{"id":17690,"date":"2021-11-05T16:58:00","date_gmt":"2021-11-05T16:58:00","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/uncategorized\/test-copy\/"},"modified":"2022-07-26T15:02:45","modified_gmt":"2022-07-26T19:02:45","slug":"news-tips-11-5-21","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/news\/news-tips-11-5-21\/","title":{"rendered":"News &#038; Tips 11-5-21"},"content":{"rendered":"\n<figure class=\"wp-block-table\"><table><tbody><tr><td>We&#8217;re touching base a little earlier this week. We just wanted to remind you to do something this weekend that your future self will thank you for (Like Mark Zuckerberg tried to do <a href=\"https:\/\/www.theverge.com\/22588022\/mark-zuckerberg-facebook-ceo-metaverse-interview\" target=\"_blank\" rel=\"noreferrer noopener\">this week<\/a>.) That is all.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-color has-normal-font-size wp-block-heading\" style=\"color:#ff9902\">NEWS AND TIPS<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">What you need to know:<\/h2>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><meta charset=\"utf-8\"><a href=\"https:\/\/about.fb.com\/news\/2021\/10\/facebook-company-is-now-meta\/?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz--v8RPdmf93POghtASIPGHpg4EdISqsg-lJYmBCwFWHWEBYKSgeXydGWlgiBm3GH3GQ3Guu\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>&nbsp;is now Meta.<\/li><li><a href=\"https:\/\/hypebeast.com\/2021\/10\/facebook-meta-metaverse-plans-vr-ar-what-is-it-next-steps?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz--v8RPdmf93POghtASIPGHpg4EdISqsg-lJYmBCwFWHWEBYKSgeXydGWlgiBm3GH3GQ3Guu\" rel=\"noreferrer noopener\" target=\"_blank\">Mark Zuckerberg<\/a>&nbsp;says The Metaverse will be \u201cthe next chapter for the internet.\u201d Learn what that might mean for you and your company.<\/li><li><a href=\"https:\/\/www.vanityfair.com\/news\/2021\/10\/the-metaverse-is-about-to-change-everything?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz--v8RPdmf93POghtASIPGHpg4EdISqsg-lJYmBCwFWHWEBYKSgeXydGWlgiBm3GH3GQ3Guu\" rel=\"noreferrer noopener\" target=\"_blank\">The Metaverse<\/a>&nbsp;is about to change everything.<\/li><li><a href=\"https:\/\/techcrunch.com\/2021\/10\/19\/youtube-plans-week-long-live-shopping-event-following-tests-of-livestream-shopping-with-creators\/?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz--v8RPdmf93POghtASIPGHpg4EdISqsg-lJYmBCwFWHWEBYKSgeXydGWlgiBm3GH3GQ3Guu\" rel=\"noreferrer noopener\" target=\"_blank\">YouTube<\/a>&nbsp;is going to host a week-long shopping event.<\/li><li><a href=\"https:\/\/www.theverge.com\/2021\/10\/19\/22734118\/instagram-collabs-desktop-posts-superbeat-dynamic-3d-lyrics-product-week?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz--v8RPdmf93POghtASIPGHpg4EdISqsg-lJYmBCwFWHWEBYKSgeXydGWlgiBm3GH3GQ3Guu\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>&nbsp;rolls out some new features, including the ability to post from desktop.<\/li><li><a href=\"https:\/\/www.socialmediatoday.com\/news\/reddit-shares-rising-trend-insights-in-new-reddit-radar-report\/608692\/?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz--v8RPdmf93POghtASIPGHpg4EdISqsg-lJYmBCwFWHWEBYKSgeXydGWlgiBm3GH3GQ3Guu\" rel=\"noreferrer noopener\" target=\"_blank\">Reddit<\/a>&nbsp;fancies itself as a \u201ccultural radar,\u201d according to its new report about social trends it\u2019s seeing.<\/li><li><a href=\"https:\/\/www.searchenginejournal.com\/15-sms-marketing-trends-every-local-business-marketer-needs-to-know\/?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz--v8RPdmf93POghtASIPGHpg4EdISqsg-lJYmBCwFWHWEBYKSgeXydGWlgiBm3GH3GQ3Guu\" rel=\"noreferrer noopener\" target=\"_blank\">SMS Marketing<\/a>&nbsp;is big and Search Engine Journal is here with 15 trends you need to be aware of.<\/li><li><a href=\"https:\/\/apnews.com\/article\/technology-business-earnings-alphabet-inc-02b7dc47eacc8c1f9642ebf78f56fce6?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz--v8RPdmf93POghtASIPGHpg4EdISqsg-lJYmBCwFWHWEBYKSgeXydGWlgiBm3GH3GQ3Guu\" rel=\"noreferrer noopener\" target=\"_blank\">Alphabet<\/a>, the parent of Google, nearly doubled its profit from the previous quarter and posted its largest revenue increase in 14 years on the back of a strong digital ad environment. They&#8217;re printing money over there in Q3, bringing in $53.13 billion in advertising revenue.<\/li><li><a href=\"https:\/\/www.wsj.com\/articles\/paypal-says-not-pursuing-acquisition-of-pinterest-11635148490?