/11\/img_2484.png 640w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/11\/img_2484-300x292.png 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/11\/img_2484-350x341.png 350w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Get our newsletter in your inbox<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Viewing this online? Sign-up to receive all this great information and free content in your inbox. <a href=\"https:\/\/www.sanctuarymg.com\/academy\/newsletter\/\">Sign-up here!<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"<p>Happy Sunday!\u00a0We&#8217;re here to brighten your morning with a dose of marketing goodness and news. While we&#8217;re at it, we&#8217;d like to encourage you to have some laughs this week!\u00a0Humor brings joy.<\/p>\n","protected":false},"author":4,"featured_media":17917,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[297],"tags":[],"type-category":[291],"class_list":["post-17905","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","type-category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News &amp; Tips 8-29-21 - The Academy<\/title>\n<meta name=\"description\" content=\"We&#039;re here for you again this week with the latest marketing news and business growth tips to inspire!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/news\/marketing-news-tips-8-29-21\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News &amp; Tips 8-29-21 - The Academy\" \/>\n<meta property=\"og:description\" content=\"We&#039;re here for you again this week with the latest marketing news and business growth tips to inspire!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sanctuarymg.com\/academy\/news\/marketing-news-tips-8-29-21\/\" \/>\n<meta property=\"og:site_name\" content=\"The Academy\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-29T19:41:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-19T14:58:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/08\/The-Academy-Newsletter2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chris Auman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/marketing-news-tips-8-29-21\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/marketing-news-tips-8-29-21\\\/\"},\"author\":{\"name\":\"Chris Auman\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/6084f9ffc9fcbabcc50301f2e497e182\"},\"headline\":\"News &#038; 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