First, we have the official launch of the newly redesigned Delmio.com - The interactive book for book lovers. (Press Release here) We’ve helped Delmio.com take their site to the next level with a complete redesign and integration into a new CMS system and forum system. We’re all very happy with the new site and have had a lot of fun working with the folks at Delmio.com. This is a site that I know I’ll visit often outside of work to see what’s new and interesting in the book world. Plus, it’s fun to interact and talk about the books that you love or hate and Delmio.com offers a great vehicle for this. If you get some time please check out the site and help get the forums rolling.

Second, we handle the website for acclaimed Indian author and journalist Thrity Umrigar. Thrity’s latest book If Today Be Sweet is going to hit bookstores on May 27th in paperback from Harper Collins. (Pre-order it on Amazon for an additional 5% off!) Here’s a quick quote about the book below and you can read more reviews here.

A stunning new novel from Thrity Umrigar, the bestselling author of The Space Between Us, which explores the trials one woman faces after the death of her husband. If Today Be Sweet is rich with emotion, beauty, texture, and, of course, the magnificent prose that is Umrigar’s trademark.

The effort has been announced to provide woodworkers and contractors the luxury of ordering the best materials without the added expense of shipping.

Contractors and woodworking enthusiasts will also enjoy additional aggressive discounts for repeat ordering throughout the year.

Dan Ritosa said recently “By offering a simple way for your business to order moldings for both small and large projects, we feel we offer a unique service for you. Your loyalty will always be rewarded at Rino’s.”

Information about the free shipping on bar rail and all wood moldings available through Rino’s Woodworking can be found on their website along with an explanation of the Contractor Discount Program.

For additional information about the high quality wood moldings and custom woodworking provided by Rino’s Woodworking Shop, Inc. please contact Dan Ritosa or visit www.rinoswoodworking.com.

About Rino’s Woodworking Shop, Inc.:

Rino’s Woodworking is a local leader in custom hardwood interior design. Many prominent homes, businesses, and city buildings have sought out Rino’s unique style and quality craftsmanship to enhance their architectural motifs. Builders throughout the world have turned to Rino’s Woodworking to offer their customers high quality moldings and cabinetry for their construction projects. We are proud to offer our exclusive line of moldings on the Internet, allowing both contractors and “do-it-your-selfers” the ability to order these moldings direct from our millwork facility.

Contact:

Sales and Questions:
Dan Ritosa
440-946-1718
Website Help/Inquiries:
Sanctuary Media Group

The website will be built to compete with the best of class sites selling lighting on the internet and will contain potentially tens of thousands of lighting options in every possible style available.

Our challenge with this website will be to design a site that makes searching easy as well as management and fulfillment of orders on the backend. Many suppliers, shipping methods and more variables will increase the complexity of the process but we aim to make the site easy to use and manage ongoing.

In addition to the task of custom designing the site and functionality, Sanctuary will also manage the online marketing efforts of the website and will provide consulting as needed.

We look forward to helping our new client compete in a highly competitive space on the internet and we welcome the challenge.

If you’re interested in purchasing high quality lighting for your home or business, please keep an eye on warehousedirectlighting.com as an amazing resource for lighting online.

At Sanctuary Media Group we’d like to help you take advantage of this powerful marketing tool. We want to guide you in making the right decisions but also help you get the most value out of every single dollar spent.

Getting Started with PPC Advertising:

Essentially anyone can go to Google and sign up for an account and start running ads. But the process of doing it right can be complicated and managing your online advertising campaigns can be a very time consuming process. Not only this, but it can be very difficult to keep up to date with the ever changing landscape when your competitors are constantly manipulating their bids and positions. PPC advertising requires constant monitoring and updating to make sure that you are not wasting your budget.

Sanctuary Media Group can manage your campaign and we’ll not only help you get things rolling but we’ll continue monitoring and optimizing your campaign on a daily basis. Our fee to do this starts at $300/mo.* and can go up from there depending on the amount of keywords and search engines that we’re required to manage.

Why do I need someone to manage my campaign?

You might ask: “Why would I pay someone to do this for me when I can do it for free myself?”

Well, if you have unlimited time then you should most definitely do it yourself and learn all you can about the process. If you’d like to focus on growing your business and let professionals do what they do best, then you need to hire Sanctuary Media Group.

In addition to the time savings, here are some very important parts of our program that are geared toward making your campaign a success.

