{"id":17423,"date":"2021-10-15T17:48:36","date_gmt":"2021-10-15T17:48:36","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?page_id=17423"},"modified":"2022-04-28T15:36:11","modified_gmt":"2022-04-28T19:36:11","slug":"about","status":"publish","type":"page","link":"https:\/\/www.sanctuarymg.com\/academy\/about\/","title":{"rendered":"About Us"},"content":{"rendered":"
\n\n

The goal of The Academy is to help companies grow and thrive through education. We\u2019re sharing the knowledge and experience of our specialized team, and exploring the successes of industry marketers, entrepreneurs, business owners and leaders.<\/p>\n\n\n\n

The Academy began as a humble company blog and is evolving to include all forms of content on a wide variety of topics related to growing a successful business. Topics center around marketing, sales and operations and will include a vast array of articles, news, podcasts, videos, downloads, webinars, an email newsletter and much more to come in the future\u2014all in one easy-to-use, searchable portal.<\/p>\n\n\n\n

We hope you\u2019ll connect with us, and visit us often to stay up-to-date with fresh content and the latest resources to grow your business. Subscribe to our newsletter here.<\/p>\n\n\n\n

An Inbound Marketing Foundation<\/h2>\n\n\n\n

<\/p>\n\n\n\n

The foundation of The Academy is a belief in The Inbound Methodology. In summary, Inbound is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While an outbound approach interrupts your audience with content they usually don\u2019t want or doesn\u2019t relate to them, an inbound approach forms connections they are looking for and solves problems they already have.<\/p>\n\n\n\n

The inbound methodology can be applied to your marketing, sales and even your operations to \u201cturn your company\u2019s flywheel\u201d and grow your business.<\/p>\n\n\n\n

Learning to Turn Your Flywheel<\/h2>\n\n\n\n

<\/p>\n\n\n\n

The flywheel is a business model that illustrates the momentum your organization can gain by prioritizing and delivering exceptional customer experience. When you align your marketing, sales and operations to acquire and retain customers, this effort builds momentum and reduces friction on your flywheel. Eventually, as you apply more of the right forces on your flywheel and continually reduce friction, it will spin faster and faster until it begins to spin on its own without additional forces.<\/p>\n\n\n\n

The Academy is a Service of Sanctuary\u2014A Digital Marketing Group<\/h2>\n\n\n\n

<\/p>\n\n\n\n

Sanctuary<\/a>, a digital marketing agency based in North Canton, Ohio, helps companies grow their businesses by developing and executing end-to-end marketing strategies. We specialize in helping businesses grow using the Inbound methodology, pinpointing your key audiences and tailoring messages to their pain points and needs. We believe in partnering with purpose to create and execute powerful digital marketing strategies accountable to measurable results.<\/p>\n\n\n\n

We partner with you to build custom websites and use marketing tactics such as search marketing, social media<\/a> and email to drive leads and sales for your business. Our team comprises highly experienced and creative specialists in a range of digital marketing disciplines, from marketing strategy and execution, to content creation, to social media marketing\u2014and much more.<\/p>\n\n\n\n

We\u2019ve been guiding passionate, thriving businesses like yours that serve owners, employees and communities since 2006.<\/p>\n\n\n\n

We’d love to chat with you about how we can help you grow your business.<\/p>\n\n\n\n

Talk to us!<\/a><\/p>\n\n<\/div><\/div>\n\n

<\/div><\/div>","protected":false},"excerpt":{"rendered":"

The goal of The Academy is to help companies grow and thrive through education. We\u2019re sharing the knowledge and experience of our specialized team, and exploring the successes of industry marketers, entrepreneurs, business owners and leaders. The Academy began as a humble company blog and is evolving to include all forms of content on a […]<\/p>\n","protected":false},"author":15,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-skinny.php","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-17423","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nThe Academy About Us | Inbound Methodology<\/title>\n<meta name=\"description\" content=\"The Academy is where you'll get the tools, tips and advice you need to grow your business. Our foundation is a belief in The Inbound Methodology. Learn more!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/about\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Academy About Us | Inbound Methodology\" \/>\n<meta property=\"og:description\" content=\"The Academy is where you'll get the tools, tips and advice you need to grow your business. Our foundation is a belief in The Inbound Methodology. Learn more!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sanctuarymg.com\/academy\/about\/\" \/>\n<meta property=\"og:site_name\" content=\"The Academy\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-28T19:36:11+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/about\\\/\",\"url\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/about\\\/\",\"name\":\"The Academy About Us | Inbound Methodology\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#website\"},\"datePublished\":\"2021-10-15T17:48:36+00:00\",\"dateModified\":\"2022-04-28T19:36:11+00:00\",\"description\":\"The Academy is where you'll get the tools, tips and advice you need to grow your business. Our foundation is a belief in The Inbound Methodology. Learn more!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/about\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/about\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/about\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"The Academy\",\"item\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"About Us\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#website\",\"url\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/\",\"name\":\"The Academy\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Academy About Us | Inbound Methodology","description":"The Academy is where you'll get the tools, tips and advice you need to grow your business. Our foundation is a belief in The Inbound Methodology. Learn more!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sanctuarymg.com\/academy\/about\/","og_locale":"en_US","og_type":"article","og_title":"The Academy About Us | Inbound Methodology","og_description":"The Academy is where you'll get the tools, tips and advice you need to grow your business. Our foundation is a belief in The Inbound Methodology. Learn more!","og_url":"https:\/\/www.sanctuarymg.com\/academy\/about\/","og_site_name":"The Academy","article_modified_time":"2022-04-28T19:36:11+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.sanctuarymg.com\/academy\/about\/","url":"https:\/\/www.sanctuarymg.com\/academy\/about\/","name":"The Academy About Us | Inbound Methodology","isPartOf":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/#website"},"datePublished":"2021-10-15T17:48:36+00:00","dateModified":"2022-04-28T19:36:11+00:00","description":"The Academy is where you'll get the tools, tips and advice you need to grow your business. Our foundation is a belief in The Inbound Methodology. Learn more!","breadcrumb":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/about\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sanctuarymg.com\/academy\/about\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.sanctuarymg.com\/academy\/about\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"The Academy","item":"https:\/\/www.sanctuarymg.com\/academy\/"},{"@type":"ListItem","position":2,"name":"About Us"}]},{"@type":"WebSite","@id":"https:\/\/www.sanctuarymg.com\/academy\/#website","url":"https:\/\/www.sanctuarymg.com\/academy\/","name":"The Academy","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sanctuarymg.com\/academy\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/pages\/17423","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/comments?post=17423"}],"version-history":[{"count":18,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/pages\/17423\/revisions"}],"predecessor-version":[{"id":19397,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/pages\/17423\/revisions\/19397"}],"wp:attachment":[{"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/media?parent=17423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}