{"id":14588,"date":"2020-10-26T16:48:11","date_gmt":"2020-10-26T16:48:11","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=14588"},"modified":"2021-12-09T13:47:41","modified_gmt":"2021-12-09T13:47:41","slug":"top-4-tips-for-optimizing-landing-pages-for-conversions","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/content\/top-4-tips-for-optimizing-landing-pages-for-conversions\/","title":{"rendered":"Top 4 Tips for Optimizing Landing Pages for Conversions"},"content":{"rendered":"\n

Have you ever been redirected to another website after clicking on an ad or a promotional link?<\/p>\n\n\n\n

That new website is, in actuality, a landing page that\u2019s built specifically to welcome anyone arriving from that particular link.<\/p>\n\n\n\n

Landing pages do not have any purpose other than building up a call-to-action and providing education to the user. They are promotional pages that further stress the marketing material that compelled you to click in the first place. And now that you are there, it\u2019ll do its best to take you down the sales funnel.<\/p>\n\n\n\n

But as marketers will tell you, that\u2019s easier said than done. It\u2019s often a struggle to create landing pages that encourage visitors to take action and convert.<\/p>\n\n\n\n

According to sources, the estimated average conversion rate for landing pages is only 4.02%<\/a>.<\/p>\n\n\n\n

However, while the average is abysmal, there are landing pages out there enjoying much better numbers and greater sales overall.<\/p>\n\n\n\n

Below are a few ways you can ensure the success of your landing page for better conversions.<\/p>\n\n\n\n

Make it Mobile-Friendly<\/h2>\n\n\n\n

Reports indicate that 86% of the best-performing landing pages<\/a> are mobile-friendly. More people are using the internet on their phones than on any other device, and making your landing page mobile-friendly will also increase its overall effectiveness.<\/p>\n\n\n\n

Make a clear and focused call-to-action, and couple it with easy-to-read content. This tactic will make your landing page specific and efficient.<\/p>\n\n\n\n

Although it is good practice to create a separate landing page for mobile devices, adopting mobile-friendly protocols may be beneficial for the desktop version of your page as well.<\/p>\n\n\n\n

Create An Effective Headline<\/h2>\n\n\n\n

The headline is the first thing that the visitor will read, so it HAS to encourage them to read further! In fact, only two out of every ten people<\/a> make the effort of reading beyond the headline, so you should definitely make sure that the headline gives the reader a good enough reason to keep reading.<\/p>\n\n\n\n

The headline could create curiosity about the product, present the reader with an incentive, or just be precise and well-thought-out. Be unapologetically loud with your headline; make it big, bold, noticeable and hard to ignore.<\/p>\n\n\n\n

A compelling headline is the foundation of a high-converting landing page, especially when you really understand your target audience, what their pain points are and what they want to hear.<\/p>\n\n\n\n

Make An Offer<\/h2>\n\n\n\n

Sometimes even the most shabbily-made landing pages end up converting. A significant reason for that is the incentive, which is very important in maintaining the reader’s attention and compelling them to find out how to capitalize on their interests in your offering.<\/p>\n\n\n\n

Some ideas of incentives would be:<\/p>\n\n\n\n