Testing different variations of copy and creative is critical if you\u2019re trying to run a successful Facebook Ads campaign. You should constantly be testing out different versions of copy against each other to ensure that you\u2019re getting the most bang for your buck.<\/p>\n\n\n\n
This process used to be a little more tedious, but thanks to a new update in the Facebook Ads Manager, testing is easier than ever before!<\/p>\n\n\n\n
Facebook\u2019s Dynamic Creative option is great for A\/B testing. It allows you to test up to 10 different creative options as well as copy, including up to five primary text options, five headline options and five description options. You\u2019ll also be able to use multiple Website URLs still rolling out), as well as up to five call to action (CTA) options.<\/p>\n\n\n\n
*Note: These options will be mixed when presented to viewers. This means that your copy should be broad and not specific to any creative. If you want to test copy options for a specific creative, simply make a new ad with 1 creative option and multiple text options.<\/em><\/p>\n\n\n\n To create your first dynamic ad, you\u2019ll have to first enable \u201cDynamic Creative\u201d in the Ad Set level.<\/p>\n\n\n\n *Note: If you don\u2019t do this, you\u2019ll be able to create different text options, but will not be able to monitor them individually and will only see overall results of the ad.<\/em><\/p>\n\n\n\n Once you\u2019ve enabled \u201cDynamic Creative\u201d, you\u2019re ready to create your ad. Take the following steps within the ad editor:<\/p>\n\n\n\n Facebook has recently announced that they are using machine learning to assist in the creation of ad variations. This means that someone\u2019s on and off platform actions will help Facebook determine the most appropriate variation to serve them. This includes where the ad could be placed (i.e. Instagram Stories, Facebook Feed, Facebook Sidebar, etc.), as well as creative and copy variations.<\/p>\n\n\n\n After you\u2019ve created your ad, you\u2019ll want to know how the individual pieces are performing. This is done within the \u201cBreakdown\u201d option in Ads Manager.<\/p>\n\n\n\n When viewing your ad performance in Ads Manager, click on \u201cBreakdown\u201d. You should see an option called \u201cBY DYNAMIC CREATIVE ASSET\u201d. When you hit the dropdown, you\u2019ll see many options, including None, Image, Video and Slideshow, Website URL, Text, Headline (Ad Setting), Description and Call to Action.<\/p>\n\n\n\n When you click one of these, a list of all of the options you made will show up under the ad. You\u2019ll see all of the columns that you have visible to monitor broken down by each of your options. You can use this information to determine which options to move forward with in the future and which ones to drop.<\/p>\n\n\n\n Does this still seem complicated and tedious? If you\u2019re a business owner, managing your Facebook Ads may not be something that you have the time or the patience for. Don\u2019t fret! At Sanctuary, we have a team of professionals willing and eager to help grow your business through a variety of digital marketing channels.<\/p>\n\n\n\nCreating Your Dynamic Ad<\/h2>\n\n\n\n
How Does Facebook Decide How to Serve this Ad?<\/h2>\n\n\n\n
Monitoring Your Dynamic Ad Assets<\/h2>\n\n\n\n
Partner With a Team Who Gets How to Manage and Optimize Facebook Ads<\/h2>\n\n\n\n