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The Academy - Newsletter4

Business Growth and Digital Marketing News & Tips 3-28-24

With the desire for precise measurement tools to determine ROI, there has been a rise in attention metrics.  These metrics, which often utilize eye-tracking data,…

Articles
HUBSPOT-AI-UPDATES

Hubspot’s AI Features and Updates

HubSpot is marking significant strides in the evolution of digital marketing, sales, and customer service tools. With a slew of innovative updates and enhancements, HubSpot…

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Business Growth and Digital Marketing News & Tips 3-14-24

“The point is not to be perfect, but to be better; flawlessness is impossible.” Kaizen, a Japanese philosophy that translates to “continuous improvement”, has been…

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Goals and KPIs

Establishing Digital Marketing Goals and Coordinating KPIs

Establishing digital marketing goals and coordinating key performance indicators (KPIs) is crucial for ensuring the effectiveness and success of your digital marketing efforts. Keep reading…

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attention-metrics-ads

What Are Attention Metrics?

Core Takeaways: Attention metrics offer a deeper understanding of consumer engagement beyond traditional viewability and impressions, focusing on measuring the quality of ad placements by…

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The Academy - Newsletter9

Business Growth and Digital Marketing News & Tips 2-28-24

Will Your 2024 Digital Marketing Strategy Return the Revenue Growth You Need? Your 2024 digital marketing strategy can’t afford not to invest in inbound marketing.…

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mastering-google-search-ads

Advice from Google about How to Master Google Search Ads

Mastering Google Search ads is paramount for businesses aiming to enhance their online visibility and drive meaningful conversions. Google recently released a comprehensive guide that…

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Wordpress plugins Hubspot

How to use The HubSpot WordPress Plugin – Features and FAQs

HubSpot is an all-in-one inbound marketing, sales, and service platform designed to help businesses attract, engage, and delight customers. It offers a full stack of…

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The Academy - Newsletter8

Business Growth and Digital Marketing News & Tips 2-18-24

With the rise of artificial intelligence (AI), there is a new debate over whether to use a traditional agency partner or AI for website design…

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Email marketing frequency

How to Establish the Right Frequency with Your Email Marketing Activities

Email marketing is a powerful tool in the arsenal of your marketing tactics. It offers a platform for direct communication with your audience, allowing you…

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exploring customer churn rate

Customer Churn Rate: What Is It and How To Calculate It

As a business owner or marketer, you're always looking for ways to improve and grow your company, whether that's through bringing in new business, increasing…

Articles
VISUAL-SEARCH-SPACIAL-COMPUTING

Apple’s Vision Pro: A Glimpse into the Future of Visual Search and Marketing

The world of technology is abuzz with speculation surrounding Apple's Vision Pro, an augmented reality (AR) and spatial computing headset poised to revolutionize how we…

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KAIZEN-In-Digital-Marketing

Embracing the concept of Kaizen in Digital Marketing and Business

“The point is not to be perfect, but to be better; flawlessness is impossible.” Kaizen, a Japanese philosophy that translates to "continuous improvement", has been…

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The Academy - Newsletter053122

Business Growth and Digital Marketing News & Tips 1-28-24

In the fiercely competitive world of business, it is widely acknowledged that keeping your existing customers is not only more cost-effective but also more lucrative…

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The Academy - Newsletter040422

Business Growth and Digital Marketing News & Tips 1-14-24

With modern consumers becoming more discerning than ever before, personalization and striving to build strong relationships across the entire customer journey play a vital role…

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