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Calls to Action: The Key to Website Conversions
When it comes to designing an effective website, the call to action (CTA) is a pivotal element, serving as a beacon to encourage conversions and…
Business Growth and Digital Marketing News & Tips 4-14-24
Did you know? It’s five to twenty-five times more expensive to acquire a new customer than to retain an existing one. Increasing customer retention by…
Content Creation Ideas to Attract and Engage New Customers
Do you feel stuck trying to create new content without seeing the engaging results you were hoping for? Continuously producing engaging content is a challenge…
Maximizing Business Growth: The Power of Annual and Quarterly Planning
Regardless of a company’s size, planning is an essential step in growth and success. Digital marketing strategy plans serve as essential roadmaps toward growth and…
The Power of Storytelling Through Social Media
When was the last time you were so caught up in a good story that it became all you could think about? The art of…
Business Growth and Digital Marketing News & Tips 3-28-24
With the desire for precise measurement tools to determine ROI, there has been a rise in attention metrics. These metrics, which often utilize eye-tracking data,…
Metrics for Tracking Customer Retention
"Your best customers are your existing customers. Retain them and you'll be rewarded with their loyalty, advocacy, and ongoing business. Acquiring new customers is important,…
How to Harness the Potential of Instagram Stories
Establishing a strong social media presence has become an indispensable tactic for businesses seeking to forge meaningful connections with their target customers. Social media platforms…
Leveraging Drip Email Campaigns to Close Leads Faster
Drip emails are a series of automated marketing emails sent out to leads or prospects over a period of time. Each email is designed to…
Business Growth and Digital Marketing News & Tips 3-14-24
“The point is not to be perfect, but to be better; flawlessness is impossible.” Kaizen, a Japanese philosophy that translates to “continuous improvement”, has been…
Hubspot’s AI Features and Updates
HubSpot is marking significant strides in the evolution of digital marketing, sales, and customer service tools. With a slew of innovative updates and enhancements, HubSpot…
Establishing Digital Marketing Goals and Coordinating KPIs
Establishing digital marketing goals and coordinating key performance indicators (KPIs) is crucial for ensuring the effectiveness and success of your digital marketing efforts. Keep reading…
What Are Attention Metrics?
Core Takeaways: Attention metrics offer a deeper understanding of consumer engagement beyond traditional viewability and impressions, focusing on measuring the quality of ad placements by…
Business Growth and Digital Marketing News & Tips 2-28-24
Will Your 2024 Digital Marketing Strategy Return the Revenue Growth You Need? Your 2024 digital marketing strategy can’t afford not to invest in inbound marketing.…
Advice from Google about How to Master Google Search Ads
Mastering Google Search ads is paramount for businesses aiming to enhance their online visibility and drive meaningful conversions. Google recently released a comprehensive guide that…
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