{"id":1451,"date":"2011-01-10T06:42:36","date_gmt":"2011-01-10T06:42:36","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=1451"},"modified":"2023-01-10T16:26:51","modified_gmt":"2023-01-10T21:26:51","slug":"linkedin-as-a-pay-per-click-ppc-option-for-your-online-marketing","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/advertising\/linkedin-as-a-pay-per-click-ppc-option-for-your-online-marketing\/","title":{"rendered":"LinkedIn as a pay-per-click (PPC) option for your online marketing"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignright size-full wp-image-1455\" title=\"LinkedIn Pay-Per-Click\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2011\/01\/linkedin_ppc.gif\" alt=\"\" width=\"295\" height=\"214\" \/>When reviewing your <a href=\"https:\/\/www.sanctuarymg.com\/digital-marketing\/ppc\/\">pay-per-click<\/a> options, Google by far gets the bulk of the attention (and revenue).<\/p>\n<p>Google, Bing \/ Yahoo, and other search-based PPC models are powerful in that they tie the audience&#8217;s topic of interest to the marketing message.\u00a0But what if you&#8217;re looking for an online marketing solution that allows for better audience segmentation?<\/p>\n<p>What if you&#8217;re a B2B marketer whose ideal prospect is the CMO of an Ohio-based Financial Services Company with 50+ employees?<\/p>\n<p>It could be the difference between generating a lead with a $1000 annual marketing budget and a $1,000,000 annual marketing budget (i.e. someone with the cash and authority to invest in your solution?)<\/p>\n<p>That&#8217;s where a service like LinkedIn has an advantage.\u00a0With 98,213,000+ active members, LinkedIn has a huge audience.<\/p>\n<p><!--more-->But, what LinkedIn allows you to do is target a select group of their members to develop a pool of highly qualified candidates for your marketing message.<\/p>\n<p>Using their audience segmentation tools, you can craft a high-response marketing campaign that gets you the biggest bang for your marketing dollar. \u00a0\u00a0So if your online marketing goal is about generating quality leads that maximize the time &amp; effort of your sales team vs. generating a mass of generic inquiries, you might want to look around at options like LinkedIn and other profile based PPC services.<\/p>\n<p><span style=\"text-decoration: underline;\">Summary of the Benefits:<\/span><\/p>\n<ul>\n<li>Targets by profile &#8211; (Company Size, Job Function, Industry, Seniority \/ Title, Gender, Age, Geography)<\/li>\n<li>Low (relative cost) &#8211; Both in fewer wasted clicks and in lower &#8216;cost-per-click&#8217;<\/li>\n<li>Ease of implementation &#8211; Follows the model of Google, Bing &amp; Facebook in allowing you to enter headline, body copy, target URL and (in this case) image to your message.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.linkedin.com\/ads\/\">Check out LinkedIn&#8217;s pay-per-click<\/a> site to learn more.<\/p>\n<p>Have you had success (failure) with LinkedIn? We&#8217;d love to hear what you think&#8230;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When reviewing your pay-per-click options, Google by far gets the bulk of the attention (and revenue). Google, Bing \/ Yahoo, and other search-based PPC models are powerful in that they tie the audience&#8217;s topic of interest to the marketing message.\u00a0But what if you&#8217;re looking for an online marketing solution that allows for better audience segmentation? [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[276],"tags":[147,148,67,118,70,71,149,120],"type-category":[288],"class_list":["post-1451","post","type-post","status-publish","format-standard","hentry","category-advertising","tag-internet-marketing","tag-linkedin","tag-ohio-website-design-company","tag-online-marketing","tag-pay-per-click","tag-ppc","tag-search-marketing","tag-social-media-marketing","type-category-articles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LinkedIn as a pay-per-click (PPC) option for your online marketing<\/title>\n<meta name=\"description\" content=\"Standard search-based PPC models are powerful in that they tie search interest to the marketing message. But, what if you&#039;re looking to segment your audience?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/advertising\/linkedin-as-a-pay-per-click-ppc-option-for-your-online-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LinkedIn as a pay-per-click (PPC) option for your online marketing\" \/>\n<meta property=\"og:description\" content=\"Standard search-based PPC models are powerful in that they tie search interest to the marketing message. But, what if you&#039;re looking to segment your audience?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sanctuarymg.com\/academy\/advertising\/linkedin-as-a-pay-per-click-ppc-option-for-your-online-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"The Academy\" \/>\n<meta property=\"article:published_time\" content=\"2011-01-10T06:42:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-10T21:26:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2011\/01\/linkedin_ppc.gif\" \/>\n<meta name=\"author\" content=\"Chris Auman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/advertising\\\/linkedin-as-a-pay-per-click-ppc-option-for-your-online-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/advertising\\\/linkedin-as-a-pay-per-click-ppc-option-for-your-online-marketing\\\/\"},\"author\":{\"name\":\"Chris Auman\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/6084f9ffc9fcbabcc50301f2e497e182\"},\"headline\":\"LinkedIn as a pay-per-click (PPC) option for your online marketing\",\"datePublished\":\"2011-01-10T06:42:36+00:00\",\"dateModified\":\"2023-01-10T21:26:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/advertising\\\/linkedin-as-a-pay-per-click-ppc-option-for-your-online-marketing\\\/\"},\"wordCount\":317,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/advertising\\\/linkedin-as-a-pay-per-click-ppc-option-for-your-online-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/wp-content\\\/uploads\\\/2011\\\/01\\\/linkedin_ppc.gif\",\"keywords\":[\"Internet Marketing\",\"linkedin\",\"ohio website design company\",\"online-marketing\",\"pay-per-click\",\"ppc\",\"search marketing\",\"social media marketing\"],\"articleSection\":[\"Advertising\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/advertising\\\/linkedin-as-a-pay-per-click-ppc-option-for-your-online-marketing\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/advertising\\\/linkedin-as-a-pay-per-click-ppc-option-for-your-online-marketing\\\/\",\"url\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/advertising\\\/linkedin-as-a-pay-per-click-ppc-option-for-your-online-marketing\\\/\",\"name\":\"LinkedIn as a pay-per-click (PPC) option for your online marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/advertising\\\/linkedin-as-a-pay-per-click-ppc-option-for-your-online-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/advertising\\\/linkedin-as-a-pay-per-click-ppc-option-for-your-online-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/wp-content\\\/uploads\\\/2011\\\/01\\\/linkedin_ppc.gif\",\"datePublished\":\"2011-01-10T06:42:36+00:00\",\"dateModified\":\"2023-01-10T21:26:51+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/6084f9ffc9fcbabcc50301f2e497e182\"},\"description\":\"Standard search-based PPC models are powerful in that they tie search interest to the marketing message. 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