1) We’ll research all the available keywords and key phrase combinations that fit your campaign. We’ll also research your top competition to make sure that we’re using all the keywords that they’re using.

2) We’ll setup your accounts properly and save you from costly mistakes along the way.

3) We’ll continually monitor your campaign and work with you to continually optimize your campaign. Our goal is to make sure that your money is spent wisely.

4) In addition to real humans reviewing your campaign on a regular basis, your account will be managed by our proprietary software that continually makes updates to your account every hour of the day to get you positioned for every important keyword, in the best spot, at the best rate. This alone is worth the investment and can cover all management costs with the money saved.

5) We can easily manage and optimize your account in Google, Yahoo and MSN plus many more engines at the same time.

6) We can position your keywords in your desired position continuously or choose a range of positions and optimize your campaign to place you in the best value position and maximize your investment.

Example: Say you want to show up in positions 3-6 on Google for your target keyword. In position 3 the bid is .90 per click, position 4 is .87 a click, position 5 is .64 a click and position 6 is .62 a click. Our software will notice that there is a large gap between positions 4 and 5 and determine that the best value for this range is to bid .65 and position your ad in the fifth position. There’s no way that a human could do this every hour of every day for hundreds of keywords.

7. We can manage your account so your ads run at a designated time of the day or week. For example, you might just want your ads to run between the hours of 9-5 Monday thru Friday. We make this easy for you.

8. We’ll email you reports on a regular basis via email along with our comments, feedback and advice so we can continually optimize your campaign.

9. We’ll manage and monitor your maximum bid for each keyword to ensure that you never pay more than you need to.

10. Each keyword can be directed to a specific page on your site.

11. If you have a competitor that you want to be positioned above, we can do that and ensure that you stay there for every keyword.

12. We can easily geo-target your ads so they only appear to users within your target region.

13. We can track your overall ROI for each keyword and help to make decisions whether the keyword is returning the best investment.**

In summary we make it our business to make your advertising campaign a success at every level. We help you get started, we manage every keyword, every cent on an hourly basis with the goal of driving targeted traffic to your website and getting the full value out of your advertising budget.

For more information please contact us via email or call for more information: 330-266-1188

* Includes Google and Yahoo and up to 300 keywords. 3 month commitment required to get started.
** Initial investment of stats tracking and ROI reporting and consultation.

Before starting, I need to stress that you really have two options. You either let a computer program decide what is and isn’t spam or you implement some way to quarantine “possible” spam that you can review later. I don’t trust any computer to make a decision as to what is spam and what isn’t because that decision could end up costing you thousands of dollars if you miss an important email.

So, in the end you’re left with some sort of solution that decides what is spam and then removes it from your inbox for review at a later date. There really is no way around this. We do provide software that will handle this for you but I don’t recommend it.

Option 1) As a standard spam blocker I would normally recommend that people use Outlook and the built-in controls there to manage spam. It works great. You might also consider forwarding all your email to an account like Gmail. Google has fabulous spam filters built into their software and it will automatically sort all offending emails into a folder for review at a later date. If you don’t use Outlook or Gmail this isn’t going to work for you.

Option 2) We have software on the server called Spam Assassin that will block spam for you or you can set it to one of 7 levels of spam protection that will flag your email subject with the words *** SPAM ***. Then you simply setup filters to automatically move spam to a folder for review and get it out of your inbox. This is included in your hosting for free and it greatly helps to keep your inbox clean.

Option 3) We can give you access to your email via a webmail interface. We can combine this will spam assassin so you can login before you download anything to your computer. This option will allow you to delete the offending emails and then continue on to download the good stuff to your computer.

Option 4) SMG can also research other spam control options and services and present you with more solutions. There is a huge industry built around managing spam and there are many options available. We’ll be glad to help out in any way possible.

Please let us know if you’d like to host with Sanctuary Media Group and feel free to ask us to help you with your spam management issues. We look forward to serving you.

Search Engine Optimization or SEO for short is the art and craft of positioning a website in the organic search listings for a specific keyword or key phrase. Rino’s will be targeting such obscure, yet profitable key words as “wood bar rail” and “wood molding”. Our mission is to work our magic and allow them to ease off their continued investment in PPC (Pay-Per-Click) marketing on Google and Yahoo and get the full benefit of a free listing in the organic search listings.

