{"id":12806,"date":"2016-03-15T15:33:21","date_gmt":"2016-03-15T15:33:21","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=8857"},"modified":"2022-05-12T14:25:18","modified_gmt":"2022-05-12T18:25:18","slug":"evaluate-seo-providers-avoid-sketchy-ones-2","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/seo\/evaluate-seo-providers-avoid-sketchy-ones-2\/","title":{"rendered":"How to Evaluate SEO Providers &#038; Avoid the Sketchy Ones"},"content":{"rendered":"<p>The world of <a href=\"https:\/\/www.sanctuarymg.com\/seo\/\">Search Engine Optimization (SEO)<\/a> and Google always seem to be clouded in mystery. Even though it\u2019s 2016 and Google has been around for 18 years, many business owners or marketing managers have no idea how it works or how to get their companies to show up on Google.<\/p>\n<p>This confusion makes it easy for less-than-reputable individuals to take advantage of those who know they need to be found on the web but don\u2019t know how to get there. These unscrupulous SEO firms throw terms around like Algorithms, Penguin, Penalties, and SERP\u2019s &#8211; more to confuse and thus convince clients to trust them.<\/p>\n<p>The end result is a company who pays a lot of money for tactics that, at best, achieve no results and, at worse, cause damages that are difficult to undo.<\/p>\n<h2>Top 5 signs you might be dealing with an \u201cSEO\u201d Agency that doesn\u2019t have your best interests in mind.<\/h2>\n<h3><b>#5 No Clear Strategy<\/b><\/h3>\n<p>If an SEO has no way of articulating their strategy for increasing your visibility then chances are they don\u2019t have one. \u00a0A strategy is their chance to explain what and why they will be doing certain things. Always ask what and why.<\/p>\n<h3><b>#4 Lack of Reporting<\/b><\/h3>\n<p>Reporting is a vital part of business operations. If you can\u2019t report out on it how can you assess the ROI? Any SEO firm that doesn\u2019t provide an account of what they\u2019ve done and how successful or not (which is ok, failure if part of the process) it has been, is not being transparent. Lack of access to analytics (Google Analytics), conversion tracking tools, rank reports etc. are a sure sign things are not being assessed properly.<\/p>\n<h3><b>#3 Magical Results<\/b><\/h3>\n<p>Everyone wants to see their traffic, sales, conversions etc. grow and grow quickly. But be wary of the \u2018magical\u2019 results. Organic traffic can grow fast, but use your gut when you see extreme growth. Often these visitors turn out to be inflated or manipulated and provide no value to your company.<\/p>\n<h3><b>#2 Google Guarantee<\/b><\/h3>\n<p>Any SEO firm or agency that says they can guarantee an organic ranking is, well, not someone to trust. No one can. Google won\u2019t allow it or Google would be out of business. Certain tactics have proven to be more efficient than others, but there are simply too many factors involved for anyone to declare emphatically they can guarantee rankings.<\/p>\n<h3><b>#1 Laziness<\/b><\/h3>\n<p>The digital world has changed a lot in the last five years. Google has made over 20 changes to how it interacts with a website in the last two years. If your SEO agency is still using tactics from 2010, they\u2019re being lazy.<\/p>\n<p>A mix of proven and innovative approaches always gives a company the best possible chance to succeed. A quality SEO firm will explain the tactics they are using and explain why they are important. If your agency isn\u2019t doing that, you need to ask questions.<\/p>\n<p>These are just a sampling of the things you should use to evaluate your current or prospective SEO agency. Our hope is that your agency passes the test and is providing you with a valuable service. Quality SEO makes the web a better place for everyone!<\/p>\n<p>At Sanctuary Marketing Group we pride ourselves on having an open relationship with our clients. Our clients look at us as partners, focused on achieving results openly and ethically. If you\u2019ve had a bad experience with an SEO or <a href=\"https:\/\/www.sanctuarymg.com\/digital-marketing\/\" target=\"_blank\" rel=\"noopener\">Digital Marketing<\/a> agency, contact us. We are happy to listen to your needs and experience, offer advice and help you get back on track growing your business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The world of Search Engine Optimization (SEO) and Google always seem to be clouded in mystery. Even though it\u2019s 2016 and Google has been around for 18 years, many business owners or marketing managers have no idea how it works or how to get their companies to show up on Google. This confusion makes it [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":8858,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[282],"tags":[65,48,268,269,270],"type-category":[288],"class_list":["post-12806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-search-engine-optimization","tag-seo","tag-seo-agency","tag-seo-company","tag-seo-firm","type-category-articles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Evaluate SEO Providers &amp; Avoid the Sketchy Ones<\/title>\n<meta name=\"description\" content=\"Top 5 signs you might be dealing with an \u201cSEO\u201d Agency that doesn\u2019t have your best interests in mind. Learn the signs and protect your investment.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/seo\/evaluate-seo-providers-avoid-sketchy-ones-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Evaluate SEO Providers &amp; Avoid the Sketchy Ones\" \/>\n<meta property=\"og:description\" content=\"Top 5 signs you might be dealing with an \u201cSEO\u201d Agency that doesn\u2019t have your best interests in mind. Learn the signs and protect your investment.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sanctuarymg.com\/academy\/seo\/evaluate-seo-providers-avoid-sketchy-ones-2\/\" \/>\n<meta property=\"og:site_name\" content=\"The Academy\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-15T15:33:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-12T18:25:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2016\/04\/Evaluating-an-SEO-Agency-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1003\" \/>\n\t<meta property=\"og:image:height\" content=\"362\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Luke Wagner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/seo\\\/evaluate-seo-providers-avoid-sketchy-ones-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/seo\\\/evaluate-seo-providers-avoid-sketchy-ones-2\\\/\"},\"author\":{\"name\":\"Luke Wagner\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/fcc3cf4198fed8b77bdf6410d46bfe7b\"},\"headline\":\"How to Evaluate SEO Providers &#038; Avoid the Sketchy Ones\",\"datePublished\":\"2016-03-15T15:33:21+00:00\",\"dateModified\":\"2022-05-12T18:25:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/seo\\\/evaluate-seo-providers-avoid-sketchy-ones-2\\\/\"},\"wordCount\":611,\"image\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/seo\\\/evaluate-seo-providers-avoid-sketchy-ones-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/wp-content\\\/uploads\\\/2016\\\/04\\\/Evaluating-an-SEO-Agency-1.jpg\",\"keywords\":[\"search engine optimization\",\"seo\",\"SEO agency\",\"SEO Company\",\"SEO Firm\"],\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/seo\\\/evaluate-seo-providers-avoid-sketchy-ones-2\\\/\",\"url\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/seo\\\/evaluate-seo-providers-avoid-sketchy-ones-2\\\/\",\"name\":\"How to Evaluate SEO Providers & Avoid the Sketchy Ones\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/seo\\\/evaluate-seo-providers-avoid-sketchy-ones-2\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/seo\\\/evaluate-seo-providers-avoid-sketchy-ones-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/wp-content\\\/uploads\\\/2016\\\/04\\\/Evaluating-an-SEO-Agency-1.jpg\",\"datePublished\":\"2016-03-15T15:33:21+00:00\",\"dateModified\":\"2022-05-12T18:25:18+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/fcc3cf4198fed8b77bdf6410d46bfe7b\"},\"description\":\"Top 5 signs you might be dealing with an \u201cSEO\u201d Agency that doesn\u2019t have your best interests in mind. 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