{"id":17438,"date":"2021-10-24T20:35:00","date_gmt":"2021-10-24T20:35:00","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=17438"},"modified":"2023-09-19T10:59:31","modified_gmt":"2023-09-19T14:59:31","slug":"news-tips-10-27-21","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/news\/news-tips-10-27-21\/","title":{"rendered":"News &#038; Tips 10-24-21"},"content":{"rendered":"\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Today is Sunday, so take it slow and give your soul a chance to catch up with your body. Thanks for taking the time to do a little reading with us while you&#8217;re&nbsp;<a href=\"https:\/\/www.success.com\/7-ways-successful-entrepreneurs-refuel-over-the-weekend\/?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz--Z8vH2JQZdctjvxnOwT1P62WoE6YUE11hkMiCXwoUHuUCjAKDkU6z2gP5d7PxUS9Sb22wg\" rel=\"noreferrer noopener\" target=\"_blank\">refueling for the coming week!<\/a>&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-normal-font-size\" style=\"color:#ff9902\">NEWS AND TIPS<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">What you need to know:<\/h2>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><meta charset=\"utf-8\"><\/meta>What you need to know:\u00a0<a href=\"https:\/\/www.sanctuarymg.com\/digital-marketing\/seo\/?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz--Z8vH2JQZdctjvxnOwT1P62WoE6YUE11hkMiCXwoUHuUCjAKDkU6z2gP5d7PxUS9Sb22wg\" target=\"_blank\" rel=\"noreferrer noopener\">Free SEO ranking report<\/a>\u00a0and consultation for your year-end 2022 planning.\u00a0\u00a0<\/li>\n\n\n\n<li><a href=\"https:\/\/www.cnn.com\/2021\/10\/20\/tech\/facebook-name-change\/index.html?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz--Z8vH2JQZdctjvxnOwT1P62WoE6YUE11hkMiCXwoUHuUCjAKDkU6z2gP5d7PxUS9Sb22wg\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>&nbsp;is planning to rebrand itself with a new name focused on the metaverse.&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/techcrunch.com\/2021\/10\/05\/instagram-ditches-the-igtv-brand-combines-everything-but-reels-into-an-instagram-video-format\/?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz--Z8vH2JQZdctjvxnOwT1P62WoE6YUE11hkMiCXwoUHuUCjAKDkU6z2gP5d7PxUS9Sb22wg\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>&nbsp;is saying goodbye to IGTV&nbsp;and saying hello to Instagram videos, keeping Reels separate.&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.studioid.com\/springboard\/trends\/content-marketing-predictions-for-2022-and-how-to-navigate-them-3\/?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz--Z8vH2JQZdctjvxnOwT1P62WoE6YUE11hkMiCXwoUHuUCjAKDkU6z2gP5d7PxUS9Sb22wg\" rel=\"noreferrer noopener\" target=\"_blank\">Content Marketing<\/a>&nbsp;Predictions for 2022.&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/blog.google\/products\/ads-commerce\/data-driven-attribution-new-default\/?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz--Z8vH2JQZdctjvxnOwT1P62WoE6YUE11hkMiCXwoUHuUCjAKDkU6z2gP5d7PxUS9Sb22wg\" rel=\"noreferrer noopener\" target=\"_blank\">Google<\/a>&nbsp;says the future of attribution is data-driven.&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/later.com\/blog\/linkedin-ads-examples?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz--Z8vH2JQZdctjvxnOwT1P62WoE6YUE11hkMiCXwoUHuUCjAKDkU6z2gP5d7PxUS9Sb22wg\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>&nbsp;advertising got you down? Check out these 10 examples of effective LinkedIn ads and see how brands got creative.&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/blog.hubspot.com\/service\/covid-19-and-customer-service?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz--Z8vH2JQZdctjvxnOwT1P62WoE6YUE11hkMiCXwoUHuUCjAKDkU6z2gP5d7PxUS9Sb22wg\" rel=\"noreferrer noopener\" target=\"_blank\">Covid-19<\/a>&nbsp;and the impact on customer service. [Data + Expert Tips]&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sxmmedia.com\/insights\/podcast-advertising-glossary?&amp;utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz--Z8vH2JQZdctjvxnOwT1P62WoE6YUE11hkMiCXwoUHuUCjAKDkU6z2gP5d7PxUS9Sb22wg\" rel=\"noreferrer noopener\" target=\"_blank\">Podcast<\/a>&nbsp;planning, creation and promotion has gotten complicated. Learn more about&nbsp;<em>podcabulary.<\/em>&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.socialmediatoday.com\/news\/what-influences-a-b2b-purchase-decision-infographic\/607725\/?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz--Z8vH2JQZdctjvxnOwT1P62WoE6YUE11hkMiCXwoUHuUCjAKDkU6z2gP5d7PxUS9Sb22wg\" rel=\"noreferrer noopener\" target=\"_blank\">Infographic<\/a>&nbsp;dives deep into what influences a B2B purchase decision.&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2021\/09\/16\/five-things-marketers-can-do-today-to-prepare-for-a-cookie-free-tomorrow\/?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz--Z8vH2JQZdctjvxnOwT1P62WoE6YUE11hkMiCXwoUHuUCjAKDkU6z2gP5d7PxUS9Sb22wg\" rel=\"noreferrer noopener\" target=\"_blank\">Google<\/a>&nbsp;is giving us a cookieless future. Here are five ways to prepare.&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.theverge.com\/2021\/10\/13\/22725272\/twitter-ads-test-conversations-replies?