{"id":17740,"date":"2021-10-10T16:45:00","date_gmt":"2021-10-10T16:45:00","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/news\/news-tips-11-5-21-copy\/"},"modified":"2025-04-10T10:42:54","modified_gmt":"2025-04-10T14:42:54","slug":"news-tips-10-10-21","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/news\/news-tips-10-10-21\/","title":{"rendered":"News &#038; Tips 10-10-21"},"content":{"rendered":"\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Happy Sunday!<\/strong>&nbsp;We&#8217;re here for you again this week with the latest marketing news and tips to inspire! Since today is all about football and food for many people, we thought we&#8217;d alert you to this creative marketing campaign&#8230;&nbsp;<a href=\"https:\/\/www.foodandwine.com\/news\/oscar-mayer-streetwear-collection?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-_KixfmmVYIcr-Da9Z5eDgZF6SfGoIpUN3G4ODwGYmDmx9-QJV-lygSFwDS4UWsGBxmOpyW\" rel=\"noreferrer noopener\" target=\"_blank\"><strong>Street Meat<\/strong><\/a>&nbsp;is the name of Oscar Mayer Weiner\u2019s exclusive streetwear collection sold via hot dog stands in select cities. Get yours while they&#8217;re hot!<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-normal-font-size\" style=\"color:#ff9902\">NEWS AND TIPS<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">What you need to know:<\/h2>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.morningbrew.com\/marketing\/stories\/2021\/10\/05\/snow-day-or-doomsday-social-media-managers-had-mixed-opinions-on-the-facebook-outage?\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>&nbsp;had a huge outage this week. You heard this right? Here&#8217;s what social media managers had to say about the social media &#8220;snow day.&#8221;<\/li>\n\n\n\n<li>Cloudflare&nbsp;is here to help us understand how Facebook disappeared from the internet. Warning&#8230; serious nerd stuff ahead.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.cnbc.com\/2021\/09\/23\/you-can-now-get-paid-in-bitcoin-to-use-twitter.html?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-_KixfmmVYIcr-Da9Z5eDgZF6SfGoIpUN3G4ODwGYmDmx9-QJV-lygSFwDS4UWsGBxmOpyW\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>&nbsp;is now allowing users to get tipped in bitcoin.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sterlingsky.ca\/do-images-impact-ranking-on-google\/?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-_KixfmmVYIcr-Da9Z5eDgZF6SfGoIpUN3G4ODwGYmDmx9-QJV-lygSFwDS4UWsGBxmOpyW\" rel=\"noreferrer noopener\" target=\"_blank\">Google<\/a>&nbsp;likes images a lot. (Sometimes.)<\/li>\n\n\n\n<li><a href=\"https:\/\/www.theinformation.com\/articles\/google-seeks-search-deals-for-tiktok-and-instagram-videos?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-_KixfmmVYIcr-Da9Z5eDgZF6SfGoIpUN3G4ODwGYmDmx9-QJV-lygSFwDS4UWsGBxmOpyW\" rel=\"noreferrer noopener\" target=\"_blank\">Google<\/a>&nbsp;is looking to make some search deals with Instagram and TikTok for better search results.<\/li>\n\n\n\n<li><a href=\"https:\/\/blog.hootsuite.com\/how-to-use-tiktok\/?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-_KixfmmVYIcr-Da9Z5eDgZF6SfGoIpUN3G4ODwGYmDmx9-QJV-lygSFwDS4UWsGBxmOpyW\" rel=\"noreferrer noopener\" target=\"_blank\">TikTok<\/a>&nbsp;is kind of a big deal, right? Here&#8217;s a good guide to get you started.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.socialmediatoday.com\/news\/facebooks-first-big-investment-into-the-metaverse-and-what-it-means-for-t\/607339\/?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-_KixfmmVYIcr-Da9Z5eDgZF6SfGoIpUN3G4ODwGYmDmx9-QJV-lygSFwDS4UWsGBxmOpyW\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>&nbsp;announced a $50 million fund for \u201cresponsible\u201d metaverse research. What it means for the future.&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/later.com\/blog\/social-media-marketing-podcasts?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-_KixfmmVYIcr-Da9Z5eDgZF6SfGoIpUN3G4ODwGYmDmx9-QJV-lygSFwDS4UWsGBxmOpyW\" rel=\"noreferrer noopener\" target=\"_blank\">Social media<\/a>&nbsp;can be a difficult world to navigate. Here&#8217;s a great link to some of the top podcasts that will keep you updated and informed.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.socialmediatoday.com\/news\/twitter-updates-video-playback-to-ensure-a-higher-quality-viewing-experienc\/607184\/?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-_KixfmmVYIcr-Da9Z5eDgZF6SfGoIpUN3G4ODwGYmDmx9-QJV-lygSFwDS4UWsGBxmOpyW\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>&nbsp;announced that it\u2019s taking steps to improve video playback quality.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.wsj.com\/articles\/spotify-kicks-off-campaign-to-win-more-advertisers-11632736800?&amp;utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-_KixfmmVYIcr-Da9Z5eDgZF6SfGoIpUN3G4ODwGYmDmx9-QJV-lygSFwDS4UWsGBxmOpyW\" rel=\"noreferrer noopener\" target=\"_blank\">Spotify<\/a>&nbsp;for Brands is now called Spotify Advertising.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-normal-font-size\" style=\"color:#ff9902\">METRICS<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">Facts and Figures<\/h2>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>TikTok said it has 1 billion monthly active users globally, a 45% jump from July 2020 and a much bigger jump from January 2018, when it had just 55 million. (<a href=\"https:\/\/www.reuters.com\/technology\/tiktok-hits-1-billion-monthly-active-users-globally-company-2021-09-27\/?