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz--v8RPdmf93POghtASIPGHpg4EdISqsg-lJYmBCwFWHWEBYKSgeXydGWlgiBm3GH3GQ3Guu\" rel=\"noreferrer noopener\" target=\"_blank\">PayPal<\/a>&nbsp;reportedly changed its mind about acquiring Pinterest after shareholders \u201cbalked\u201d at a $40+ billion deal.<\/li><li><a href=\"https:\/\/advertising.amazon.com\/blog\/unboxed-2021-keynote-highlights?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz--v8RPdmf93POghtASIPGHpg4EdISqsg-lJYmBCwFWHWEBYKSgeXydGWlgiBm3GH3GQ3Guu\" rel=\"noreferrer noopener\" target=\"_blank\">Amazon<\/a>&nbsp;has rolled out a ton of features for marketers, like display ads during&nbsp;Twitch livestreams, a brand lift tool, and ways to make audio ads more interactive.<\/li><li><a href=\"https:\/\/www.reuters.com\/world\/us\/us-2021-fiscal-year-deficit-below-prior-years-record-treasury-says-2021-10-22\/?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz--v8RPdmf93POghtASIPGHpg4EdISqsg-lJYmBCwFWHWEBYKSgeXydGWlgiBm3GH3GQ3Guu\" rel=\"noreferrer noopener\" target=\"_blank\">Economy\/Business<\/a>: The US budget deficit for the fiscal year ending in September was $2.8 trillion, according to the Treasury Department and the Office of Management and Budget. While it was the second largest on record, the deficit was lower than the $3.1 trillion of the previous year. &#8220;Today&#8217;s joint budget statement is further evidence that America&#8217;s economy is in the midst of a recovery,&#8221; Treasury Secretary Janet Yellen said in a statement.<\/li><\/ul>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-color has-normal-font-size wp-block-heading\" style=\"color:#ff9902\">METRICS<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">Facts and Figures<\/h2>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Advertising:<\/strong>&nbsp;US ad spending increased 10.2% during September 2021 compared to the same period in 2020, the US Ad Market Tracker from Standard Media Index shows, and digital rose from 48% of that market to 57%. (<a href=\"https:\/\/www.mediapost.com\/publications\/article\/368000\/ad-economy-rose-102-in-september-expansion-cont.html?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz--v8RPdmf93POghtASIPGHpg4EdISqsg-lJYmBCwFWHWEBYKSgeXydGWlgiBm3GH3GQ3Guu\" rel=\"noreferrer noopener\" target=\"_blank\">Source<\/a>)&nbsp;<\/p>\n\n\n\n<p><strong>Text Messaging:<\/strong>&nbsp;There is a 98% same-day open rate for text messages. \u200b\u200b(<a href=\"https:\/\/www.searchenginejournal.com\/15-sms-marketing-trends-every-local-business-marketer-needs-to-know\/?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz--v8RPdmf93POghtASIPGHpg4EdISqsg-lJYmBCwFWHWEBYKSgeXydGWlgiBm3GH3GQ3Guu\" rel=\"noreferrer noopener\" target=\"_blank\"><strong>Source<\/strong><\/a>)&nbsp;<\/p>\n\n\n\n<p><strong>Pinterest<\/strong>&nbsp;has 91.1 million US monthly active users, making it the third most popular social network in the country, just behind Instagram (118.9 million) and Facebook (179.5 million). Pinterest\u2019s revenue grew 125% year over year to $613 million in Q2. (<a href=\"https:\/\/www.emarketer.com\/forecasts\/?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz--v8RPdmf93POghtASIPGHpg4EdISqsg-lJYmBCwFWHWEBYKSgeXydGWlgiBm3GH3GQ3Guu\" rel=\"noreferrer noopener\" target=\"_blank\"><strong>Source<\/strong><\/a>)&nbsp;<\/p>\n\n\n\n<p><strong>Email automation<\/strong>&nbsp;campaigns are among the top three tactics used by email marketers to improve performance. (<a href=\"https:\/\/www.hubspot.com\/marketing-statistics?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz--v8RPdmf93POghtASIPGHpg4EdISqsg-lJYmBCwFWHWEBYKSgeXydGWlgiBm3GH3GQ3Guu\" rel=\"noreferrer noopener\" target=\"_blank\">Hubspot<\/a>)<\/p>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-color has-normal-font-size wp-block-heading\" style=\"color:#ff9902\">SPECIAL OFFER<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Year-end planning and report<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>November is the time to really start thinking about 2022 before the holidays are upon us. We&#8217;re here to help you get the ball rolling with a no-obligation, FREE marketing planning consultation and ranking report.<br>&nbsp;<br>Let us show you where you stand\u2014and where you can go in 2022. We can help you identify where you need to focus and invest so you&#8217;re working on the right things that move the needle.