{"id":17878,"date":"2021-09-26T19:07:00","date_gmt":"2021-09-26T19:07:00","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/news\/news-tips-11-5-21-copy-2\/"},"modified":"2023-01-05T14:01:36","modified_gmt":"2023-01-05T19:01:36","slug":"marketing-news-tips-9-26-21","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/news\/marketing-news-tips-9-26-21\/","title":{"rendered":"News &#038; Tips 9-26-21"},"content":{"rendered":"\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Happy Sunday!<\/strong>&nbsp;We&#8217;re here for you again this week with the latest marketing news and tips to inspire! Here&#8217;s a quick thought for the coming week&#8230; sometimes you just need to say &#8220;no&#8221; to new ideas and ways to market your product. We should all probably agree to just say &#8220;no&#8221; to the new, and weird,&nbsp;<a href=\"https:\/\/www.npr.org\/2021\/07\/15\/1016464666\/kraft-mac-macaroni-and-cheese-ice-cream-for-sale?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-81ZM6L7tn3TNCgZYIW-EYwLk1RKev2pCqlWnEdshOJDbgysXzK-HK-cbOtgpZGO8AQj2mJ\" rel=\"noreferrer noopener\" target=\"_blank\">Mac and Cheese ice cream<\/a>.&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-color has-normal-font-size wp-block-heading\" style=\"color:#ff9902\">NEWS AND TIPS<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">What you need to know:<\/h2>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/techcrunch.com\/2021\/09\/08\/twitter-communities\/?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-81ZM6L7tn3TNCgZYIW-EYwLk1RKev2pCqlWnEdshOJDbgysXzK-HK-cbOtgpZGO8AQj2mJ\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>&nbsp;is testing a feature called Communities, which lets users tweet to groups with a shared interest.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.litmus.com\/blog\/apple-mail-privacy-protection-for-marketers\/?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-81ZM6L7tn3TNCgZYIW-EYwLk1RKev2pCqlWnEdshOJDbgysXzK-HK-cbOtgpZGO8AQj2mJ\" rel=\"noreferrer noopener\" target=\"_blank\">Apple mail privacy<\/a>&nbsp;protection and what it means to email marketers.&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.businesswire.com\/news\/home\/20210913005806\/en\/?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-81ZM6L7tn3TNCgZYIW-EYwLk1RKev2pCqlWnEdshOJDbgysXzK-HK-cbOtgpZGO8AQj2mJ\" rel=\"noreferrer noopener\" target=\"_blank\">Intuit<\/a>, the company behind TurboTax and Quickbooks is acquiring MailChimp.<\/li>\n\n\n\n<li><a href=\"https:\/\/blog.hootsuite.com\/best-time-to-post-on-tiktok\/?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-81ZM6L7tn3TNCgZYIW-EYwLk1RKev2pCqlWnEdshOJDbgysXzK-HK-cbOtgpZGO8AQj2mJ\" rel=\"noreferrer noopener\" target=\"_blank\">Hootsuite<\/a>&nbsp;says that the best time to post a TikTok is Tuesday at 7am.&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.socialmediatoday.com\/news\/the-facebook-files-investigation-highlights-key-concerns-in-the-platform\/606811\/?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-81ZM6L7tn3TNCgZYIW-EYwLk1RKev2pCqlWnEdshOJDbgysXzK-HK-cbOtgpZGO8AQj2mJ\" rel=\"noreferrer noopener\" target=\"_blank\">The Wall Street Journal&#8217;s<\/a>&nbsp;Facebook Files has revealed the societal impacts of the social network.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.singlegrain.com\/seo\/seo-trends\/?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-81ZM6L7tn3TNCgZYIW-EYwLk1RKev2pCqlWnEdshOJDbgysXzK-HK-cbOtgpZGO8AQj2mJ\" rel=\"noreferrer noopener\" target=\"_blank\">SEO Trends<\/a>&nbsp;are always changing. If you feel like getting in the weeds of our world, jump right in with this article on the subject.&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.axios.com\/washington-post-zeus-digital-ad-network-197dfcf9-5898-4037-a49a-c3bf35d9a215.html?&amp;utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-81ZM6L7tn3TNCgZYIW-EYwLk1RKev2pCqlWnEdshOJDbgysXzK-HK-cbOtgpZGO8AQj2mJ\" rel=\"noreferrer noopener\" target=\"_blank\">The Washington Post<\/a>&nbsp;launches a digital ad network.<\/li>\n\n\n\n<li><a href=\"https:\/\/blog.hubspot.com\/marketing\/aa-test?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-81ZM6L7tn3TNCgZYIW-EYwLk1RKev2pCqlWnEdshOJDbgysXzK-HK-cbOtgpZGO8AQj2mJ\" rel=\"noreferrer noopener\" target=\"_blank\">Testing<\/a>&nbsp;and refining your marketing is critical. Do you know what A\/A testing is?