VIDEO: Does it Make Sense To Link Back To Other Web Sites?

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Part 3:
Sanctuary Marketing Group Founder, Chris Auman and Online Marketing Strategist, Jason Jividen field common questions received from our customers seeking to improve their Online Marketing Strategy.

Question: When you have discovered a link that someone is pointing to you, is it advantageous to link back to that Website?

Chris: The value there would be if that is content that is related to what you do. Not all links are created equal. If you get a link from some random site and you make widgets and they make a completely different type of widgets, that link may not have as much value as another Web site in your same industry.

Jay: If it is related content and you feel it’s of good quality, it could add value (indirectly) in that you’re providing more information for your readers even though it doesn’t add direct SEO value or weight.

Chris: Yeah, what I would say it has to be related and what you can do is incorporate that link with a keyword on your page and if they are a highly regarded, reputable site that linking is going to build some sort of weight on your page too.

Additional notes:

  • There may be some indirect value in linking back to a site that links to you, even if there is no direct SEO value.
  • The link presents and opportunity to establish and build a relationship among related businesses in your industry that may share the same customers.
  • Search Engine Optimization is just on component of a successful online marketing campaign.
  • Linking to high quality, related sites can increase the chances that customers will find you organically — whether through a Google search or through the network of connections formed by one valuable site, leading to another valuable site, leading YOUR valuable site.