{"id":14105,"date":"2020-04-22T22:20:12","date_gmt":"2020-04-22T22:20:12","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=14105"},"modified":"2021-12-03T19:17:09","modified_gmt":"2021-12-03T19:17:09","slug":"add-article-structured-data-to-news-posts-to-help-them-stand-out-in-search-results","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/seo\/add-article-structured-data-to-news-posts-to-help-them-stand-out-in-search-results\/","title":{"rendered":"Add Article Structured Data to News Posts to Help Them Stand Out in Search Results"},"content":{"rendered":"\n<p><a href=\"https:\/\/webmasters.googleblog.com\/2020\/02\/best-practices-for-news-coverage-with.html\" target=\"_blank\" rel=\"noopener noreferrer\">Google recently published an article<\/a> on best practices for news coverage with Search. In these uncertain and constantly changing times, it\u2019s important to make sure you\u2019re getting news out the right way so people actually see it when they need to. During the COVID-19 pandemic, it\u2019s important to keep customers informed on what\u2019s happening with the business.<\/p>\n\n\n\n<p>Have you noticed how news articles sometimes look different in search results? Adding Article structured data to your news posts page can make the content eligible for an enhanced appearance in Google Search results, which helps it stand out to users.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to mark up news posts with Article structured data<\/h2>\n\n\n\n<p>Adding structured data to news and blog pages can enhance your appearance in Google Search results. Your articles could appear with rich result features such as headline text and large images that help draw people into your content.<\/p>\n\n\n\n<p>Different features that may show up depend on how you code your content. Google presents two options:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>AMP with structured data &#8211; AMP pages with structured data can appear in the Top stories carousel, host carousel of rich results, Visual stories, and rich results in mobile Search results.<\/li><li>Non-AMP web page with structured data &#8211; Non-AMP article pages that include structured data can increase the likelihood of appearing in search results with rich result features.<\/li><\/ul>\n\n\n\n<p>Find examples to help guide you on how to code your content.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mark live videos with BroadcastEvent<\/h2>\n\n\n\n<p>You might want to share news in a more interactive way that\u2019s not just an article or blog post, and there are ways to make your video content stand out as well.<\/p>\n\n\n\n<p>Make your live video content eligible for a LIVE badge in Google Search results by marking your video with BroadcastEvent. It\u2019s recommended to use the indexing API so that the video content is crawled frequently and stays more relevant in Search results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ensure your content is up-to-date with cache and related AMP components<\/h2>\n\n\n\n<p>For any content that is frequently updated, you want to make sure that users are seeing the most up-to-date version. When people click on an AMP page, it triggers Google to clear the cache and serve fresh content to the next user. You can also force the cache to be cleared by sending an <a href=\"https:\/\/developers.google.com\/amp\/cache\/update-cache\" target=\"_blank\" rel=\"noopener noreferrer\">update request to the Google AMP Cache<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">AMP Components to Include<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Add live content to your article and have it updated based on a source document.<\/li><li>Run your own JavaScript inside of AMP pages for more engaging, interactive content like maps, graphs and polls.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Get Help Adding Article Structured Data to Your Website<\/h2>\n\n\n\n<p>If you know you need to be pushing your news content more heavily but aren\u2019t sure how to implement this structured data for <a href=\"https:\/\/www.sanctuarymg.com\/seo\/\">SEO<\/a>, we\u2019d be happy to help! We can also help build up a blog and news strategy if that\u2019s something your company wants to focus on. <a href=\"https:\/\/www.sanctuarymg.com\/contact-us\/\">Contact us today!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google recently published an article on best practices for news coverage with Search. In these uncertain and constantly changing times, it\u2019s important to make sure you\u2019re getting news out the right way so people actually see it when they need to. During the COVID-19 pandemic, it\u2019s important to keep customers informed on what\u2019s happening with [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":14107,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[282],"tags":[],"type-category":[288],"class_list":["post-14105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","type-category-articles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Add Article Structured Data to News Posts for Search | Sanctuary<\/title>\n<meta name=\"description\" content=\"Google recently published an article on best practices for news coverage with Search. Learn more about adding Article structured data to news posts on your site!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/seo\/add-article-structured-data-to-news-posts-to-help-them-stand-out-in-search-results\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Add Article Structured Data to News Posts for Search | Sanctuary\" \/>\n<meta property=\"og:description\" content=\"Google recently published an article on best practices for news coverage with Search. Learn more about adding Article structured data to news posts on your site!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sanctuarymg.com\/academy\/seo\/add-article-structured-data-to-news-posts-to-help-them-stand-out-in-search-results\/\" \/>\n<meta property=\"og:site_name\" content=\"The Academy\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-22T22:20:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-03T19:17:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2020\/04\/StructuredDataNewsPosts.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Morgan Staples\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/seo\\\/add-article-structured-data-to-news-posts-to-help-them-stand-out-in-search-results\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/seo\\\/add-article-structured-data-to-news-posts-to-help-them-stand-out-in-search-results\\\/\"},\"author\":{\"name\":\"Morgan Staples\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/43f3c02297fb303f9d13ed53bfa6c596\"},\"headline\":\"Add Article Structured Data to News Posts to Help Them Stand Out in Search Results\",\"datePublished\":\"2020-04-22T22:20:12+00:00\",\"dateModified\":\"2021-12-03T19:17:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/seo\\\/add-article-structured-data-to-news-posts-to-help-them-stand-out-in-search-results\\\/\"},\"wordCount\":506,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/seo\\\/add-article-structured-data-to-news-posts-to-help-them-stand-out-in-search-results\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/StructuredDataNewsPosts.jpg\",\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/seo\\\/add-article-structured-data-to-news-posts-to-help-them-stand-out-in-search-results\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/seo\\\/add-article-structured-data-to-news-posts-to-help-them-stand-out-in-search-results\\\/\",\"url\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/seo\\\/add-article-structured-data-to-news-posts-to-help-them-stand-out-in-search-results\\\/\",\"name\":\"Add Article Structured Data to News Posts for Search | Sanctuary\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/seo\\\/add-article-structured-data-to-news-posts-to-help-them-stand-out-in-search-results\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/seo\\\/add-article-structured-data-to-news-posts-to-help-them-stand-out-in-search-results\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/StructuredDataNewsPosts.jpg\",\"datePublished\":\"2020-04-22T22:20:12+00:00\",\"dateModified\":\"2021-12-03T19:17:09+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/43f3c02297fb303f9d13ed53bfa6c596\"},\"description\":\"Google recently published an article on best practices for news coverage with Search. 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