{"id":13638,"date":"2019-12-20T09:10:56","date_gmt":"2019-12-20T09:10:56","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=13638"},"modified":"2021-12-09T14:46:12","modified_gmt":"2021-12-09T14:46:12","slug":"google-lead-form-extensions-show-promise-for-higher-conversion-rates","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/advertising\/google-lead-form-extensions-show-promise-for-higher-conversion-rates\/","title":{"rendered":"Google Lead Form Extensions Show Promise for Higher Conversion Rates"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Why Does Google Think Lead Form Extensions are Effective for Businesses?<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Convenience<\/strong>: Users can complete the lead form directly from the search results instead of navigating to a mobile site.<\/li><li><strong>Relevance<\/strong>: You\u2019re reaching customers right at the moment when they are searching for your offered products or services.<\/li><li><strong>Seamlessness<\/strong>: The form can pre-populate with user information.<\/li><\/ul>\n\n\n\n<p>Google points out that in just two clicks and three seconds, you can engage with a quality, high-intent audience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Where Do Lead Form Extensions Show Up?<\/h2>\n\n\n\n<p>The Lead Form Extensions will only show on mobile and tablet devices since they are more focused on providing ease and convenience to users on the go.<\/p>\n\n\n\n<p>We have found that only a limited number of accounts are eligible to show these, but Google is expected to roll out the ad extensions to all accounts in the near future. If you\u2019re interested and wondering if your account is eligible, we can check for you!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Options with Lead Form Extensions<\/h2>\n\n\n\n<p>There is a lot of personalization with these extensions. You can choose a call to action, headline, description, background image, information you\u2019d like to request and a submission message.<\/p>\n\n\n\n<p>There is also an optional webhook integration, which is an API that enables you to send leads to your CRM. You would need to add a webhook URL and key and may possibly need to configure something within your CRM. This part is purely optional. If you don\u2019t do this, just make sure to download your leads often as a CSV file, as Google will only keep this lead information for 30 days.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Get Lead Form Extensions Running for Your Google Ads Campaigns<\/h2>\n\n\n\n<p>To set up Lead Form Extensions, you would go through the steps to create a new extension in your desired campaigns. Of course, at Sanctuary, we\u2019d love to help you get these extensions running in your Google Ads campaign. <a href=\"https:\/\/www.sanctuarymg.com\/contact-us\/\">Contact us<\/a> for more information!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why Does Google Think Lead Form Extensions are Effective for Businesses? Convenience: Users can complete the lead form directly from the search results instead of navigating to a mobile site. Relevance: You\u2019re reaching customers right at the moment when they are searching for your offered products or services. Seamlessness: The form can pre-populate with user [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":13640,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[276],"tags":[],"type-category":[288],"class_list":["post-13638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","type-category-articles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>More Conversions with Google Lead Form Extensions | Sanctuary<\/title>\n<meta name=\"description\" content=\"Google is rolling out Lead Form Extensions, ad extensions that focus on converting right from the search results page. Learn more about these extensions!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/advertising\/google-lead-form-extensions-show-promise-for-higher-conversion-rates\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"More Conversions with Google Lead Form Extensions | Sanctuary\" \/>\n<meta property=\"og:description\" content=\"Google is rolling out Lead Form Extensions, ad extensions that focus on converting right from the search results page. Learn more about these extensions!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sanctuarymg.com\/academy\/advertising\/google-lead-form-extensions-show-promise-for-higher-conversion-rates\/\" \/>\n<meta property=\"og:site_name\" content=\"The Academy\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-20T09:10:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-09T14:46:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2019\/12\/GoogleLeadFormAds.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kate Falconer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/advertising\\\/google-lead-form-extensions-show-promise-for-higher-conversion-rates\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/advertising\\\/google-lead-form-extensions-show-promise-for-higher-conversion-rates\\\/\"},\"author\":{\"name\":\"Kate Falconer\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/43ebf4a946f8e68fbfc6a165b911a51a\"},\"headline\":\"Google Lead Form Extensions Show Promise for Higher Conversion Rates\",\"datePublished\":\"2019-12-20T09:10:56+00:00\",\"dateModified\":\"2021-12-09T14:46:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/advertising\\\/google-lead-form-extensions-show-promise-for-higher-conversion-rates\\\/\"},\"wordCount\":331,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/advertising\\\/google-lead-form-extensions-show-promise-for-higher-conversion-rates\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/GoogleLeadFormAds.jpg\",\"articleSection\":[\"Advertising\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/advertising\\\/google-lead-form-extensions-show-promise-for-higher-conversion-rates\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/advertising\\\/google-lead-form-extensions-show-promise-for-higher-conversion-rates\\\/\",\"url\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/advertising\\\/google-lead-form-extensions-show-promise-for-higher-conversion-rates\\\/\",\"name\":\"More Conversions with Google Lead Form Extensions | Sanctuary\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/advertising\\\/google-lead-form-extensions-show-promise-for-higher-conversion-rates\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/advertising\\\/google-lead-form-extensions-show-promise-for-higher-conversion-rates\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/GoogleLeadFormAds.jpg\",\"datePublished\":\"2019-12-20T09:10:56+00:00\",\"dateModified\":\"2021-12-09T14:46:12+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/43ebf4a946f8e68fbfc6a165b911a51a\"},\"description\":\"Google is rolling out Lead Form Extensions, ad extensions that focus on converting right from the search results page. 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