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-_KixfmmVYIcr-Da9Z5eDgZF6SfGoIpUN3G4ODwGYmDmx9-QJV-lygSFwDS4UWsGBxmOpyW\" rel=\"noreferrer noopener\" target=\"_blank\">Source<\/a>)<\/p>\n\n\n\n<p>As of June 2019, 94% of internet searches happen on a Google property. (Sparktoro)&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"446\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/11\/seo-chart-1024x446.png\" alt=\"\" class=\"wp-image-17742\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/11\/seo-chart-1024x446.png 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/11\/seo-chart-300x131.png 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/11\/seo-chart-768x335.png 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/11\/seo-chart-350x153.png 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/11\/seo-chart.png 1115w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-normal-font-size\" style=\"color:#ff9902\">CONTENT MARKETING<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Higher conversion rates<\/strong> with bonus content<\/h2>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"706\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/11\/Monitor-Download-1024x706.jpeg\" alt=\"\" class=\"wp-image-17743\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/11\/Monitor-Download-1024x706.jpeg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/11\/Monitor-Download-300x207.jpeg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/11\/Monitor-Download-768x529.jpeg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/11\/Monitor-Download-350x241.jpeg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/11\/Monitor-Download.jpeg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Free white paper or ebook downloads are nothing new, but it\u2019s how you frame them that could make a big difference.\u00a0<a href=\"https:\/\/contentmarketinginstitute.com\/2020\/02\/content-upgrade-higher-conversions\/?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-_KixfmmVYIcr-Da9Z5eDgZF6SfGoIpUN3G4ODwGYmDmx9-QJV-lygSFwDS4UWsGBxmOpyW\" target=\"_blank\" rel=\"noreferrer noopener\">Content Marketing Institute<\/a>\u00a0recently published an article on what they\u2019re calling a \u201ccontent upgrade,\u201d which is a piece of gated content or some kind of resource that users can access as an upgrade or bonus that accompanies the content of the page that they\u2019re on.<br>\u00a0<br>The idea of offering bonus content is that if you present people with resources on topics they\u2019re actively reading about, you can not only position yourself as a vital resource and knowledge center, but you can also watch conversion rates on key landing pages and blog posts climb!November is the time to really start thinking about 2022 before the holidays are upon us. We&#8217;re here to help you get the ball rolling with a no-obligation, FREE marketing planning consultation and ranking report.<br>\u00a0<br><a href=\"https:\/\/www.sanctuarymg.com\/academy\/content\/blog-bonus-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read More<\/a>.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-normal-font-size\" style=\"color:#ff9902\"><strong><strong>SEARCH ENGINE OPTIMIZATION<\/strong><\/strong><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Get your SEO ranking report and consultation<\/strong><\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"707\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/11\/ranking-report-1024x707.jpeg\" alt=\"\" class=\"wp-image-17744\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/11\/ranking-report-1024x707.jpeg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/11\/ranking-report-300x207.jpeg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/11\/ranking-report-768x530.jpeg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/11\/ranking-report-350x241.jpeg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/11\/ranking-report.jpeg 1116w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><meta charset=\"utf-8\">You can start attracting potential customers and drive them to contact you with SEO. But first, let\u2019s see where your website ranks and come up with a plan for optimization. Visit the link below to learn more about SEO and optimizing your website for keywords that drive leads and grow your business. <\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><a href=\"https:\/\/www.sanctuarymg.com\/digital-marketing\/seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Get started with a FREE ranking report today<\/a><\/h2>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Get our newsletter in your inbox<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Viewing this online? Sign-up to receive all this great information and free content in your inbox. <a href=\"https:\/\/www.sanctuarymg.com\/academy\/newsletter\/\">Sign-up here!<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"<p>Happy Sunday!&nbsp;We&#8217;re here for you again this week with the latest marketing news and tips to inspire! Since today is all about football and food for many people, we thought we&#8217;d alert you to this creative marketing campaign&#8230;&nbsp;Street Meat&nbsp;is the name of Oscar Mayer Weiner\u2019s exclusive streetwear collection sold via hot dog stands in select [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":17925,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[297],"tags":[],"type-category":[291],"class_list":["post-17740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","type-category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News &amp; Tips 10-10-21 - The Academy<\/title>\n<meta name=\"description\" content=\"We&#039;re here for you again this week with the latest marketing news and business growth tips to inspire!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/news\/news-tips-10-10-21\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News &amp; Tips 10-10-21 - The Academy\" \/>\n<meta property=\"og:description\" content=\"We&#039;re here for you again this week with the latest marketing news and business growth tips to inspire!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sanctuarymg.com\/academy\/news\/news-tips-10-10-21\/\" \/>\n<meta property=\"og:site_name\" content=\"The Academy\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-10T16:45:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-10T14:42:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/10\/The-Academy-Newsletter5.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chris Auman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/news-tips-10-10-21\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/news-tips-10-10-21\\\/\"},\"author\":{\"name\":\"Chris Auman\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/6084f9ffc9fcbabcc50301f2e497e182\"},\"headline\":\"News &#038; 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