{"id":13488,"date":"2019-10-15T16:22:03","date_gmt":"2019-10-15T16:22:03","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=13488"},"modified":"2023-09-19T04:42:18","modified_gmt":"2023-09-19T08:42:18","slug":"voice-search","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/seo\/voice-search\/","title":{"rendered":"Connect Faster with Potential Customers Through Voice Search"},"content":{"rendered":"\n

Over the past few years, people across the world have been changing their searching behaviors from clicking on a smartphone keyboard to an easier, more hands-off approach. Voice search, popularized through the Amazon Echo and Google Home, has only continued to grow and hold its place as more than a passing trend. With over 118 million Americans<\/a> using voice assistants in 2019, the future of reaching your target audience relies on showing up when your potential customers need you the most.<\/p>\n\n\n\n

What is Voice Search?<\/strong><\/h2>\n\n\n\n

In a nutshell, voice search is a search through a voice-enabled device that uses your natural language. Whether it\u2019s your phone or a smart speaker, it’s a hands-free search! So, what makes voice search so unique? It comes down to where and when users rely on voice over traditional search. <\/p>\n\n\n\n

The \u201cWhere\u201d<\/strong><\/h4>\n\n\n\n

According to NPR<\/a>, 73% of smart speakers being found in either living rooms or kitchens. Emarketer reports that 58% of voice search happens with a smartphone and 45% while driving. This gives marketers new places to reach out in usually computerless or hands-free environments. <\/p>\n\n\n\n

And, with over 20% million smart speaker users shopping with voice search<\/a>, this spells out a whole new sales opportunity for many brands in locations they never thought possible.<\/p>\n\n\n\n

These are people who are busy doing other things in their home, car, or at the grocery store just looking for fast answers and solutions.<\/p>\n\n\n\n

The \u201cWhen\u201d<\/strong><\/h4>\n\n\n\n

When using voice, users often are searching for very specific, long-tail searches. This means they are telling their voice assistance where they are located (\u201cOkay Google, where are Mexican restaurants near me?\u201d) or what they specifically want (\u201cSiri, how do I make gluten-free brownies?\u201d). This level of purpose from a smart speaker user means big opportunities to provide relevant content and connect with audiences in a new way.<\/p>\n\n\n\n

How Does Voice Connect To My Digital Marketing Strategy?<\/strong><\/h2>\n\n\n\n

While many traditional digital strategies take into consideration user behavior and location, a majority of channels cannot harness the immediate needs of a customer. Voice search aims to close the gap between awareness (“What is<\/i> this?”), consideration (“I am thinking<\/i> about this.”) and purchase (“I am going to get<\/i> this!”). By having a channel prepared for real-time needs, voice search can complete a holistic strategy.<\/p>\n\n\n\n

Why Should I Consider Voice Search?<\/strong><\/h2>\n\n\n\n

Here is just a handful of reasons why you should consider voice search optimization for your digital marketing<\/a> strategy:<\/p>\n\n\n\n