Paid vs. organic statistics

January 24, 2007 | Leave a Comment

I found it kinda interesting the other day when I stumbled over some stats regarding which area of the search engine search results drive the most traffic. If I remember right, it was 70% organic vs. 30% paid. This made sense to me because my clicking habits are similar. I look at the organic search results first by default and if I don’t see what I want right away I’ll scan the paid or “sponsored listings”. Read more


Posted by chris.auman | Filed Under Blog : 

Promote your site locally with Google local

January 1, 2007 | Leave a Comment

By Chris Auman

So you say you want to advertise your local business but a full online marketing campaign is just too much investment for your small local business. What are your options? Try the Yellow Pages… Online! Now, I’m not suggesting that you call up the phone company to get listed on their website. Most yellow page sites are not even close to providing enough traffic to justify any extra expense. So what are your options you ask? Try Google local and Yahoo local.

Recently, Yahoo Local has rolled out an upgrade to their local search. According to John Battelle’s Searchblog he says “Yahoo Local has rolled out an update to its business model for local merchants, and it’s looking a lot like what the Yellow Pages do, only online, self service, cheaper, and, well, what I’ve been on about for a while - a step towards the online version of what the Yellow Pages really need to become.” Read more


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Website Traffic Development

December 28, 2006 | Leave a Comment

Thanks to webmasterworld.com and poster sugarrae for this useful list of traffic development practices for the new year. Enjoy…

1) Find sites that are about your topic in general but are missing pertinent information that you provide on your site or that you can create an angle to merge with their topic and email the webmaster at one email address with a personal email that notes things about their site only a human visitor would and explain why you think linking to your content would benefit their readers.

2) Write 800 word articles for sites that accept submissions that publish based on merit and not that you know how to fill out a form and giving them a custom article written only for their site. Link out generously to other sites in the article and be sure to include a link of your own (to something legitimately helpful to readers of the article) within the article if possible. Read more


Posted by chris.auman | Filed Under Blog : 

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