<br>&nbsp;<br><a href=\"https:\/\/meetings.hubspot.com\/tom816?__hstc=124980437.ccd22c84cfe9403a14b2940cd918d99c.1634056032259.1635789125774.1635948495990.21&amp;__hssc=124980437.4.1635948495990&amp;__hsfp=808620198&amp;utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz--v8RPdmf93POghtASIPGHpg4EdISqsg-lJYmBCwFWHWEBYKSgeXydGWlgiBm3GH3GQ3Guu\" rel=\"noreferrer noopener\" target=\"_blank\">Click here to schedule a time to chat with Tom<\/a>.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1018\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-03-at-10.11.07-AM-1024x1018.png\" alt=\"\" class=\"wp-image-17692\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-03-at-10.11.07-AM-1024x1018.png 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-03-at-10.11.07-AM-300x298.png 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-03-at-10.11.07-AM-150x150.png 150w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-03-at-10.11.07-AM-768x764.png 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-03-at-10.11.07-AM-350x348.png 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-03-at-10.11.07-AM.png 1116w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption><a href=\"https:\/\/www.sanctuarymg.com\/digital-marketing\/seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.sanctuarymg.com\/digital-marketing\/seo\/<\/a><\/figcaption><\/figure>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-color has-normal-font-size wp-block-heading\" style=\"color:#ff9902\"><strong>SOCIAL MEDIA<\/strong><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Let&#8217;s connect on Facebook&#8230; err&#8230; Meta!<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Have we connected yet on social media? Well, we gotta say that you&#8217;re kinda missing out on some fun and informative stuff. Each week we&#8217;re there for you on Facebook, Twitter, Instagram, YouTube and more.<br>&nbsp;<br>Get notified in real time about news, tips and the latest educational content. We&#8217;re ramping up the volume of our content in 2022 with a lot of exciting things, but you can immediately get the value of great content in your feed every week like this awesome video from Morgan Staples!<br>&nbsp;<br><a href=\"https:\/\/www.facebook.com\/sanctuarymg?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz--v8RPdmf93POghtASIPGHpg4EdISqsg-lJYmBCwFWHWEBYKSgeXydGWlgiBm3GH3GQ3Guu\" rel=\"noreferrer noopener\" target=\"_blank\">Click here to connect with us on Facebook<\/a>&nbsp;(or visit the links below for more).<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"850\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-03-at-10.39.29-AM-1024x850.png\" alt=\"\" class=\"wp-image-17693\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-03-at-10.39.29-AM-1024x850.png 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-03-at-10.39.29-AM-300x249.png 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-03-at-10.39.29-AM-768x638.png 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-03-at-10.39.29-AM-350x291.png 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-03-at-10.39.29-AM.png 1115w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Get our newsletter in your inbox<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Viewing this online? Sign-up to receive all this great information and free content in your inbox. <a href=\"https:\/\/www.sanctuarymg.com\/academy\/newsletter\/\">Sign-up here!<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;re touching base a little earlier this week. We just wanted to remind you to do something this weekend that your future self will thank you for (Like Mark Zuckerberg tried to do this week.) That is all. NEWS AND TIPS What you need to know: Facebook&nbsp;is now Meta. Mark Zuckerberg&nbsp;says The Metaverse will be [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":17608,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[297],"tags":[],"type-category":[291],"class_list":["post-17690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","type-category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News &amp; Tips 11-5-21 - The Academy<\/title>\n<meta name=\"description\" content=\"We&#039;re here for you again this week with the latest marketing news and business growth tips to inspire!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/news\/news-tips-11-5-21\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News &amp; 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