Through these efforts we hope to reduce their overall marketing investment and increase their revenue by fully leveraging the power of their website and effective internet marketing.

The new site will include a brand new design and will also feature a solution to present their weekly sales flyer on the site for customers to view. The weekly ad flyer will be presented in it’s entirety on the website and customers will be able to easily flip through the pages to see what’s on sale each week. This will be a major improvement to the website and it will provide customers with the ease of shopping that they’ve been seeking.

RSVP will also utilize our Subscriber Manager service that will allow them to provide a web-based, permission marketing solution on their website.

Our Subscriber Manager email marketing software allows you to easily manage newsletter subscriptions on your website as well as manage and schedule sends to your subscriber base. The software allows users to easily subscribe and unsubscribe without your involvement, so the management of your email list is simple. The system includes a robust online editor so you can design and manage your sends.

In addition to the new website and features, RSVP will utilize our powerful and reliable hosting and zero downtime network to ensure that their website is up and available 24/7. The parent company Acme Fresh Market also utilizes our hosting services and last month (February 2008) we provided over 30,000 visitors with fast, reliable access to their website. We’ll be looking to do the same for RSVP Food and Party into the future.

The Rotary Club is looking to improve their website presence and put it’s image on par with other Rotary Club websites that they admire. In addition to a brand new custom design, the project will also include a password protected members area, a content management system, hosting and consultation regarding how to improve the website’s ability to recruit new members.

We look forward to a successful project with Gail and the Rotary Club of Hudson Ohio. If you’re interested in learning more about The Rotary organization you can click here to visit the International Rotary website.

Rotary International is the world’s first service club organization. Its more than 1.2 million members volunteer their time and talent to further the Rotary motto, Service Above Self.

Executive Summary:

The definition of SEO:

SEO is short for, and officially translated as Search Engine Optimization. Search Engine Optimization is the practice of “optimizing” elements within your website and related to your website so the search engines will consider your content more relevant to a user’s search inquiry.

What we do:

In summary we propose to improve the organic traffic to your website with SEO (Search Engine Optimization). We do this by employing many specific tactics on your website and off site. Based on our experience there are 4 core aspects of SEO that we need to focus on. Keyword research, content creation and optimization, website code optimization and link building (the practice of getting high quality sites to link to your site).

Based on information that we’ve gathered we’ll optimize your website code, create new targeted content, submit your site to important directories and industry portals, create strategic links to your site (as well as many other tactics) and generally do everything within our knowledge to get you positioned within the top ten listings for your chosen keywords.

Our goals:

Since SEO involves many time consuming aspects and relies on search engines to find and determine the rank of your pages, we cannot guarantee how long it will take to show up in the search engines, how long it will take to improve and how high you’re site will rank.

Overall our goal is to improve your website traffic within 3-6 months and we’ll document and track improvements over time as needed to show improvements. Specific tracking of your target keywords is also provided on a quarterly basis to show the precise position of your site in the top search engines for the target keywords.

SEO - Phase 1 - Keyword Research:

The first step in a successful SEO campaign is research. We take the time to gather information regarding all of your pertinent keywords and key phrases, as well as the current competition for those key phrases. Based on this data we’re able to determine the best keywords to target within your budget. Most keywords can be included in your yearly campaign for one flat fee, other may include an additional investment due to the time it takes to continually optimize, promote and obtain links to your website.

Design - Phase 2 - Optimization:

Optimization is the focus of the SEO campaign and where we perform the most work. It involves several main elements (as mentioned previously) and many, many minor elements that all come together to improve keyword relevancy, content and website quality, and your general status as related to the search engines ranking algorithms.

Design - Phase 3 - Reporting and continued optimization:

The last phase of your SEO campaign will include reporting. This is provided for us so we know where to focus our efforts. It’s also provided for you so you can see our progress. Based on the results we’ll continue to optimize your site and perform any necessary tactics needed to obtain the highest results possible.

Reporting includes two methods. First we’ll document your current site statics that are provided with your hosting account. Then we’ll setup and install a Google Analytics and Webmaster account on your site so we can receive detailed information about the traffic to your website. This will help us optimize and also show improvement over time.

The second part of reporting includes quarterly information and analysis regarding your specific campaign and keywords. The reporting will show your positions in the search engines for each keyword and for each major search engine. This reporting will also show you any improvements or changes since the last report. Please contact us to see an example of one of our client campaign reports.