{"id":14173,"date":"2020-05-08T14:57:43","date_gmt":"2020-05-08T14:57:43","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=14173"},"modified":"2022-05-12T10:20:12","modified_gmt":"2022-05-12T14:20:12","slug":"blog-google-mobile-first-indexing","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/websites\/blog-google-mobile-first-indexing\/","title":{"rendered":"Google\u2019s Latest Update: Mobile First Indexing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Until now, Google has been indexing the desktop version of a page\u2019s content, even though most people search from their phone and receive mobile results. What happens when the mobile version of a site has less useful content than the desktop version? There\u2019s an issue, because Google\u2019s algorithms were evaluating the desktop version\u2014and presenting those results to the mobile searcher.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beginning in September 2020, Google is going to primarily rank pages from their mobile version. So, if your mobile site is different from your desktop site and has less information that adds SEO value, that could mean you\u2019ll lose valuable traffic. Additionally,<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Webmasters Should Prepare for a More-Mobile-Focused Index<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If your site is responsive or dynamically served, your content is the same across mobile and desktops. You are in good shape. Otherwise:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Ensure that your mobile and desktop content is identical. If it differs, you should likely begin making changes to your site. If you intend for your mobile page to have less content than the equivalent desktop page, be aware you can lose traffic when your site is enabled mobile-first indexing.The easiest way is to ensure your site is built responsively from the start, or create a mobile site. Your SERPs won\u2019t be great without one\u2014the time has come!<\/li><li>When developing a mobile site, think about the user\u2019s experience. That screen is small, so your design will be different than that for a large desktop screen.<\/li><li>When adding structured data to your mobile site, be sure it\u2019s relevant to your content and ensure Googlebot can access your mobile version by running the <a href=\"https:\/\/support.google.com\/webmasters\/answer\/6062598\" rel=\"noopener noreferrer\" target=\"_blank\">robots.txt testing tool<\/a>.<\/li><li>Use the same meta robots tags on both desktop and mobile versions.<\/li><li>Ensure your mobile version is added and verified in Search Console.<\/li><li>If you\u2019re going to build a mobile version of your site, be aware that a broken or incomplete mobile version is far worse than if you\u2019d just maintained your desktop version. If you want Google to crawl your urls, don\u2019t use \u2018disallow\u2019 on them.<\/li><li>Take care with copy for your mobile site as well. According to <a href=\"https:\/\/yoast.com\/5-things-about-mobile-first-indexing\/\" rel=\"noopener noreferrer\" target=\"_blank\">Yoast<\/a>, use larger fonts and plenty of white space; \u201c&#8230;you\u2019ll need to have mobile-friendly copy. This means short sentences and compact paragraphs.\u201d<\/li><li>Don\u2019t lazy-load primary content! Obviously, Google won\u2019t load content that requires user interactions such as clicking or swiping.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Questions People are Asking About Mobile-first Indexing<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Does mobile-first indexing add mobile pages to a separate mobile index?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No. There\u2019s still only one index, to which Google adds content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Will only my mobile site be ranked now by Google?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No. Your mobile version will now be primary.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Wait! How will mobile-first indexing change strategy and ranking factors going forward?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">There\u2019s a feeling that Google won\u2019t be so dependent on URLS and links, but rather that API-like entity of structured data. If your pages contain relevant structured data now, there\u2019s no need to worry. If not, you might want to look into adding structured data to your site.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Don\u2019t Panic! Sanctuary is here to help.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If this is far more than you yourself have time to do, remember that we are always here to help you implement any changes needed, and beyond that, come up with a solid <a href=\"https:\/\/www.sanctuarymg.com\/digital-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital marketing<\/a> strategy to help increase leads for your business. <a href=\"https:\/\/www.sanctuarymg.com\/contact-us\/\">Contact us today<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Until now, Google has been indexing the desktop version of a page\u2019s content, even though most people search from their phone and receive mobile results. What happens when the mobile version of a site has less useful content than the desktop version? There\u2019s an issue, because Google\u2019s algorithms were evaluating the desktop version\u2014and presenting those [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":14175,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[106],"tags":[],"type-category":[288],"class_list":["post-14173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-websites","type-category-articles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google\u2019s Latest Update on Mobile First Indexing | Sanctuary<\/title>\n<meta name=\"description\" content=\"Beginning in September 2020, Google is going to primarily rank pages from their mobile version. Learn more about what this means for your website.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/websites\/blog-google-mobile-first-indexing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google\u2019s Latest Update on Mobile First Indexing | Sanctuary\" \/>\n<meta property=\"og:description\" content=\"Beginning in September 2020, Google is going to primarily rank pages from their mobile version. Learn more about what this means for your website.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sanctuarymg.com\/academy\/websites\/blog-google-mobile-first-indexing\/\" \/>\n<meta property=\"og:site_name\" content=\"The Academy\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-08T14:57:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-12T14:20:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2020\/05\/Mobile-First.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"801\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Morgan Staples\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/websites\\\/blog-google-mobile-first-indexing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/websites\\\/blog-google-mobile-first-indexing\\\/\"},\"author\":{\"name\":\"Morgan Staples\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/43f3c02297fb303f9d13ed53bfa6c596\"},\"headline\":\"Google\u2019s Latest Update: Mobile First Indexing\",\"datePublished\":\"2020-05-08T14:57:43+00:00\",\"dateModified\":\"2022-05-12T14:20:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/websites\\\/blog-google-mobile-first-indexing\\\/\"},\"wordCount\":574,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/websites\\\/blog-google-mobile-first-indexing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/Mobile-First.jpg\",\"articleSection\":[\"Websites\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/websites\\\/blog-google-mobile-first-indexing\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/websites\\\/blog-google-mobile-first-indexing\\\/\",\"url\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/websites\\\/blog-google-mobile-first-indexing\\\/\",\"name\":\"Google\u2019s Latest Update on Mobile First Indexing | Sanctuary\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/websites\\\/blog-google-mobile-first-indexing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/websites\\\/blog-google-mobile-first-indexing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/Mobile-First.jpg\",\"datePublished\":\"2020-05-08T14:57:43+00:00\",\"dateModified\":\"2022-05-12T14:20:12+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/43f3c02297fb303f9d13ed53bfa6c596\"},\"description\":\"Beginning in September 2020, Google is going to primarily rank pages from their mobile version. 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