Design is a critical element

December 8, 2009 | Leave a Comment

I’m a designer by trade. I have a degree in graphic design and illustration and design is ultimately what I’m really good at. I appreciate all aspects of design from cartoons to web design to interior design and everything in between. Since I’ve traveled down the web design path I obviously deal with how my client’s web presence is presented to the world and I believe that the most subtle details are incredibly important. I have experience with what works and why – so I appreciate it when a client lets me fully do my job because design is CRITICAL to the successful translation of your business to the web. Read more


Posted by chris.auman | Filed Under Blog 

Starting and marketing a new business online

December 2, 2009 | Leave a Comment

startingFor those intrepid, brave souls who just started a business or recently moved to the web you might be wondering where you should start? How do you get customers to your website and make money? The internet is a vast imbroglio; a complicated maze of digital wonderment. How can someone find little ol’ me in the endless maze of the web? In essence you are the smallest needle in the world’s largest haystack. Welcome to the wild, wonderful world of starting and promoting a business on the internet. Read more


Posted by chris.auman | Filed Under Blog 

SEO Friendly Design: Part 4 – Text design and Page Elements

December 2, 2009 | Leave a Comment

Continuing our discussion of search engine friendly design considerations I offer you part 4 of a 6 part series on SEO friendly design:

Text design and page elements

When designing the text, information elements and links on your page consider the color, size and placement on the page. When I say this, I mean consider them visually and in the code. Many people consider this part of the process a “designer only” department but it’s not.

For example, your page titles should always be labeled with an H1 tag. The H1 tag not only presents the title of your page in a larger font but it also tells search engines that this text has a lot to do with the subject of the page. Most of the time it actually IS the subject of the page summed up in a couple words. Placing your target keywords within an H1 on the page will get you a long way to ranking well so make sure that your page titles are coded properly. Read more


Posted by chris.auman | Filed Under Blog