{"id":13403,"date":"2019-09-19T08:38:07","date_gmt":"2019-09-19T08:38:07","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=13403"},"modified":"2023-06-06T08:32:50","modified_gmt":"2023-06-06T12:32:50","slug":"spotify-podcast-expanded-advertising-capabilities","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/advertising\/spotify-podcast-expanded-advertising-capabilities\/","title":{"rendered":"Everything You Need to Know About Spotify&#8217;s Expanded Ad Capabilities"},"content":{"rendered":"\n<p>Early in 2019, Spotify spent $400 million to acquire podcast companies Paracst, Gimlet and Anchor and has been busy building up a repertoire of exclusive series. While these massive acquisitions are considered by some that Spotify is showing up late in the game, many experts believe these massive acquisitions could help signal the very beginning of a new wave of podcasting growth.&nbsp;\n<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Experts think Spotify is ushering in a new wave of podcasting growth.<\/h2>\n\n\n\n<p>Many users don\u2019t want additional applications for all of their audio needs and may likely gravitate to Spotify because of their superior experience in discovery, an area where other podcasting platforms are lacking. Check out their Spotify for Podcasters video:<a href=\"https:\/\/www.youtube.com\/watch?v=7BeKkcY5y4E&amp;feature=youtu.be\" target=\"_blank\" rel=\"noopener noreferrer\" itemprop=\"url\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-09-19-at-9.03.01-AM.png\" alt=\"Spotify Podcast Advertising Video\" itemprop=\"image\" height=\"479\" width=\"852\" title=\"Learn More About Spotify Podcast Advertising!\" onerror=\"this.style.display='none'\">\n\t\t\t\t<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why should you consider Spotify Podcast Advertising in your digital marketing portfolio?<br>\n<\/h2>\n\n\n\n<p>Digital marketers are seeing untapped potential in podcast advertising, but insufficient campaign conversion data has been a barrier to growth for podcast advertising, preventing it from being more widely adopted. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Spotify\u2019s new capabilities help to address conversion data limitations.<\/h3>\n\n\n\n<p>According to Marketing Land, Some podcast networks, ad agencies and other third parties, such as Nielsen, offer listener data sourced through surveys, but that information is self-reported and not available in real-time. Spotify, on the other hand, requires users to sign up for an account and can provide data on demographics and listening habits for potentially all of its users, which may yield more reliable information.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Spotify has expanded its ads capabilities with podcast listener targeting. <\/h3>\n\n\n\n<p>Advertisers can reach Spotify Free podcast listeners, AND narrow their campaigns to certain podcast categories, such as \u201cComedy,\u201d \u201cLifestyle &amp; Health\u201d and \u201cBusiness &amp; Technology.\u201d Plus, Spotify\u2019s podcast analytics dashboard gives creators and advertisers more audience insights such as age, gender and location of listeners, the types of music they tune into, how long they listen to particular podcast episodes and where they start and stop playback.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Spotify is taking podcast advertising from niche to mainstream.<\/h2>\n\n\n\n<p>Let\u2019s ride the wave together. Contact our <a href=\"https:\/\/www.sanctuarymg.com\/digital-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital marketing<\/a> team if you\u2019re interested in exploring podcast advertising for your business\u2014we\u2019ll manage the process so you don\u2019t have to. <a href=\"http:\/\/www.sanctuarymg.com\/contact-us\/\">Talk to a strategist today! <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Early in 2019, Spotify spent $400 million to acquire podcast companies Paracst, Gimlet and Anchor and has been busy building up a repertoire of exclusive series. While these massive acquisitions are considered by some that Spotify is showing up late in the game, many experts believe these massive acquisitions could help signal the very beginning [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":13406,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[276],"tags":[],"type-category":[288],"class_list":["post-13403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","type-category-articles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Spotify Podcast Expanded Advertising Capabilities | Sanctuary<\/title>\n<meta name=\"description\" content=\"Insufficient campaign conversion data has been a barrier to growth for podcast advertising. Learn how Spotify\u2019s newest capabilities help begin to address those limitations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/advertising\/spotify-podcast-expanded-advertising-capabilities\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spotify Podcast Expanded Advertising Capabilities | Sanctuary\" \/>\n<meta property=\"og:description\" content=\"Insufficient campaign conversion data has been a barrier to growth for podcast advertising. 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