<\/li>\n\n\n\n<li><a href=\"https:\/\/www.searchenginejournal.com\/state-of-seo-client-report\/?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-81ZM6L7tn3TNCgZYIW-EYwLk1RKev2pCqlWnEdshOJDbgysXzK-HK-cbOtgpZGO8AQj2mJ\" rel=\"noreferrer noopener\" target=\"_blank\">Search Engine Journal<\/a>&nbsp;released their State of SEO report.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.searchenginejournal.com\/marketing-in-the-metaverse\/416813\/?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-81ZM6L7tn3TNCgZYIW-EYwLk1RKev2pCqlWnEdshOJDbgysXzK-HK-cbOtgpZGO8AQj2mJ\" rel=\"noreferrer noopener\" target=\"_blank\">The metaverse<\/a>&nbsp;is here. Learn what marketers need to know about the future of search and social.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-color has-normal-font-size wp-block-heading\" style=\"color:#ff9902\">METRICS<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">Facts and Figures<\/h2>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In 2021, the number of monthly US podcast listeners will increase by 10.1% year-over-year (YoY) to 117.8 million. (<a href=\"https:\/\/www.insiderintelligence.com\/insights\/the-podcast-industry-report-statistics\/?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-81ZM6L7tn3TNCgZYIW-EYwLk1RKev2pCqlWnEdshOJDbgysXzK-HK-cbOtgpZGO8AQj2mJ\" rel=\"noreferrer noopener\" target=\"_blank\"><strong>Source<\/strong><\/a>)<\/p>\n\n\n\n<p>38% of consumers are familiar with the term \u201cmetaverse.\u201d (<a href=\"https:\/\/www.marketingdive.com\/news\/just-38-of-consumers-familiar-with-metaverse-despite-growing-tech-depend\/606687\/?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-81ZM6L7tn3TNCgZYIW-EYwLk1RKev2pCqlWnEdshOJDbgysXzK-HK-cbOtgpZGO8AQj2mJ\" rel=\"noreferrer noopener\" target=\"_blank\"><strong>Source<\/strong><\/a>)<\/p>\n\n\n\n<p>Some 54% of business-to-business decision-makers spend more than an hour each week consuming thought leadership content, but 71% say less than half of that content provides valuable insights, according to the 2021 B2B Thought Leadership Impact Study from LinkedIn and Edelman. In addition, 55% of buyers will move on if thought leadership content doesn&#8217;t grab their interest in the first minute, and 63% think thought leadership content &#8220;is important in providing proof that an organization genuinely understands or can solve your specific business challenges.&#8221; (<a href=\"https:\/\/www.socialmediatoday.com\/news\/linkedin-shares-new-research-into-effective-and-ineffective-thought-leade\/606962\/?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-81ZM6L7tn3TNCgZYIW-EYwLk1RKev2pCqlWnEdshOJDbgysXzK-HK-cbOtgpZGO8AQj2mJ\" rel=\"noreferrer noopener\" target=\"_blank\"><strong>Source<\/strong><\/a>)<\/p>\n\n\n\n<p>&#8220;Where to buy&#8221; and &#8220;near me&#8221; mobile searches have grown by over 200% in recent years. (Source: Think Google Report)<\/p>\n\n\n\n<p>70% of marketers are actively investing in content marketing. (Source: Hubspot)<\/p>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-color has-normal-font-size wp-block-heading\" style=\"color:#ff9902\"><strong><strong>EMAIL MARKETING<\/strong><\/strong><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>8 things that will improve your email marketing<\/strong><\/h2>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"800\" height=\"553\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2007\/12\/email-marketing-tips.jpg\" alt=\"email-marketing-tips\" class=\"wp-image-17408\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2007\/12\/email-marketing-tips.jpg 800w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2007\/12\/email-marketing-tips-300x207.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2007\/12\/email-marketing-tips-768x531.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2007\/12\/email-marketing-tips-350x242.jpg 350w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>We believe in the power of email marketing if it\u2019s used properly. That should include everything from properly setting up a double opt-in system to effectively writing content that actually drives traffic. Part of our mission here at Sanctuary is to help you learn how to use email marketing effectively, so here are several suggestions on how to improve your results. This is not a \u201cbest of\u201d list or the final word on best practices, but a list of suggestions to jump-start your campaigns.