{"id":13693,"date":"2020-01-19T21:31:46","date_gmt":"2020-01-19T21:31:46","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=13693"},"modified":"2021-12-09T14:45:33","modified_gmt":"2021-12-09T14:45:33","slug":"google-visual-ad-formats","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/advertising\/google-visual-ad-formats\/","title":{"rendered":"Visual Ad Formats are King on Google"},"content":{"rendered":"\n<p>Consider the impact of this statement on your ad strategy: 50% of online shoppers say images of the product inspire them to purchase. If your ad strategy is solely text based using Google search, there\u2019s a high probability you\u2019re missing out on prospects who are actively looking to purchase. Because Google knows online shoppers are visually motivated, they are investing more in shopping solutions across their properties. Let\u2019s explore a few of the new visual formats Google announced in March of 2019.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Shopping Ads on Google Images<\/h2>\n\n\n\n<p>These ads were launched to provide shoppers more visual inspiration.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Now you can highlight multiple products available for sale within your sponsored ad in Google Image results.<\/li><li>You can scroll through the images and hover over the sponsored ads to see the items for sale in the image, along with their prices, the brand and more.<\/li><\/ul>\n\n\n\n<p>Check out the gif below for a visual on how they work.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2020\/01\/Shoppable_Image_Ads-573x1024.gif\" alt=\"Shoppable_Image_Ads\" title=\"Shoppable_Image_Ads\"\/><\/figure>\n\n\n\n<p>Source: Google<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Showcase Shopping Ads<\/h2>\n\n\n\n<p>These shopping ads are also available now to Google Images (previously only available in shopping campaigns). When these ads were originally launched in shopping campaigns, over 40% of shopping-related searches on Google were for broad, research-oriented terms like, \u201cbedroom furniture\u201d.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>These ads are designed to help shoppers narrow in their focus when they\u2019re in exploration or discovery mode.<\/li><li>Unlike the product and price specific ads mentioned above, Showcase Shopping Ads let you promote your brand and product through beautiful imagery.<\/li><li>Opening these ads up to Google Images is a natural fit with where curious shoppers look for inspiration.<\/li><li>Furthermore, Google\u2019s blog provides compelling statistics for how these ads have previously been successful in shopping campaigns: \u201cBrands like Overstock.com are seeing the benefit: the team recently created 50+ Showcase Shopping ads and saw a 3x increase in brand searches and 32% more click-assisted conversions leading to a purchase compared to standard Shopping ads.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2020\/01\/Showcase-Shopping-Ads.png\" alt=\"Showcase Shopping Ads\" title=\"Showcase Shopping Ads\"\/><\/figure>\n\n\n\n<p>Source: Google<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Merchant Center Expansion<\/h2>\n\n\n\n<p>In perhaps some of the most exciting news of the year, Google\u2019s Merchant Center has expanded beyond a solely pay-to-play model. Retailers can now provide product data to Google, free of charge so that you can start showing more of your product information to potential shoppers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Contact our Team to Explore Visual Ad Formats<\/h2>\n\n\n\n<p>Consumers\u2019 increased reliance on visual ad formats will not only affect e-commerce business models. Conduct a few searches for products like your own, and you don\u2019t have to look far to find competitors in the visual space where you\u2019re lacking coverage.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/contact-us\/\">Contact us<\/a> to start the conversation about how to take advantage of this visual space or to combat competitors who are currently taking up your share in search results.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consider the impact of this statement on your ad strategy: 50% of online shoppers say images of the product inspire them to purchase. If your ad strategy is solely text based using Google search, there\u2019s a high probability you\u2019re missing out on prospects who are actively looking to purchase. Because Google knows online shoppers are [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":13695,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[276],"tags":[],"type-category":[288],"class_list":["post-13693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","type-category-articles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Visual Ad Formats are King on Google | Sanctuary<\/title>\n<meta name=\"description\" content=\"50% of online shoppers say images of the product inspire them. If you\u2019re not taking advantage of visual ad formats on Google, you\u2019re missing out. Learn more!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/advertising\/google-visual-ad-formats\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Visual Ad Formats are King on Google | Sanctuary\" \/>\n<meta property=\"og:description\" content=\"50% of online shoppers say images of the product inspire them. If you\u2019re not taking advantage of visual ad formats on Google, you\u2019re missing out. Learn more!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sanctuarymg.com\/academy\/advertising\/google-visual-ad-formats\/\" \/>\n<meta property=\"og:site_name\" content=\"The Academy\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-19T21:31:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-09T14:45:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2020\/01\/Google-Shopping-Ads.png\" \/>\n\t<meta property=\"og:image:width\" content=\"637\" \/>\n\t<meta property=\"og:image:height\" content=\"394\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lauren Zils\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/advertising\\\/google-visual-ad-formats\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/advertising\\\/google-visual-ad-formats\\\/\"},\"author\":{\"name\":\"Lauren Zils\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/410e133f35df32ade229163aad084249\"},\"headline\":\"Visual Ad Formats are King on Google\",\"datePublished\":\"2020-01-19T21:31:46+00:00\",\"dateModified\":\"2021-12-09T14:45:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/advertising\\\/google-visual-ad-formats\\\/\"},\"wordCount\":452,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/advertising\\\/google-visual-ad-formats\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/Google-Shopping-Ads.png\",\"articleSection\":[\"Advertising\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/advertising\\\/google-visual-ad-formats\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/advertising\\\/google-visual-ad-formats\\\/\",\"url\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/advertising\\\/google-visual-ad-formats\\\/\",\"name\":\"Visual Ad Formats are King on Google | Sanctuary\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/advertising\\\/google-visual-ad-formats\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/advertising\\\/google-visual-ad-formats\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/Google-Shopping-Ads.png\",\"datePublished\":\"2020-01-19T21:31:46+00:00\",\"dateModified\":\"2021-12-09T14:45:33+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/410e133f35df32ade229163aad084249\"},\"description\":\"50% of online shoppers say images of the product inspire them. 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