{"id":14762,"date":"2021-02-05T09:55:47","date_gmt":"2021-02-05T14:55:47","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=14762"},"modified":"2023-01-10T15:59:20","modified_gmt":"2023-01-10T20:59:20","slug":"how-to-grow-your-following-on-social-media-and-why-it-matters","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/social-media\/how-to-grow-your-following-on-social-media-and-why-it-matters\/","title":{"rendered":"How to Grow Your Following on Social Media\u2014and Why It Matters"},"content":{"rendered":"\n

As a business owner, your goal is to provide an excellent product or service for your customers. However, if you don\u2019t make reasonable efforts to get in front of your target audience, regardless of how fantastic your product is, it just won\u2019t matter. For today\u2019s businesses, social media<\/a> offers one of the best ways to get in front of new customers and stay top of mind with current ones.<\/p>\n\n\n\n

Why Your Small Business Needs Social Media<\/h2>\n\n\n\n

If you don\u2019t have a social media presence yet, the chances are that you are missing out on some business\u2014and a lot of it. Social media continues to be one of the most popular online activities. In fact, there are 247 million social media users in the United States<\/a> as of the end of 2019, and that number is expected to grow even more in 2021.<\/p>\n\n\n\n

Social media is also proving to be an extremely effective way to connect with current and potential customers on a more personal, human level rather than coming off too corporate or formal. People (of all ages!) are glued to their phones, and businesses need to be meeting their customers where they are at.<\/p>\n\n\n\n

So, if you aren\u2019t yet on social media (Facebook, in particular), it\u2019s time to join the bandwagon. Once you have a presence and dedicate the appropriate resources to managing your pages, you\u2019ll be quickly surprised about the differences it can make in your business.<\/p>\n\n\n\n

Your Business is on Social Media, Now What?<\/h2>\n\n\n\n

Now that you have a presence on the right social media channels, the next thing to do is get in front of more of the right people \u2013 your target audience. To get in front of the right people, you need to grow your social media following. And to make it easier, we have put together a list of five tactics that you should take to make that happen.<\/p>\n\n\n\n

Post relevant written content.<\/h3>\n\n\n\n

Having a business page on social media isn\u2019t enough. You need to engage with social media users to grow your brand relevance and increase the likelihood that someone will want to do business with you.<\/p>\n\n\n\n

The best way to do this is by posting engaging content regularly. But don\u2019t just post to post! Content should be well thought out, messaging should reflect your brand and the types of content you post should vary. Here are a few ideas of content that\u2019s great to share on social media:<\/p>\n\n\n\n