Articles
Creating buyer personas

An Introduction to Creating Buyer Personas

As a marketer, it’s essential for you to know your audience. If you don’t know who you are trying to sell to it will be…

Podcasts
Podcast - Customer journey mapping

Podcast Episode 45 – How customer journey mapping can increase sales

Today on the Academy I wanted to talk about how to close more sales. Sounds like a great topic right? I mean, who doesn't want…

Articles
The buyer's journey and social media

Drive Action in the Buyer’s Journey with Social Media

The buyer’s journey is a fundamental concept in marketing. In most cases, when talking about any product or service of at least modest value, potential…

Articles
The Flywheel Model

The Flywheel Model

There are many different models used by companies in an effort to achieve growth in both the short- and long-term. One of those models—the Flywheel…

Podcasts
Podcast - why inbound marketing is better - lrg

Podcast Episode 41 – How inbound marketing can be different, and more effective, than traditional marketing

Today on the Academy I wanted to talk about Inbound marketing. If you've never heard of inbound marketing, check out episodes  #30 and #17 for…

Articles
Customer Journey Mapping

Customer Journey Mapping for a More Customized Experience

In the days before digital technologies like the internet, selling was a very personal process. As a business owner or sales professional, you worked face…

Podcasts
Episode 30 - Inbound Marketing

Podcast Episode 30 – Inbound Marketing to Grow Your Business

SUBSCRIBE TO OUR PODCAST Inbound is a popular methodology for today’s marketing teams, and for good reason. In this episode, we'll not only dive into…

Articles
B2B-Marketing-Automation

Optimize Your Time with B2B Marketing Automation

The most valuable resource your organization has available is time. It’s easy to focus on how much money you have available for certain initiatives, or…

Articles
Inbound-Marketing-Buyers-Journey

Nurturing Customers Throughout the Buyer’s Journey

At least half of the leads that actually come to your company are not remotely interested, or ready to buy. They're just beginning to explore…

Articles
INBOUND-four-principles

The Four Principles of Inbound: Standardize, Personalize, Optimize, Empathize

A deep understanding of inbound marketing can go a long way toward helping you get great results. The more you know about the process you…

Articles
prospects-in-the-buyers-journey

Understanding Where Your Prospect is at in the Buyer’s Journey

Some purchases happen on a whim. For example, if you are walking through the grocery store and see a freshly baked treat near the end…

Articles
connecting with customers

Here’s Why a Post-Sale Check-In with Customers is a Must

In marketing, nearly all of your efforts are typically focused on bringing in customers and making sales. That’s the goal of the job, after all……

Articles
inbound-marketing

The Ins (and Not Outs) of Inbound Marketing

Great marketing doesn’t happen by accident. At least, not usually. If you just put out a few ads and hope for the best, you shouldn’t…

Podcasts
17-podcast-large

Podcast Episode 17 – How embracing the Inbound Methodology can grow your business

SUBSCRIBE TO OUR PODCAST Inbound is about building relationships by being helpful and human. Read to learn more about the inbound methodology and why it's…

Podcasts
Podcast episode 15

Podcast Episode 15 – Tactics for nurturing your potential clients and customers through the buyer’s journey

SUBSCRIBE TO OUR PODCAST At least half of the leads that actually come to your company are not remotely interested, or ready to buy. They're…