Pay Per Click vs. SEO

January 27, 2009 | Leave a Comment

Of the two major online marketing opportunities on the web, which one is the “best bet”? Many people struggle with this question and I believe the answer is, unfortunately, “it depends”.

Both avenues have their strong points and weaknesses and I’ll do my best here to explain both. Read more


Posted by chris.auman | Filed Under Blog 

How to choose a domain name

January 19, 2009 | 1 Comment

Getting started with a website begins with your address. The magical set of letters and numbers that all start with “http://” that allow users to find YOU on the internet. The process of choosing the right domain name should be carefully considered when you’re starting and marketing a new website. Especially if SEO is going to be one of your main vehicles for driving traffic to your new site. Read more


Posted by chris.auman | Filed Under Blog 

What is SEO?

January 18, 2009 | Leave a Comment

For those of you inquisitive individuals doing a search on this elusive, confusing term, I thought I would offer up my interpretation of what exactly SEO means.

Maybe you’ve heard the term during an office water cooler conversation or maybe you’ve seen a reference to it online. Maybe you even know enough that it has to do with marketing your website in the search engines. For most people though, SEO means performing some crazy, juju-voodoo magic on your website with the ambitious goal of ranking your website in the top positions.

Let me just say that it doesn’t have to be that complicated and there is very little voodoo on hand here. There is a right way and a wrong way to do things though and that’s where we can help. Read more


Posted by chris.auman | Filed Under Blog 

How to write a great pay-per-click ad

January 16, 2009 | Leave a Comment

If you are just starting out with PPC advertising you’re probably wondering what separates a good ad from a bad ad – essentially an ad that makes money for the advertiser vs. one that takes money and drags you down and eventually puts you out of business. Below is a Quick Start summary of the core requirements for writing a great pay-per-click ad.

Take the time to customize an ad for each keyword.

The top PPC engines allow you to customize your ad for each keyword/key phrase so why not develop ad copy that’s specific to those words? If you sell pet supplies and the keyword you’re found under is “fish bowls” you should definitely customize your ad so it catches the eye of the visitor and entices them to buy. You want to be presented as the ultimate fish bowl supplier, not just another site selling pet supplies. Read more


Posted by chris.auman | Filed Under Blog 

What is a blog? Getting started with blogging

January 15, 2009 | Leave a Comment

I had a client contact me today about starting a blog and she asked me a series of questions that turned out to be a great primer for those considering starting a blog. I love blogging and I believe it can be an amazing tool for SEO and website promotion. If you’re considering getting started in the Blogosphere, the information below should be a quick primer to get you on your way.

Question: What are the relative merits of a professionally designed blog over using the freeware that’s available? My boss is going to want to know why he should pay for this when we can, in theory, do it for free.

Free is good but there are many reasons why you should pay if this is a serious endeavor. First, the blog can be presented within your existing site design if you use software like Wordpress on your own server. You can’t do this with free services like Blogger or the hosted version of Wordpress. Read more


Posted by chris.auman | Filed Under Blog 

What is the semantic web and what can we do with it?

January 14, 2009 | Leave a Comment

What is the semantic web and why should we care? Essentially the Semantic web is all about words and information. Specifically it’s an idea cooked up by legendary internet creator Tim Berners Lee who’s concept is about to set the world of web searching and the current state of search engine optimization on it’s ear. As you continue reading you’ll get a quick preview of what’s going to be possible. In some cases it’s already possible now if we look hard enough. My guess is that we won’t be looking too hard in the near future as these new services and technologies take hold. SEO is all about getting found in the search engines and ideally we (the website owner and SEO company) want our sites to be found because we feel that our information is highly relevant. Google and Yahoo have done a decent job at this so far but after reading below you’ll see that we’re just at the beginning of a wild frontier. In the future, web searching will be highly specific, incredibly relevant and much less in the vein of the current Google and the concept of “I’m feeling lucky”. Read more


Posted by chris.auman | Filed Under Blog 

Hiring Sales Executives Canton, Akron, Cleveland Ohio

January 13, 2009 | Leave a Comment

Sales executives needed for exciting sales opportunity

Sanctuary Media Group, Inc. is seeking qualified, talented, aggressive – and fun loving sales reps to work with a local new media company.

Sanctuary provides the following to businesses and individuals world-wide. Any company or individual, big or small could use something from our list of services so the opportunities are endless for a talented individual. Read more


Posted by chris.auman | Filed Under Blog 

Sorbothane launches new website

January 2, 2009 | Leave a Comment

After months of design and refinements, Sanctuary has launched the newly redesigned and updated Sorbothane.com with a fresh new look, redesigned blog and a website that’s geared toward being extremely search engine friendly. www.sorbothane.com

Sorbothane®, a one-of-a-kind visco-elastic polymer, was first introduced in 1982. Primary applications included the development of shock absorbing insoles for the athletic and orthopedic markets. Sorbothane® insoles have been highly recommended by doctors, sports medicine specialists and professional trainers for decades. Sorbothane® insoles have proven to be the best defense against foot pain, back pain and impact-related injuries. Manufactured in the heart of the “polymer valley” in Kent, Ohio, Sorbothane® quickly gained worldwide recognition for its ability to achieve remarkable shock absorbing levels. This new material reduced shock so dramatically that it was actually featured on national TV programs such as “THAT’S INCREDIBLE” numerous times. Read more


Posted by chris.auman | Filed Under Blog