How PageRank flows from a link

April 17, 2009 | Leave a Comment

This is going to be a techy post and I apologize in advace but I think it’s an important point to understand if ranking in the search engines is important to your business. So, take a few minutes, grab a cold one if it’s Friday and let me try to briefly explain how PageRank flows from one site to another and how you can ultimately improve your PageRank.

As most of you know, Google PageRank is a good way to guage how important and respected a site is. It’s mostly based on how many links a site has pointing to it – among other things I’m sure. PR usually influences how high you rank in the SERPs, so, the higher the PR the better when you’re looking for links. (You can download the Google Toolbar to see a site’s PR btw) Our site has a PR5 out of 10 which is pretty darn good I must say. (Even sites like Facebook only have a PR9) But it’s important to know specifically that just because you can get linked to from a page with high PR, it may not improve your own PR that much. Here’s why… Read more


Posted by chris.auman | Filed Under Blog 

Persevere

April 2, 2009 | Leave a Comment

perseverance“In the confrontation between the stream and the rock, the stream always wins–not through strength but by perseverance.” – H. Jackson Brown, Jr.

I was at a client reception yesterday evening. It was for their company’s 50th Anniversary. 50 years of continued success, happy clients and customers AND blood, sweat and tears. It’s a great achievement that we should all deeply admire.

At first I wasn’t really phased about this achievement as I had had a very bad day and needed a drink, some cheese and some good meat on a stick. So my wife and I made our way to the Hors D’oeuvre table.

After making our selections we settled at a table, and soon after, another couple joined us and we engaged in light conversation. Soon though, the subject turned to business and work and I found that this gentleman has a successful business of his own, with three offices in three states. We chatted about life and children and nursing (my wife is a nurse and so is their daughter) and later at the bar the subject came back around to business. By this time the drinks were sinking in and our moods were improving to the point where we felt a little more comfortable with each other and the man gave me some welcome advice – being that he has been in business 28 years and I’ve been at this for much less. Read more


Posted by chris.auman | Filed Under Blog