New (and old) ideas for driving targeted traffic to your local site


Getting real traffic to your site these days is a never ending battle that most people think is beyond their reach if they don’t spend thousands of dollars on search engine optimization or further fill the pot of gold that Google is building with their pay-per-click Adsense program. Obviously these techniques are a cornerstone of your online marketing program. But there are many more affordable techniques that can help you drive traffic and all it takes is a little elbow grease and maybe a few extra bucks.

I’m not talking about just any traffic though. What we want is LOCAL TARGETED WEBSITE TRAFFIC that drives real clients and customers to your website and your local business. In the ol’ days any link to your site was a good link and traffic was traffic. We all thought that it would reward us somehow. What we want today is high quality targeted traffic that generates results. What those results are depends on the site but regardless, the follow techniques will surely help any site owner affordably jumpstart their traffic and reap real results without spending thousands of dollars. The 10 items listed here are obviously not the only techniques, just some new (and different) ideas to add to your arsenal.

1) Find a high traffic site that’s ranked well and pay them a few bucks to link to you.
2) Get listed on a coupon site and provide an offer
3) Continue traditional business networking
4) Consider targeting the handheld market - program your content for proper presentation
5) Incent people to go to your site and fill out a survey - Bonus - you get user information!
6) Implement and keep up on the latest linking strategies
7) Give away content that allows unlimited resale and reprint rights (make sure to require your site link in the content!)
8) Locate many low cost key-phrases on Google and target them all.
9) Ask similar sites to link back to you on thank-you pages, error pages, and other high-traffic but low profile pages.
10) Consider old fashioned “offline” advertising. Direct mail, affordable local print ads, church bulletins, etc.



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