{"id":14574,"date":"2020-10-22T17:10:25","date_gmt":"2020-10-22T21:10:25","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=14574"},"modified":"2022-07-29T11:53:55","modified_gmt":"2022-07-29T15:53:55","slug":"tips-for-running-a-successful-facebook-ad-campaign","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/social-media\/tips-for-running-a-successful-facebook-ad-campaign\/","title":{"rendered":"Tips for Running a Successful Facebook Ad Campaign"},"content":{"rendered":"\n
Recent estimates indicate that Facebook has over 2.6 billion users. And the typical active user spends nearly 40 minutes a day on the platform. With such a broad potential audience that consistently visits the site, it\u2019s no wonder that today\u2019s marketers are placing a concerted effort on social media advertising, especially with Facebook.<\/p>\n\n\n\n
Facebook ads are far more cost-effective and easier to track than other forms of online advertising. The optimization capabilities make it easy for you to stay in control of your ads. But to capitalize on the benefits that Facebook advertising provides, you need to know how to run a successful Facebook advertising campaign.<\/p>\n\n\n\n
Check out this list of six recommendations so that you, too, can plan an effective campaign that\u2019ll hopefully move the mark for your business.<\/p>\n\n\n\n
Determine your goal.<\/h2>\n\n\n\n
Avoid the temptation to create a campaign for the campaign\u2019s sake. Think through what it is that you are trying to accomplish. What is your call to action (CTA)? What is it that you are trying to do? Before launching any campaign, make sure that your goals are specific, measurable, actionable, realistic, and time-bound.<\/p>\n\n\n\n
For example, if you have a sale coming up and want to get more people in the doors, be sure to focus your ads on capturing people who are interested in attending the sale event. Catch their attention with language that depicts what they\u2019ll actually be getting out of the sale. If you can promise something specific, like saving 40% off on furniture, that\u2019s even better.<\/p>\n\n\n\n
Know what is important to your customers.<\/h2>\n\n\n\n
To do this, create a customer profile of the most likely people to purchase your products or services. Conduct a market assessment to see what you can learn about your customers. Look at the needs you have identified during your research and assess how your offerings align. Design your to attract a customer, draw them in, and help them understand how your product or service will meet their needs.<\/p>\n\n\n\n
Offer something if the customer takes action.<\/h2>\n\n\n\n
Not all offers need to be monetary. If you are in the service business, offer a free consultation, or offer something educational in nature that your customers will be interested in. For example, if you sell nutritional supplements, provide some health-related articles that complement the products you sell.<\/p>\n\n\n\n
What you need to understand here is that your offer can make or break your campaign. So, be prepared to think outside the box. Remember that customers like to buy, but they don\u2019t want to feel like they are being forced to do so. If you don\u2019t have any offers, discount codes, or free content to offer, consider promoting a free consultation.<\/p>\n\n\n\n
Test different images to see what resonates the most.<\/h2>\n\n\n\n
Eye-catching imagery is a must, especially in a world where customers are also spending their time on Pinterest and Instagram. Customers will likely scroll past your ad if the image doesn\u2019t grab their attention.<\/p>\n\n\n\n
Pay attention to images that work and those that don\u2019t, and don\u2019t hesitate to test the champions against each other. For example, you may find that having text on your image stops more people in their tracks. Or you may find that using just an image with no text actually gets better results. This will depend a lot on your specific audience, so be sure to play around with your options and continuously be improving.<\/p>\n\n\n\n
Keep your copy concise.<\/h2>\n\n\n\n
Just as with images, you should test your copy to see if certain words draw customers in more than others. Headlines should be kept to under 25 characters. Video ad text should be kept to 90 characters or less, and the ad link description should be under 30 characters. Long copy tends to turn off customers, and they are far more likely to bounce.<\/p>\n\n\n\n
Make sure ads lead to a conversion-based landing page.<\/h2>\n\n\n\n
To run a truly successful Facebook ad campaign, embedding a tracking pixel on your website is the way to go. A pixel allows you to track conversions and re-market to your leads. You can use the data collected by your pixel to fine-tune your audience and further optimize your ads. And as for that landing page, whether it be your homepage, a standalone page, or another page within your taxonomy, the goal of the page is to increase your conversion rates so that you can meet your business goals.<\/p>\n\n\n\n
Ideally, each campaign you run should have its own dedicated landing page that\u2019s optimized for conversions. That means it has a short form or some kind of action for the user that\u2019s above the fold of the page. It also has bold messaging and clear benefits to the user all compelling them to take action and DO something on the page.<\/p>\n\n\n\n
Put Your Facebook Ad Campaign Into Action<\/h2>\n\n\n\n
The next step is to put your ad campaign into action. Following these suggestions will hopefully increase your chances of a more profitable campaign that actually gets you some conversions and leads! If you\u2019re struggling to put all the pieces together, or just want an experienced team that can run ads for you, talk to the Sanctuary team<\/a>!<\/p>\n\n\n\n<\/figure>\n\n\n\n
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