<br>\u00a0<br>1) Improve your opt-ins \u2013 converting clicks to customers.<br>\u00a0<br>Before you focus on any other issue, you need to build a decent list of subscribers with the goal of converting those subscribers into customers. How you do this is the big question and one that we\u2019ll spend a lot of time on in the future. But right out of the gate, you need to focus your efforts on creative ways to get highly qualified and targeted subscribers to sign-up \u2013 that have actually granted permission to receive your emails.<br>\u00a0<br>The words \u201chighly qualified\u201d and \u201ctargeted\u201d are key here. The last thing you want is a herd of freebie hunters scamming you out of your incentives \u2013 or worse \u2013 populating the list with addresses that you think are potential targets, just to find out that they could care less about your message or consider your efforts to be spam because you manually added their address to the list without their permission.<br><br><a href=\"https:\/\/www.sanctuarymg.com\/academy\/email\/8-things-that-should-improve-your-email-marketing-this-year\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read more<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Memes in Marketing<\/h2>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"590\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/11\/what-if-I-told-you-meme.jpeg\" alt=\"\" class=\"wp-image-17887\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/11\/what-if-I-told-you-meme.jpeg 1000w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/11\/what-if-I-told-you-meme-300x177.jpeg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/11\/what-if-I-told-you-meme-768x453.jpeg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/11\/what-if-I-told-you-meme-350x207.jpeg 350w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\">We can all agree that laughter is great medicine. Here is a great article to support why we believe that memes in marketing are highly effective and fun.&nbsp;<\/figcaption><\/figure>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Get our newsletter in your inbox<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Viewing this online? Sign-up to receive all this great information and free content in your inbox. Sign-up her<a href=\"https:\/\/www.sanctuarymg.com\/academy\/newsletter\/\">https:\/\/www.sanctuarymg.com\/academy\/newsletter\/<\/a>e!<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"<p>Happy Sunday!&nbsp;We&#8217;re here for you again this week with the latest marketing news and tips to inspire! Here&#8217;s a quick thought for the coming week&#8230; sometimes you just need to say &#8220;no&#8221; to new ideas and ways to market your product. We should all probably agree to just say &#8220;no&#8221; to the new, and weird,&nbsp;Mac [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":17921,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[297],"tags":[],"type-category":[291],"class_list":["post-17878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","type-category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News &amp; Tips 9-26-21 - The Academy<\/title>\n<meta name=\"description\" content=\"We&#039;re here for you again this week with the latest marketing news and business growth tips to inspire!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/news\/marketing-news-tips-9-26-21\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News &amp; Tips 9-26-21 - The Academy\" \/>\n<meta property=\"og:description\" content=\"We&#039;re here for you again this week with the latest marketing news and business growth tips to inspire!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sanctuarymg.com\/academy\/news\/marketing-news-tips-9-26-21\/\" \/>\n<meta property=\"og:site_name\" content=\"The Academy\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-26T19:07:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-05T19:01:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/09\/The-Academy-Newsletter4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chris Auman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/marketing-news-tips-9-26-21\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/marketing-news-tips-9-26-21\\\/\"},\"author\":{\"name\":\"Chris Auman\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/6084f9ffc9fcbabcc50301f2e497e182\"},\"headline\":\"News &#038; 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