{"id":1728,"date":"2011-02-20T14:54:31","date_gmt":"2011-02-20T14:54:31","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=1728"},"modified":"2022-05-10T12:30:33","modified_gmt":"2022-05-10T16:30:33","slug":"top-web-site-design-tactics-online-marketers-employ","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/websites\/top-web-site-design-tactics-online-marketers-employ\/","title":{"rendered":"Top Web Site Design Tactics Online Marketers Employ"},"content":{"rendered":"

\"\"A recent poll by MarketingSherpa<\/a> reveals where many online B2B (Business-to-Business) Marketers are finding the most success with their web design<\/a> and marketing tactics.<\/p>\n

The poll reveals the the top 3 tactics to be:<\/p>\n

    \n
  1. Implementing unique landing pages for various marketing campaigns<\/li>\n
  2. Optimizing design and content for conversions<\/li>\n
  3. Regularly optimizing Web sites for SEO purposes<\/li>\n<\/ol>\n

    I found this most interesting in how closely tied the top 3 tactics were to one another and to traditional Direct Marketing tactics.<\/p>\n

    The key to each of these tactics centers around designing relevant content for the end-user.<\/strong> Unique landing pages for a specific marketing campaign should be designed to draw on the key elements that drew a visitor to the site in the first place. \u00a0Continuing the conversation from an external marketing campaign allows you to convert the visitor to buyer. And a good SEO campaign is centered on presenting content that is both focused and consistent with the needs of the person searching for information in the first place.<\/p>\n

    The main point being — successful marketing is about have a ‘one-to-one’ (vs. a one-to-ALL) conversation with your target market.<\/p>\n

    For those from the Direct Marketing world it correlates to LIST, OFFER, & CREATIVE being the priorities in a successful marketing campaign.<\/p>\n

    LIST – being the Search Engine Optimization component (keywords = list selection).<\/p>\n

    OFFER – what is the unique offer you’re making to the people finding your site targeted on those specific keywords.<\/p>\n

    CREATIVE – optimizing design through clear ‘calls-to-action’ to increase the chances you will convert Web site visitors to buyers.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    A recent poll by MarketingSherpa reveals where many online B2B (Business-to-Business) Marketers are finding the most success with their web design and marketing tactics. The poll reveals the the top 3 tactics to be: Implementing unique landing pages for various marketing campaigns Optimizing design and content for conversions Regularly optimizing Web sites for SEO purposes […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[106],"tags":[159,32,160,26,118,48,35],"type-category":[288],"class_list":["post-1728","post","type-post","status-publish","format-standard","hentry","category-websites","tag-advertising","tag-design","tag-direct-marketing","tag-marketing","tag-online-marketing","tag-seo","tag-website","type-category-articles"],"acf":[],"yoast_head":"\nTop Web Site Design Tactics Online Marketers Employ<\/title>\n<meta name=\"description\" content=\"Creating a successful online marketing strategy is about have a 'one-to-one' conversation with your target market.\" 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