{"id":16921,"date":"2012-08-24T10:53:45","date_gmt":"2012-08-24T10:53:45","guid":{"rendered":"http:\/\/www.christopherauman.com\/?p=57"},"modified":"2024-08-15T17:48:37","modified_gmt":"2024-08-15T21:48:37","slug":"how-to-check-what-search-terms-are-being-used-by-potential-local-clients","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/seo\/how-to-check-what-search-terms-are-being-used-by-potential-local-clients\/","title":{"rendered":"How to check what search terms are being used by potential local clients"},"content":{"rendered":"

Research is an important part of effective local optimization and SEO<\/a>. At the base level you need to know if it’s worth your time and effort to even attack a niche and if you’ll ultimately survive as a business. Getting that data is sometimes hard for small, local businesses due to the lack of data at the micro level. But here’s one good strategy to gauge the demand for your services locally.<\/p>\n

Google Insights<\/a> is a valuable tool to study search trends. If you live in Canton Ohio like I do, getting data about your niche or industry is going to be difficult. But by using Google Insights for Search you can checkout the trends for larger cities in your region or even trends in large metro areas in New York City to get a good idea if you’re industry is on the rise or on the decline. You might even find out that searches are increasing in one region but not another.<\/p>\n

For example, I’m working with a local furniture store. It’s hard to get data for furniture shopping in their area. It’s one store, in one city in Ohio.<\/p>\n

But can we learn more about furniture shopping in Ohio or the country in general?<\/p>\n

Searches for furniture stores New York: (Ouch!)<\/strong><\/p>\n