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz--Z8vH2JQZdctjvxnOwT1P62WoE6YUE11hkMiCXwoUHuUCjAKDkU6z2gP5d7PxUS9Sb22wg\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>&nbsp;is trying out ads in the perfect new place: right in the replies.&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/blog.hubspot.com\/sales\/call-or-email-tips-to-determine-when-to-use-which-in-sales?utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz--Z8vH2JQZdctjvxnOwT1P62WoE6YUE11hkMiCXwoUHuUCjAKDkU6z2gP5d7PxUS9Sb22wg\" rel=\"noreferrer noopener\" target=\"_blank\">Personalized emails<\/a>&nbsp;sent during the late morning and late afternoon time frames have better open and click-through rates. Learn more about data backed stats around what&#8217;s working with sales outreach these days.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-normal-font-size\" style=\"color:#ff9902\">METRICS<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">Facts and Figures<\/h2>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>45% of U.S. Millennials use voice-assistance when shopping online. (Statista)&nbsp;<\/li>\n\n\n\n<li>The average American has access to more than ten connected devices in their household. (Statista)&nbsp;<\/li>\n\n\n\n<li>Just 25% of companies invest in mobile optimization to reach clients. (Hubspot)&nbsp;<\/li>\n\n\n\n<li>46% of shoppers confirm inventory online before going to a store. (Google)&nbsp;<\/li>\n\n\n\n<li>Global B2C ecommerce sales are expected to reach $4.5 trillion in 2021.&nbsp;78% of salespeople engaged in social selling are outselling their peers who are not. (LinkedIn)&nbsp;<\/li>\n\n\n\n<li>99% of people who use video for marketing say they&#8217;ll continue using video in coming years. (Wyzowl)<\/li>\n<\/ul>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-normal-font-size\" style=\"color:#ff9902\">SOCIAL MEDIA<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Social media opportunities for small businesses<\/strong><\/h2>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/hs-8263658.f.hubspotemail.net\/hub\/8263658\/hubfs\/social-paid-organic.jpeg?upscale=true&amp;width=1116&amp;upscale=true&amp;name=social-paid-organic.jpeg\" alt=\"social-paid-organic\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>We\u2019re just going to say it\u2014If you\u2019re not utilizing social media to grow your business, you\u2019re not taking advantage of one of the best opportunities to connect with your ideal audiences.&nbsp;Posting organically costs nothing but could catch the attention of the right person. You can kickstart a paid social ads campaign with a small budget to find out if it\u2019s a space worth playing in. These are no overly complicated tactics to put into motion for your business, you just need to know how to leverage them.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-normal-font-size\" style=\"color:#ff9902\">BROUGHT TO YOU BY SANCTUARY<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">It&#8217;s time for year-end planning<\/h2>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/hs-8263658.f.hubspotemail.net\/hub\/8263658\/hubfs\/PumpkinSpice.jpeg?upscale=true&amp;width=1116&amp;upscale=true&amp;name=PumpkinSpice.jpeg\" alt=\"PumpkinSpice\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Are you enjoying fall? The end of the year will be here soon and we&#8217;re ready to help you work through your marketing plans for 2022. Talk with us anytime to get the ball rolling for the coming year! It&#8217;ll be here before you know it. \ud83d\ude42&nbsp;<a href=\"https:\/\/meetings.hubspot.com\/tom816?__hstc=124980437.ccd22c84cfe9403a14b2940cd918d99c.1634056032259.1634746321114.1634764016820.11&amp;__hssc=124980437.5.1634764016820&amp;__hsfp=1711478453&amp;utm_campaign=Generic%20Campaign%20Name%20-%20CA%20Practical%20Exercise&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz--Z8vH2JQZdctjvxnOwT1P62WoE6YUE11hkMiCXwoUHuUCjAKDkU6z2gP5d7PxUS9Sb22wg\" rel=\"noreferrer noopener\" target=\"_blank\">Schedule a chat with Tom here!<\/a>&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Get our newsletter in your inbox<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Viewing this online? Sign-up to receive all this great information and free content in your inbox. <a href=\"https:\/\/www.sanctuarymg.com\/academy\/newsletter\/\">Sign-up here!<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Today is Sunday, so take it slow and give your soul a chance to catch up with your body. Thanks for taking the time to do a little reading with us while you&#8217;re&nbsp;refueling for the coming week!&nbsp; NEWS AND TIPS What you need to know: METRICS Facts and Figures SOCIAL MEDIA Social media opportunities for [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":17926,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[297],"tags":[],"type-category":[291],"class_list":["post-17438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","type-category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News &amp; Tips 10-24-21 - The Academy<\/title>\n<meta name=\"description\" content=\"We&#039;re here for you again this week with the latest marketing news and tips to inspire! 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