
According to a study by InsideSales.com, 35-50% of sales go to the vendor that responds first to an inquiry. Further, a recent HubSpot study found that response rates decline as the age of a lead increases.
When you get a lead that isn’t an immediate sale the question comes down to what happens after initial contact. Without proper care, nothing becomes of the lead. Therefore, the efforts put into generating inbound marketing are lost to some degree. It would be great if all internet marketing efforts led to direct sales, but that isn’t the case. It is important to recognize those leads that still have the potential to develop into something that hopefully, is a sale. Maybe even repeat business.
In a nutshell, lead nurturing takes the inbound marketing leads generated and helps them still develop into future sales. It is reported that as high a percentage as 70% of generated leads could still result in sales. Using proper lead nurturing techniques, you can still retain these leads. With proper nurturing, you may even be able to still cause them to develop into sales.
More about What Lead Nurturing Is
If you have invested your efforts in creating lead generation through internet marketing, those leads are crucial to your business. Yes, even the ones that are not direct and immediate sales. This is especially important for inbound marketing techniques because these potential customers have already taken the first step towards buying, which is being aware and interested. Read more

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When it comes to conversion optimization and gaining the most return from your inbound marketing campaign, the call-to-action is extremely important. Those who create work with content marketing or inbound marketing may have quite an impressive campaign and even an equally impressive list of potential leads or future customers as the result of the work. Yet without a call-to-action, this may all be in vain.
If you feel like all of your hard content marketing work is for nothing, you could unfortunately be right. It can be challenging to try to draw in and retain a steady audience for your content because of the amount of content that is already out there on the web. However if the content is right, the followers will come and your inbound marketing campaign will flourish . The important thing to take from this, though, is the reasons why content marketing fails to build and audience. By understanding these reasons, you can avoid falling into the same pitfalls.