A quick overview of social media for business

May 8, 2009 | Leave a Comment

“Social computing is not a fad. Nor is it something that will pass you or your company by. Gradually, social computing will impact almost every role, at every kind of company, in all parts of the world.” – Forrester Research

Social media can be summed up in a few powerful words (The five pilars): Community, Conversation, Participation, Openness and Connection. It is the new way of speading the word about your company. It’s not the only way for sure, but, the effective use of social media tools has become an important and effective tool for any company that operates online or off. The concepts are simple, but the opportunities are broad.

In the search for the perfect definition for social media, I must refer to the opening statement of Social Media on Wikipedia:

“It’s a fusion of sociology and technology, transforming monologue (one to many) into dialog (many to many) and is the democratization of information, transforming people from content readers into publishers.”

Getting right to the point, here are some tools that you should investigate first if you’re interested in exploring online marketing and business growth through social media. Read more


Posted by chris.auman | Filed Under Blog