Sanctuary Marketing Group Founder, Chris Auman and Online Marketing Strategist, Jason Jividen field common questions received from our customers seeking to improve their Online Marketing Strategy.
Question: You guys have been talking about content, can you actually describe what you mean by ‘great’ or ‘highly useful’ content?
Jason: When you are looking great or highly useful content you are really looking at it from two aspects. One, how much information does it provide about what you do to your visitor. And, two, from an SEO standpoint, what words are we using to define that content. By that I mean, it needs its to be appropriately informative and it needs to have the key words there that are most used or most commonly used by your potentials or your target audience.
Chris: And in regards to linking to sites and what makes content ‘highly valuable’ — there is difference between content and really good useful content where people actually get value out of it. That’s why having the key words in there and targeting it towards a specific SEO goal is good, but just creating well written useful content around the key phrases you are going after… people finding your your content from a search and and say, ‘Yes, this exactly what I needed.’ Then word will spread as they are going to share that content with people, they are going to link it to from their site, and their social networks…so that’s the goal.